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Fast Health. BUS 306 Noah Graham, Rob Hubbard, Kyle Katsandris For Carol Davis. Agenda. Financials Expenses Forecast Keys to success Critical Issues Conclusion. Introduction Situation Market Summary/Competition Market Strategy/Objectives Positioning/Product Sales Forecast .

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Fast health

Fast Health

BUS 306

Noah Graham, Rob Hubbard, Kyle Katsandris

For Carol Davis


Agenda
Agenda

  • Financials

  • Expenses Forecast

  • Keys to success

  • Critical Issues

  • Conclusion

  • Introduction

  • Situation

  • Market Summary/Competition

  • Market Strategy/Objectives

  • Positioning/Product

  • Sales Forecast


Introduction
Introduction

  • First completely healthy fast food

  • Solution for the busy lifestyle

  • Convenience of fast food

    • Between work and the gym

    • Healthy lunch alternative

  • Positive impact on their health


Situation
Situation

  • Fast food for convenience and price

  • Most visited restaurants

    • McDonalds

    • Subway

    • Starbucks

  • Fast Food factors for success

    • Taste

    • Service

    • Price


Market
Market

Target

  • Multicultural and diverse

  • Adults between 30 and 50

  • Professionals with mid-to high-level incomes

    Trends

  • Increase in gym memberships

  • Availability to healthy fast food on the go


Competition
Competition

  • Chipotle

  • Ike’s Place

  • Subway

  • Competition offering healthy menu

    • Salads

    • Wraps

    • Yogurt


Marketing strategy
Marketing Strategy

  • Adhere to mission statement

  • Premier health brand in the marketplace

  • Strong marketing campaign

  • Strong distributor relationship


Objectives
Objectives

  • Advertising crucial to sales growth

  • Social Media Presence

    • Facebook

    • Instagram

    • Twitter


Positioning
Positioning

  • Increase customer awareness

  • Healthy environment

  • Explain the brand and mission

  • Word of mouth

  • Quality of the restaurant

  • 12,500 potential customers


Product
Product

  • Sandwich

  • Salad

  • Wrap

  • Plain (no-carbohydrates)

  • Vegetarian

  • Sides

    • Rice

    • Beans

    • Fruit cup

  • Grilled/baked chicken

  • Steak

  • Turkey

  • Tuna

  • Tofu

  • Veggie burger


Financials
Financials

  • High risk of failure and high startup costs

  • Profitable by 2nd year end

  • Pending success, expansion





Keys to success
Keys to Success

  • Variety and customization

    • Hundreds of different combinations

  • Initial location

    • High traffic volume

    • Surrounding businesses


Critical issues
Critical Issues

  • Popularity of healthy living remains

  • Willing to spend more


Conclusion
Conclusion

  • Trend towards healthy living

  • Competition proves the market exists.

  • Reasonable expectation of success

  • Thank you


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