It’s a Social Media World After All…. VALERIE VENEZIA, VP OF MEMBERSHIP & MARKETING, NEW YORK COUNCIL OF NONPROFITS WWW.NYCON.ORG @NYCOUNCILNPS 800.515.5012 ext. 121 [email protected] Who’s Heard of These?. Blogs Wikis RSS Feeds Facebook YouTube Delicious Flickr Twitter
VALERIE VENEZIA, VP OF MEMBERSHIP & MARKETING, NEW YORK COUNCIL OF NONPROFITSWWW.NYCON.ORG @NYCOUNCILNPS 800.515.5012 ext. 121 [email protected]
Social Media is people using tools (like blogs & video) and sites (like Facebook & Twitter) to share content and have conversationsonline.
“Is that it exponentially leverages word-of-mouth.”
-John Haydon, marketing consultantjohnhaydon.com(yes, that’s him.)
In 2005, 8% of all adults online had a profile on a social network site. Today, over 40% do.
Source: Pew Internet & American Life Report (January 2009)
In 2007, total online giving in the US reached over $10 billion – a 52% increase over 2006.
51% of wealthy donors prefer to give online.
Source: ConvioThe Wired Wealthy (March 2008)
Facebook has More than 500 million active users currently.
Source: ComScore Inc. (August 2008)
Sources: Compete (December 2008)
HubspotState of the Twittersphere (December 2008)
1. Listen. Social Media is not about you. It’s about people’s relationships with you. Listen before you speak.
2. Get involved. Social Media is about conversations and building relationships. It takes effort. Don’t just talk about yourself. Ask questions, engage people and link. Most of all, be inspiring.
3. Give up control. You can’t control the conversation. If you want people to spread your message, you have to trust them.Listen. Inspire. Engage. Let go.
4. Be honest. You can’t spin the truth with Social Media. Be open, honest and authentic in everything you say and do.
5. Think long term. Don’t expect immediate, easily measurable results. It takes time to build trust and make connections.