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Sport Tourism Development Project. Paul Charbonneau Brantford – January 12, 2006. Key Figures. Over 200,000 sporting events held each year in Canada.* Sport Travel represents $2.4 billion in total tourism spending, annually.* *Canadian Tourism Commission - 2004. Economic Impacts*.

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sport tourism development project

Sport Tourism Development Project

Paul Charbonneau

Brantford – January 12, 2006

key figures
Key Figures
  • Over 200,000 sporting events held each year in Canada.*
  • Sport Travel represents $2.4 billion in total tourism spending, annually.*

*Canadian Tourism Commission - 2004

economic impacts
Economic Impacts*

*From the Sport Tourism Economic Assessment Model - CSTA

more impacts
More Impacts
  • Economic
    • It costs less to host an event than it does for your team to go to one
  • People
    • Volunteer involvement, marketable job skill development
  • Sport
    • Expose community to a new or emerging sport creates opportunity to grow the sport
    • Capital investment, facility refit
sport tourism development
Sport Tourism Development
  • Growing Industry
  • Trillium Grant to develop assistance material for Ontario communities
  • 2 years
  • Original goal to create template documents for bidding, best practices for hosting, conduct education workshops
workshops
Workshops
  • Huntsville – September 2005
    • Every sector represented
    • Strong support for ST development
    • CSTA Strategy Planning Template
    • Small town with big ideas
  • North Bay – November 2005
    • Cross-section of sectors and surrounding communities
    • Media coverage on radio and TV (segment broadcast from Parry Sound to Sault Ste Marie over 3 days)
    • Focused on structure for Sport Tourism department and strategy for bidding on events
    • Working group created to begin developing strategy
workshops1
Workshops
  • Next Workshops
    • Oshawa – Jan 17
    • St Catharines – Jan 31
    • Mississauga – Feb 22
    • Dryden – Feb 25
    • Sarnia – Mar 3
  • Brantford – End of Feb
  • Others in the works
    • Kingston
    • Elliot Lake
    • Brockville
    • Sudbury
what others are doing
What Others Are Doing
  • Huntsville
    • Aggressively seeking out hosting opportunities
    • Building their strategy to be more effective
    • Driven by Sport Council
  • Kingston
    • Facilities renewal driven by Economic Development office
    • Partnering with Universities/Colleges
  • Oshawa
    • Mayor’s office drive behind over $100 million in Infrastructure for new facilities
    • MLSE and College partnerships
what others are doing1
What Others Are Doing
  • Peterborough/Kawartha Lakes
    • Regional association being created
    • Leveraging each other’s strengths and current facilities
  • Hamilton & St. Catharines
    • Privately owned/built ice pads with partnership agreements for community use with city
  • Windsor
    • WESTA
    • Partnerships with University and College, OHL team
    • Extensive material on website, user-friendly
slide11

February 18th & 19th, 2006

at the

Westin Prince Hotel

Toronto, Ontario

www.sportalliance.com/momentum/momentum.html

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