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Analytics Workshop: Beyond the Basics. Implementing Role-Based Reporting. Today’s Session. Purpose : to assist participants in correlating role-based business questions to the extensive sets of data available within Coremetrics Analytics.

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analytics workshop beyond the basics

Analytics Workshop: Beyond the Basics

Implementing Role-Based Reporting

today s session
Today’s Session
  • Purpose:to assist participants in correlating role-based business questions to the extensive sets of data available within Coremetrics Analytics.
  • Objectives: At the end of this course participants will be able to:
    • Measure specific objectives using relevant reports and metrics
    • Suggest key reports and build dashboards for colleagues
    • Gain value from Coremetrics’ pre-built Best Practices Reports
goals objectives
Goals & Objectives
  • Marketing Goals: Optimally allocate marketing budgets, design campaigns, and understand effectiveness of decisions.
  • Role Requirements:
    • Drive visitors to the site though productive Marketing Channels
    • Understandvisitor response to branding and campaigns
    • Act quickly using real-time data
lesson 1 wrap up let s brainstorm
Lesson 1 Wrap-Up: Let’s Brainstorm

Which reports and metrics might help a marketer answer these common business questions?

goals objectives1
Goals & Objectives
  • Conversion Goals: To drive sales to product lines, increase conversion value, and convert opportunities.
  • Role Requirements:
    • Understand which pages contribute to conversion
    • Maximize productivity of site layout
    • Compare category and/or product performance across two time periods
lesson 2 wrap up let s brainstorm
Lesson 2 Wrap-Up: Let’s Brainstorm

Which reports and metrics might help a conversion analyst answer these common business questions?

goals objectives2
Goals & Objectives
  • Content Goals: To drive page views to key content areas, influence conversion, maximize onsite advertising views, and maintain visitor engagement.
  • Role Requirements:
    • Optimize text and onsite search
    • Select optimal page components
    • Streamline navigation paths
    • Decrease departures
lesson 3 wrap up let s brainstorm
Lesson 3 Wrap-Up: Let’s Brainstorm

Which reports and metrics might help a content manager answer these common business questions?

goals objectives3
Goals & Objectives
  • Designer Goals: To improve visitor experience, draw attention to key site areas, and maximize each visitor clicks.
  • Role Requirements:
    • Conduct system and/or version test
    • Attract visitors to conversion
    • Provide attractive navigation
    • Implement valuable site tools
lesson 4 wrap up let s brainstorm
Lesson 4 Wrap-Up: Let’s Brainstorm

Which reports and metrics might help a designer answer these common business questions?

goals objectives4
Goals & Objectives
  • Analyst Goals: To successfully mine data and uncover insights to drive additional business value.
  • Role Requirements:
    • Distribute insights to key audiences
    • Conduct proactive engagements
    • Suggest responsive strategies
    • Integrate online and offline analysis
lesson 5 wrap up let s brainstorm
Lesson 5 Wrap-Up: Let’s Brainstorm

Which reports and metrics might help an analyst answer these common business questions?

goals objectives5
Goals & Objectives
  • Management Goals: To maintain focus and efficiency among team members, communicate results to stakeholders, and accelerate site improvement cycles.
  • Role Requirements:
    • Establish objectives and approach
    • Maintain web analytics priorities
    • Ensure efficient processes
lesson 6 wrap up let s brainstorm
Lesson 6 Wrap-Up: Let’s Brainstorm

Which reports and metrics might help managers answer these common business questions?

session recap
Session Recap
  • In this session we discussed:
    • Focus areas and objectives of key online analytics roles
    • Important reports and metrics
    • Strategies for utilizing Coremetrics’ Best Practice Reports
next steps
Next Steps
  • Discuss goals, resources, and priorities, evaluate value-gained from efforts, and re-focus strategies
  • Define benchmarks for key metrics and plan proactive engagements
  • Activate recurring exports and create dashboards
post class support
Post-Class Support
  • Webinars:
    • You’ve got the Power
    • The ROI of Email Relevance
    • Top Tips for Email Marketing
    • Top Tips for Product Recommendations
    • Using the Wisdom of Crowds,
    • Give Them What They Want
    • Documentation:
    • Participant Guide
    • Glossary of Metrics
  • Expert Analysts:
    • Submit a ticket or chat live for assistance
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