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LINGUA INGLESE SCIENZE DELL’ORGANIZZAZIONE a.a . 2015/2016

LINGUA INGLESE SCIENZE DELL’ORGANIZZAZIONE a.a . 2015/2016. Prof. Teresa Prudente t eresa.prudente@unimib.it. MATERIALS. TEXTBOOK Handford , Lisboa , Koester , Pitt, Business Advantage , Student’s Book , Cambridge University Press, 2011. 978-0-521-13217-6

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LINGUA INGLESE SCIENZE DELL’ORGANIZZAZIONE a.a . 2015/2016

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  1. LINGUA INGLESESCIENZE DELL’ORGANIZZAZIONEa.a. 2015/2016 Prof. Teresa Prudente teresa.prudente@unimib.it

  2. MATERIALS • TEXTBOOK Handford, Lisboa, Koester, Pitt, Business Advantage, Student’s Book, Cambridge University Press, 2011. 978-0-521-13217-6 • REVISING/IMPROVING THE LANGUAGE E-learning site: a coursestructured in 10 lessons, eachrevisinggrammar, lexicon, speaking and reading Go to: http://elearning.unimib.it/course/view.php?id=9854 (you can access the course with yourunimibcredentials and don’tneed an accesskey)

  3. METHODS • THEORY Understandingkey business principles and ideas in relation to English speakingenvironments • PRACTICE Analysing case studies (texts and interviews) of real companies. Thiswillallowus to apply the theories to the business world. • SKILLS Discourseanalysis (rethoricalstrategies, register, collocations, texture, etc…) willlead to awareness in youremployment of business English (reading, writing, speaking) Critical thinking Intercultualanalysis

  4. Online tools for vocabulary (dictionaries & thesauruses) General English: http://www.oed.com/ http://www.wordreference.com/ http://www.merriam-webster.com/ Business English: http://www.businessdictionary.com/

  5. COMPETITIVE ENVIRONMENT(Textbook: Unit 1) In economicterms, a market isnot a place, but a processwhichis a result of human action. The theory of perfectcompetitionisoftenseenasideal; thereisdivision of labour and private ownership of land and capital, where buyers and sellers are toonumerous to haveindividual control over price and there are no barriers to market entry and exit. Itassumesthatgovernmentacts to preserve the system and doesnotintervene.

  6. From the Business Dictionary Labour: the aggregate of all human physical and mental effort used in creation of goods and services. Labouris a primary factor of production. The size of a nation's labor force is determined by the size of its adult population, and the extent to which the adults are either working or are prepared to offer their labourfor wages. Market entry: Activities associated with bringing a product or service to a targeted market. During the planning stage, a company will consider the barriers to entry, the costs of marketing, sales and delivery, and the expected outcome of entering the market.

  7. A monopolyiswhereone producer (or a group of producersactingtogether) controls the supply of a good or service and the entry of new producersisprevented or highlyrestricted. • A naturalmonopolyexistswhen the cost of producing a product or service islower for one producer thanitwould be ifthereweremanyproducers. (Public utilities)

  8. Oligopoly: suppliers are few in number. They do notnecessarilyacttogether, but can effectively control the supply and thus the price of the product. Theyoftenoffersimilarproductsdifferentiated by advertisement and can anticipate the effect of oneanother’s marketing strategies.

  9. Globalisation • The worldwidemovementtowardseconomic, financial, trade and communicationsintegrationincluding the transfer of capital, goods and servicesacrossborders. Itdoesnot include the free movement of labouracrossborders.

  10. Sport as a metaphor and analogy for business(textbook: p. 10)

  11. collocations • In corpus linguistics, a collocation is a sequence of words or terms that co-occur more often than would be expected by chance. • High-frequency collocation with adverbs in the previous sentences: - largely monopolised /little monopolised - acted illegally/legally - heavily regulated/ poorly regulated - increasingly globalized /decreasingly globalized - invested heavily /invested poorly

  12. Case study 1/ textbook p. 13-14

  13. Case Study 1 – expanded online • On pp. 13-14 of yourtextbookyouhave the history of Saint-Gobain aspublished on the company’s website. Your textbookwaspublished in 2011, so weneed to checkhow the company ispresentingitselfnow. • To do that, go on the company’s corporate website (https://www.saint-gobain.com/en), and analyse the followingelements: • technical: howis the website structured? • Colours and images • Think of the slogan/catchphrasethey use – what’sitspurpose? • Role of social media • In whichlanguagesisthis website available?

  14. Case study 1: the history of Saint-Gobain Check the pages on Saint-Gobain’s website documenting the history of the company. Is the text the sameas the onereported in your book? • https://www.saint-gobain.com/en/group/our-history • Consider the role of webcontent (images and multimedia) in the presentversion of Saint Gobain’shistory on the company’s website.

  15. Case Study 1 • Interculturalanalysis: Check the company’s website for the Italian market: https://www.saint-gobain.it/ Whatdifferences do younotice with respect to the corporate website in English? Analyse the differences in terms of: • images/colours • Images in the gallery: they show examples of the company’sItalian clients – whichones and why do youthinktheyselectedthoseparticularexamplesratherthanothers? • Ways of addressing the viewer.

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