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Fast Health. BUS 306 Noah Graham, Rob Hubbard, Kyle Katsandris For Carol Davis. Agenda. Financials Expenses Forecast Keys to success Critical Issues Conclusion. Introduction Situation Market Summary/Competition Market Strategy/Objectives Positioning/Product Sales Forecast .

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Presentation Transcript
fast health

Fast Health

BUS 306

Noah Graham, Rob Hubbard, Kyle Katsandris

For Carol Davis

agenda
Agenda
  • Financials
  • Expenses Forecast
  • Keys to success
  • Critical Issues
  • Conclusion
  • Introduction
  • Situation
  • Market Summary/Competition
  • Market Strategy/Objectives
  • Positioning/Product
  • Sales Forecast
introduction
Introduction
  • First completely healthy fast food
  • Solution for the busy lifestyle
  • Convenience of fast food
    • Between work and the gym
    • Healthy lunch alternative
  • Positive impact on their health
situation
Situation
  • Fast food for convenience and price
  • Most visited restaurants
    • McDonalds
    • Subway
    • Starbucks
  • Fast Food factors for success
    • Taste
    • Service
    • Price
market
Market

Target

  • Multicultural and diverse
  • Adults between 30 and 50
  • Professionals with mid-to high-level incomes

Trends

  • Increase in gym memberships
  • Availability to healthy fast food on the go
competition
Competition
  • Chipotle
  • Ike’s Place
  • Subway
  • Competition offering healthy menu
    • Salads
    • Wraps
    • Yogurt
marketing strategy
Marketing Strategy
  • Adhere to mission statement
  • Premier health brand in the marketplace
  • Strong marketing campaign
  • Strong distributor relationship
objectives
Objectives
  • Advertising crucial to sales growth
  • Social Media Presence
    • Facebook
    • Instagram
    • Twitter
positioning
Positioning
  • Increase customer awareness
  • Healthy environment
  • Explain the brand and mission
  • Word of mouth
  • Quality of the restaurant
  • 12,500 potential customers
product
Product
  • Sandwich
  • Salad
  • Wrap
  • Plain (no-carbohydrates)
  • Vegetarian
  • Sides
    • Rice
    • Beans
    • Fruit cup
  • Grilled/baked chicken
  • Steak
  • Turkey
  • Tuna
  • Tofu
  • Veggie burger
financials
Financials
  • High risk of failure and high startup costs
  • Profitable by 2nd year end
  • Pending success, expansion
keys to success
Keys to Success
  • Variety and customization
    • Hundreds of different combinations
  • Initial location
    • High traffic volume
    • Surrounding businesses
critical issues
Critical Issues
  • Popularity of healthy living remains
  • Willing to spend more
conclusion
Conclusion
  • Trend towards healthy living
  • Competition proves the market exists.
  • Reasonable expectation of success
  • Thank you
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