Welcome to class of Evolving Multinationals by Dr. Satyendra Singh www.uwinnipeg.ca/~ssingh5. Objective. Identical Role of Subsidiaries Traditional Affiliate CEO ≈ Parent CEO Affiliates do what parents do Internally Differentiated Form Different capabilities from different affiliate
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Competitive advantage versus local firms
Liability of foreignness
Local Design and Procurement
Marketing and Distribution only is not enough
Good for local knowledge