Sport tourism development project
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Sport Tourism Development Project. Paul Charbonneau Brantford – January 12, 2006. Key Figures. Over 200,000 sporting events held each year in Canada.* Sport Travel represents $2.4 billion in total tourism spending, annually.* *Canadian Tourism Commission - 2004. Economic Impacts*.

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Sport tourism development project

Sport Tourism Development Project

Paul Charbonneau

Brantford – January 12, 2006


Key figures

Key Figures

  • Over 200,000 sporting events held each year in Canada.*

  • Sport Travel represents $2.4 billion in total tourism spending, annually.*

    *Canadian Tourism Commission - 2004


Economic impacts

Economic Impacts*

*From the Sport Tourism Economic Assessment Model - CSTA


Budget surpluses

Budget Surpluses


More impacts

More Impacts

  • Economic

    • It costs less to host an event than it does for your team to go to one

  • People

    • Volunteer involvement, marketable job skill development

  • Sport

    • Expose community to a new or emerging sport creates opportunity to grow the sport

    • Capital investment, facility refit


Sport tourism development

Sport Tourism Development

  • Growing Industry

  • Trillium Grant to develop assistance material for Ontario communities

  • 2 years

  • Original goal to create template documents for bidding, best practices for hosting, conduct education workshops


Workshops

Workshops

  • Huntsville – September 2005

    • Every sector represented

    • Strong support for ST development

    • CSTA Strategy Planning Template

    • Small town with big ideas

  • North Bay – November 2005

    • Cross-section of sectors and surrounding communities

    • Media coverage on radio and TV (segment broadcast from Parry Sound to Sault Ste Marie over 3 days)

    • Focused on structure for Sport Tourism department and strategy for bidding on events

    • Working group created to begin developing strategy


Workshops1

Workshops

  • Next Workshops

    • Oshawa – Jan 17

    • St Catharines – Jan 31

    • Mississauga – Feb 22

    • Dryden – Feb 25

    • Sarnia – Mar 3

  • Brantford – End of Feb

  • Others in the works

    • Kingston

    • Elliot Lake

    • Brockville

    • Sudbury


What others are doing

What Others Are Doing

  • Huntsville

    • Aggressively seeking out hosting opportunities

    • Building their strategy to be more effective

    • Driven by Sport Council

  • Kingston

    • Facilities renewal driven by Economic Development office

    • Partnering with Universities/Colleges

  • Oshawa

    • Mayor’s office drive behind over $100 million in Infrastructure for new facilities

    • MLSE and College partnerships


What others are doing1

What Others Are Doing

  • Peterborough/Kawartha Lakes

    • Regional association being created

    • Leveraging each other’s strengths and current facilities

  • Hamilton & St. Catharines

    • Privately owned/built ice pads with partnership agreements for community use with city

  • Windsor

    • WESTA

    • Partnerships with University and College, OHL team

    • Extensive material on website, user-friendly


Sport tourism development project

February 18th & 19th, 2006

at the

Westin Prince Hotel

Toronto, Ontario

www.sportalliance.com/momentum/momentum.html


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