I is for Investigation. Outbreak Investigation Methods from Mystery to Mastery. Session VII. Risk and Crisis Communication. Session Overview. What is risk communication? Risk communication theories Risk communication strategies. Learning Objectives. Define risk communication
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I is for Investigation
Outbreak Investigation Methods from Mystery to Mastery
Risk and Crisis Communication
What is Risk Communication?
Image Source: FEMA
You have a responsibility to the public. Integrate risk communication into your job and help others do the same.
Question: How contagious is smallpox?
“Communication in Risk Situations: Responding to the Challenges”
Image Source: FEMA
Ask questions of the media:
“We’ve all been hearing news about the flu, and we’re concerned about what we might be facing in our communities.”
“Today, 30 people were admitted to hospitals with high fever, difficulty breathing, and severe pneumonia.”
“We suspect it is the same influenza that has recently appeared in southeast Asia and parts of the U.S., but we cannot conclusively identify the disease at this time.”
“However, specimens have been sent to the state laboratory and we are awaiting the results. In the meantime, we have brought together the best medical and scientific expertise to care for the sick, learn the cause of their illness, and if it is a contagious disease, work to keep it from spreading.”
“This is a process that is going to take time. We will update the public on any information on at least a daily basis.”
“We have established a public health hotline to answer people’s questions and have important information on our Web site. The number to call is 1-800-555-1FLU, or visit www.FluInfo.gov.”
“Be first. Be right. Be credible.”