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Analytics Workshop: Beyond the Basics. Implementing Role-Based Reporting. Today’s Session. Purpose : to assist participants in correlating role-based business questions to the extensive sets of data available within Coremetrics Analytics.

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Presentation Transcript
Analytics workshop beyond the basics

Analytics Workshop: Beyond the Basics

Implementing Role-Based Reporting


Today s session
Today’s Session

  • Purpose:to assist participants in correlating role-based business questions to the extensive sets of data available within Coremetrics Analytics.

  • Objectives: At the end of this course participants will be able to:

    • Measure specific objectives using relevant reports and metrics

    • Suggest key reports and build dashboards for colleagues

    • Gain value from Coremetrics’ pre-built Best Practices Reports


The webanalytics roundtable
The WebAnalytics Roundtable



Goals objectives
Goals & Objectives

  • Marketing Goals: Optimally allocate marketing budgets, design campaigns, and understand effectiveness of decisions.

  • Role Requirements:

    • Drive visitors to the site though productive Marketing Channels

    • Understandvisitor response to branding and campaigns

    • Act quickly using real-time data



Lesson 1 wrap up let s brainstorm
Lesson 1 Wrap-Up: Let’s Brainstorm

Which reports and metrics might help a marketer answer these common business questions?



Goals objectives1
Goals & Objectives

  • Conversion Goals: To drive sales to product lines, increase conversion value, and convert opportunities.

  • Role Requirements:

    • Understand which pages contribute to conversion

    • Maximize productivity of site layout

    • Compare category and/or product performance across two time periods



Lesson 2 wrap up let s brainstorm
Lesson 2 Wrap-Up: Let’s Brainstorm

Which reports and metrics might help a conversion analyst answer these common business questions?



Goals objectives2
Goals & Objectives

  • Content Goals: To drive page views to key content areas, influence conversion, maximize onsite advertising views, and maintain visitor engagement.

  • Role Requirements:

    • Optimize text and onsite search

    • Select optimal page components

    • Streamline navigation paths

    • Decrease departures



Lesson 3 wrap up let s brainstorm
Lesson 3 Wrap-Up: Let’s Brainstorm

Which reports and metrics might help a content manager answer these common business questions?



Goals objectives3
Goals & Objectives

  • Designer Goals: To improve visitor experience, draw attention to key site areas, and maximize each visitor clicks.

  • Role Requirements:

    • Conduct system and/or version test

    • Attract visitors to conversion

    • Provide attractive navigation

    • Implement valuable site tools



Lesson 4 wrap up let s brainstorm
Lesson 4 Wrap-Up: Let’s Brainstorm

Which reports and metrics might help a designer answer these common business questions?



Goals objectives4
Goals & Objectives

  • Analyst Goals: To successfully mine data and uncover insights to drive additional business value.

  • Role Requirements:

    • Distribute insights to key audiences

    • Conduct proactive engagements

    • Suggest responsive strategies

    • Integrate online and offline analysis



Lesson 5 wrap up let s brainstorm
Lesson 5 Wrap-Up: Let’s Brainstorm

Which reports and metrics might help an analyst answer these common business questions?



Goals objectives5
Goals & Objectives

  • Management Goals: To maintain focus and efficiency among team members, communicate results to stakeholders, and accelerate site improvement cycles.

  • Role Requirements:

    • Establish objectives and approach

    • Maintain web analytics priorities

    • Ensure efficient processes



Lesson 6 wrap up let s brainstorm
Lesson 6 Wrap-Up: Let’s Brainstorm

Which reports and metrics might help managers answer these common business questions?



Session recap
Session Recap

  • In this session we discussed:

    • Focus areas and objectives of key online analytics roles

    • Important reports and metrics

    • Strategies for utilizing Coremetrics’ Best Practice Reports


Next steps
Next Steps

  • Discuss goals, resources, and priorities, evaluate value-gained from efforts, and re-focus strategies

  • Define benchmarks for key metrics and plan proactive engagements

  • Activate recurring exports and create dashboards


Post class support
Post-Class Support

  • Webinars:

    • You’ve got the Power

    • The ROI of Email Relevance

    • Top Tips for Email Marketing

    • Top Tips for Product Recommendations

    • Using the Wisdom of Crowds,

    • Give Them What They Want

    • Documentation:

    • Participant Guide

    • Glossary of Metrics

  • Expert Analysts:

    • Submit a ticket or chat live for assistance



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