1 / 19

“Implementing content management for GMTV.CO.UK" Tuesday 11th 10:20-10:50am June 2002 Speakers:

“Implementing content management for GMTV.CO.UK" Tuesday 11th 10:20-10:50am June 2002 Speakers: Cliff Smyth, Web Development Manager, of GMTV Richard George, Managing Director of Goss Interactive. Background. Launched 14 th February 2000 Dot com era Started with 4 people

makan
Download Presentation

“Implementing content management for GMTV.CO.UK" Tuesday 11th 10:20-10:50am June 2002 Speakers:

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. “Implementing content management for GMTV.CO.UK" Tuesday 11th 10:20-10:50am June 2002 Speakers: Cliff Smyth, Web Development Manager, of GMTV Richard George, Managing Director of Goss Interactive

  2. Background • Launched 14th February 2000 • Dot com era • Started with 4 people • Site popularity grew • Grown 10 staff

  3. Symptoms • Editorially Led • Lack of consistency • Poor functionality • Scarcity of technical skills • New medium • Security Issues

  4. The problem More People = Concurrency More Content = Complexity No Accountability = No Control Confession

  5. The research • Requirements • Costs – cheap or extortionate • Lack of scalable mid–range products • DIY • Development time

  6. The solution CONTROLSITE • Competitively priced • Based on mature technology • Met technical requirements • Good company track record

  7. Site Consistency • Template-based publishing • Central control of site design elements • Information component architecture • Dynamically served pages

  8. GMTV Templates

  9. Free technical resources • Self-service authoring • Browser-based authoring • Audit trail • Integrated workflow • Content scheduling

  10. Browser Based Authoring

  11. Deployment and maintenance • Minimal installation and configuration • Writers use common desktop applications • Content stored in SQL database • Uses industry standard technologies • Minimal training required for journalists • Reusable content and design elements • Template based authoring and presentation

  12. Basis for decision • Met Technical requirements • Competitively Priced • Tried and tested • Scalable • Suited editorially led site • Cold Fusion skill set • Broad functionality • Tailored to fit your needs

  13. Implementation • Analysis • Design • Template production • Testing • Training • Installation and configuration • Implementation

  14. Return & benefits Technical Benefits • Changes implemented site-wide immediately • CONTROLSITE & Doubleclick integration • Development time reduction • Accurate statistics • Comprehensive media library

  15. Returns & benefits Soft Benefits • User friendly • Writer workflow • Scheduling allows flexibility • Sections kept fresh with automation • Story and video archive

  16. ROI & Benefits Cost Benefits • Reduction in staff • Increased productivity • Technically skilled writers unnecessary • Accurate stats reporting • Affiliate link consistency • Increased banner inventory • Greater commercial opportunities • Legal issues with stories • Creation of an in-house library • Less web design software

  17. Summary • Growth needs organisation • Manage project lifecycle • Tried and tested technology • Value for money

  18. For information about CONTROLSITEplease visit stand E265 or contact: Goss Interactive Ltd Richard George Tel: 01752 517350 www.GossInteractive.com info@gossinteractive.com GMTV Interactive Services Cliff Smyth Tel: 0207 827 7314 www.gmtv.co.uk Cliff.Smyth@gmtv.co.uk

More Related