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Product Development and Positioning Chapter 5.2 Page 108 - 114

Product Development and Positioning Chapter 5.2 Page 108 - 114. Define the following terms Price Prestige pricing Odd-even pricing Target pricing Markup Cost-plus pricing Non-price competition Market share Pricing lining Bundle pricing Loss-leader pricing

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Product Development and Positioning Chapter 5.2 Page 108 - 114

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  1. Product Development and Positioning Chapter 5.2 Page 108 - 114 • Define the following terms • Price • Prestige pricing • Odd-even pricing • Target pricing • Markup • Cost-plus pricing • Non-price competition • Market share • Pricing lining • Bundle pricing • Loss-leader pricing • Yield-management pricing • Price fixing • Outline each of the five pricing considerations and strategies • Explain the three pricing objectives and strategies. • What are considered price adjustments and regulations?

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