WCAR Programme Communication Network Meeting April 2008. Hygiene & Sanitation Promotion. WASH interventions . Water Supply Sanitation Hygiene promotion Hand washing Safe disposal of child feces HWTS WASH in Schools WASH in Emergencies. 10 million children U5 die each year.
WCAR Programme Communication Network Meeting
Hygiene &Sanitation Promotion
a – dEsrey SA et al. (1991) Bull WHO 69 (5): 609-621
eCurtis V, Cairncross S (2003) Lancet Inf Dis 3: 275-281.
Fewtrell L et al. (2005) Lancet Infect Dis 5(1): 42-52.
Severe and moderate stunting could be reduced by 39%.
Improved hygiene behaviours would decrease the risk of stunting in one in three children who are already vulnerable
Without improved hygiene behaviours four in ten children will not reach their full educational potential
Maintaining a healthy environment through hygiene improvements is essential to safe guarding the health and quality of life of people living with HIV/AIDS.
AHI – hand washing one of the four key messages
Source: Disease Control Priorities in Developing Countries, 2nd edition
2006 (www.dcp2.org) – Chapter 41
Existing dissemination mechanisms
MoH, MoE, MoWR, NGO’s, FBO’s
Regional Health, Water & Education Bureaus
Recruitment of mass media, press events.
TV, Radio, print
Interpersonal CommunicationHouse to house promotion with decision makers, caretakers & children
Improve knowledge of 4 critical handwashing moments among caretakers and children
Creation, printing of promotional materials,
Recruitment, activation & participation of NGO’s, FBOs,CBOs, schools, & community leaders
Community MobilisationCommunity, religious & educational promotional events
Global level, the initiative seeks to raise the profile of handwashing and created sustained interest in public and private organizations.
Country level, the PPPHW advocates for, and assists in the planning and implementing of large-scale country handwashing programs. While programs tend vary with local conditions, all share a common approach:
* Taken from the CHARTER document agreed between Unicef & Unilever /Lifebuoy in 2007
To make a contribution to MDG4 by promoting at scale the essential link between hand washing with soap and the health of Under 5’s by creating engaging ways for school children to:
Getting poorer households across the world to hand wash with soap is more alike as a challenge than it is different.
Creating a program from scratch in each new country (as is currently often done) wastes valuable resource.
School children and schools – one of the few common, stable and valued channels of influence within poor rural and urban communities in developing countries – can significantly influence behaviour at home.
The final program must work: at scale; across continents; where kids have little say; predominately through primary schools & primary school children.
Make Hands Happy
A once-off opportunity which we should seize!
UN Water – Task force on sanitation led by UNICEF
Common messages and materials
Communication strategy – for all aspects
Matrix of interventions and activities
Focus on change not facilities