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SO.CIAL

Midwives, Mosquitos & Marijuana A Few Social Media Use Cases ARIZONA DEPARTMENT OF HEALTH SERVICES # NAPHSIS 2013. ADHS Social Media.

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SO.CIAL

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  1. Midwives, Mosquitos & MarijuanaA Few Social Media Use CasesARIZONA DEPARTMENT OF HEALTH SERVICES#NAPHSIS 2013

  2. ADHS Social Media (adjective) \ˈsō-shəl\: of or relating to human society, the interaction of the individual and the group, or the welfare of human beings as members of society Why social? Reach audience where they choose to be Influencer & thought leader Make meaningful connections SO.CIAL

  3. Broad range of topics Medical Marijuana Program Midwifery Rulemaking

  4. ADHS Social Media listen real speak be human have a plan tools use trending engagement ROI brand advocates no fear amplifiers

  5. ADHS Social Media Listen Find where our online community members are & listen to what they’re talking about

  6. ADHS Social Media Be human Use real speak, not government speak

  7. ADHS Social Media Staphylococcus aureus, Salmonella, Clostridium perfringens, Campylobacter, Listeria monocytogenes, along with several other bacteria are the cause of most food borne illness. Proper food handling is vital to preventing illness. Be food safe this Memorial Day weekend! Don't let food sit out more than 2 hours & refrigerate leftovers immediately.

  8. ADHS Social Media Have a plan Our overall communication schedule guides our social messaging; coordinated with other/traditional media

  9. ADHS Social Media Use trending Watch trending & use to amplify (only) where it makes sense

  10. ADHS Social Media

  11. ADHS Social Media Brand advovates Identify those willing to share our message & partner with them around social campaigns

  12. ADHS Social Media Engagement Share what is relevant to our online audience; not everything works for social

  13. ADHS Social Media No fear Don’t fear negative feedback; use it as opportunity to engage & share more

  14. ADHS Social Media ROI Return on Influence Determine goals & measures of success Warm metrics

  15. ADHS Social Media Some trial & error, but not expansion for sake of expansion

  16. ADHS Social Media Blogs

  17. ADHS Social Media Responsive Growth of mobile 5 blogs & counting

  18. ADHS Social Media Culture of transparency Backstory, process & motivations directorsblog.health.azdhs.gov

  19. ADHS Social Media 785% May 2010 November 2010 PASSAGE OF AZ MEDICAL MARIJUANA VOTER INITIATIVE FIRST #MEDICALMARIJUANA BLOG POST directorsblog.health.azdhs.gov

  20. ADHS Social Media ANOTHER 40% SINCE THEN

  21. ADHS Social Media 183 comments 10 days #azmidwives Interactions with audience segment Reinforce

  22. Environments relevant to audience Cross-pollinate content

  23. ADHS Social Media Video Streaming

  24. ADHS Social Media

  25. ADHS Social Media

  26. ADHS Social Media

  27. ADHS Social Media Public involvement

  28. ADHS Social Media

  29. ADHS Social Media + Chat

  30. ADHS Social Media

  31. ADHS Social Media Chat

  32. #azmidwives #azvaccine

  33. ADHS Social Media Online Forums

  34. ADHS Social Media Submit ideas & suggestions Address concerns publicly Vote; crowd source ideas

  35. ADHS Social Media brand awareness interactions share of voice online community growth robust campaigns engagement ROI user-generated content warm metrics

  36. ADHS Social Media

  37. Jennifer TweedyADHS Web & New Media Mangerjennifer.tweedy@azdhs.gov602.361.4174linkedin.com/in/jennifertweedyslideshare.net/jennifertweedy

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