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2010 COSMETICS

2010 COSMETICS. L & R DISTRIBUTORS December 1, 2009. 1 ST Half 2010 New Items December 1, 2009. TELESCOPIC EXPLOSION CONCEPT. TELESCOPIC EXPLOSION FAST FACTS. L’Oreal Code: W000-84 WH Cost: $64.92 Ship Date: 11-1-09 UPC Number: 0-71249-17018-2

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2010 COSMETICS

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  1. 2010 COSMETICS

  2. L & R DISTRIBUTORS December 1, 2009

  3. 1ST Half 2010 New Items December 1, 2009

  4. TELESCOPIC EXPLOSIONCONCEPT

  5. TELESCOPIC EXPLOSIONFAST FACTS

  6. L’Oreal Code: W000-84 WH Cost: $64.92 Ship Date: 11-1-09 UPC Number: 0-71249-17018-2 Dimensions: 6D x 0.25W x 23H 1H 2010 Telescopic Explosion Airtalker x 12 pc Ships 11/1/09 - 5MM Media Spend in Q4 National Advertising begins November

  7. DOUBLE EXTEND LASH BOOSTING SERUMLAUNCH KIT CONCEPT

  8. DOUBLE EXTEND LASH BOOSTING MASCARAFAST FACTS

  9. CONCENTRATED LASH BOOSTING SERUMFAST FACTS

  10. 24-HOUR LASH BOOSTINGPOWER SYSTEMFAST FACTS **This Kit is not recommended for Food Carded Sets due to Price Point

  11. L’Oreal Code: YD40-03 WH Cost: $95.40 Ship Date: 12-1-09 UPC Number: 0-71249-16746-5 Dimensions: 6D x 0.25W x 23H 1H 2010 Double Extend Lash Boosting Airtalker x 12 pc Ships 12/1/09 National Advertising begins December

  12. TRUE MATCH ROLLERCONCEPT

  13. 1H10 TRUE MATCH ROLLER

  14. COLOUR RICHEANTI-AGING SERUM CONCEPT

  15. COLOUR RICHEANTI-AGING SERUM LINE EXTENSION FAST FACTS

  16. STUDIO SECRETS PROFESSIONAL “I’ve been working for 15 years with the best makeup artists. It’s time to reveal their secrets.” Linda Evangelista, Top Model

  17. STUDIO SECRETS PROFESSIONALTHE CHALLENGE THE SOLUTION FACE New Launch 2/1/10 SHADOW New Package/Existing Skus LINER/LIP New Package/Existing Skus STUDIO SECRETS PROFESSIONAL HiPhigh intensity pigments WEAR INFINITÉ HiPhigh intensity pigments by eye color by finish *SOURCE: IRI FDMx Only – % Dollar Sales vs. YAG 2009 YTD through 5/17/09

  18. STUDIO SECRETS PROFESSIONALFACE STUDIO: INSTANT PERFECT CANVAS

  19. STUDIO SECRETS PROFESSIONALINSTANT PERFECT CANVAS: FAST FACTS *Dollar and Unit share of Foundation

  20. STUDIO SECRETS PROFESSIONALFACE STUDIO: COLOR CORRECTORS anti-redness anti-dull skinfor light skin types anti-dull skinfor medium skin types

  21. STUDIO SECRETS PROFESSIONALCOLOR CORRECTORS: FAST FACTS *Dollar and Unit share of Concealer

  22. STUDIOSECRETSPROFESSIONAL EYE FACE LIP Instant PerfectCanvas TelescopicExplosion 1 24-Hour Lash Boosting Power System H Color Correcting Primers 2 Colour Riche 0 Double ExtendMascara with Lash BoostingSerum True Match Roller Anti-Aging Serum 1 Line Extension 0 Crystal Shadow ConcentratedLash Boosting Serum TOTAL SKUs: 6 TOTAL SKUs: 12 TOTAL SKUs: 16 TOTAL SKUs: 9 8

  23. 2010 “Need to Know” L’Oreal Points L’Oreal will exit BOGO’s for 2010 to bring profitability back to the category. Promotions will focus on L’Oreal Pillar Brands and use strong Pricepoint Events with Ad Support to cycle BOGO programs. Displays are planned around launch events to help capture Fair Share of New outside of the planogram cycle. Mascara continues to be the category sales driver accounting for 50% of sales. L’Oreal will launch 2 brands in the first half that are new in innovation and will bring incremental users to the category. Despite the downturn in the economy, L’Oreal’s national media plan is enhanced to gain share and capture the department store consumers who are trading down to the Mass channel.

  24. Food Strategies for 2010 Planograms: use top skus within the L’Oreal Brands, The Best of the Best”, limiting corporate and account specific discontinuations. Manage inventories by using consistent planograms, across all customers. Run effective markdowns to reduce returns. Complete one reset per year in the spring. Use airtalker displays to capture mascara launches prior to resetting the wall.

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