1 / 10

Beer

Grocery List. Beer. Chicken wings. Nick Byrne Lanie Nguyen-Johnson. 3-D glasses. Super Bowl XLIII. Super Bowl XLIII was broadcasted in more than 220 countries and territories in 35 languages . An estimated one billion people tuned in. Final Score: 27-23 Pittsburg Steelers .

majed
Download Presentation

Beer

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Grocery List Beer Chicken wings Nick Byrne Lanie Nguyen-Johnson 3-D glasses

  2. Super Bowl XLIII • Super Bowl XLIII was broadcasted in more than 220 countries and territories in 35 languages. • An estimated one billion people tuned in. • Final Score: 27-23 • Pittsburg Steelers

  3. Super Bowl XLIII Commercials • A 30 second slot sold for $2.4 - $3 million, which are the most expensive in global television. • Research suggests that up to half of viewers in the US tune in specifically for the adverts.

  4. Breaking Ground in 3D • Fans were treated to 3D commercials for the first time. • DreamWorks' Monsters vs. Aliens and PepsiCo's SoBeLifewaterfeatured the 3D commercials. • The commercials required special 3D glasses. • The 3D glasses use new technology know as Intel InTru 3D and ColorCode 3D, which replaces the old red-blue Anaglyph system. • One of the benefits of the modern system is that the images also work in 2D without the the glasses.

  5. Grab Your 3D Glasses!!! • American Paper Optics produced over 125 million pairs of 3D glasses. • The 3D glasses are distributed by PepsiCo through the SoBeLifewater brand.  • The glasses will be distributed via 25,000 SoBeLifewater retail displays in grocery, drug and other retail venues. • Available mid to late January. • FREE to consumers!!!

  6. Monstersvs. Aliens • Jeffrey Katzenberg, DreamWorks Animation chief executive, said: • "It's perhaps the biggest media-advertising event in history" and "involves tens of millions of dollars.” • "We worked longer on this than anyone in the history of the Super Bowl — 4½ years!” • "The last time someone has actually run more than a 60-second spot at the Super Bowl was when Nike did it in the mid-1990s. We wanted 90 seconds so we could take the time and try and tell a bit of a story."

  7. SoBe Life Water • The new 60-second spot, titled "Lizard Lake,” • Created and directed by Super Bowl veteran and brand inventor Peter Arnell of Arnell • Featuring former Super Bowl champions Ray Lewis, Justin Tuck and Matt Light. • Original song, "SoBelieve.” • …graceful aren’t they?

  8. Other Funny Commercials • Pepsi Max - “I’m Good” • Go Daddy – “Baseball” • Gatorade – “Tiger” and “Jordan” • Bridgestone – “Hot Item” • BudLight – “Conan” • Doritos “Crystal Ball”

  9. Sources Pictures • http://blog.cleveland.com/superbowl_impact/2009/02/medium_winnertd.jpg • http://www.nflfootballstadiums.com/images/Pittsburgh-Steelers-Logo.gif • http://www.nflfootballstadiums.com/images/Arizona-Cardinals-Logo.gif • http://www.slashfilm.com/wp/wp-content/images/3dchuckglasses.jpg • http://www.midwestsportsfans.com/wp-content/uploads/2009/02/bts_03.jpg Movie Clips • http://www.youtube.com/watch?v=kg-p5Xsct4Y • http://www.monstersvsaliens.com/ Articles • http://news.sky.com/skynews/Home/World-News/Super-Bowl-XLIII-Gets-Under-Way-President-Obama-Among-One-Billion-Viewers-To-Watch-NFL-Climax/Article/200902115214849 • lpos=World_News_Carousel_Region_4&lid=ARTICLE_15214849_Super_Bowl_XLIII_Gets_Under_Way%3A_President_Obama_Among_One_Billion_Viewers_To_Watch_NFL_Climax • http://www.baltimoresun.com/entertainment/bal-al.eye01feb01,0,423141.story • http://www.telegraph.co.uk/sport/othersports/americanfootball/4424194/Super-bowl-Commercials-in-3D-break-new-ground.html • http://www.3dglassesonline.com/super_bowl_2009/index.html • http://beta.investors.com/NewsAndAnalysis/Article.aspx?id=87112847&source=Newsfeed

More Related