Lessons for Communicating - from Climate Change to ClimateDogs August 2012. Graeme Anderson Climate Specialist DPI Farm Services Victoria. DPI Climate extension. 4 yr state govt program Climate integrated into industry extension teams (Grains, Dairy, Horticulture, Meat & Wool)
Lessons for Communicating - from Climate Change to ClimateDogsAugust 2012
DPI Farm Services Victoria
DPI Climate extension
Survey of 1500 Victorian farmers in 2009 and
1300 farmers in 2011
Growing seasons changing?
Understanding of carbon?
Confusion around climate & carbon issues
Insights into language……….
Understanding your audience needs
Graduate Certificate Climate Change for Primary Industries (Melb Uni)
“The Break” Survey & effect on decision making?
Belief vs Knowledge……
Percentage of Victorian farmers aware of the climate driver AND agree it affects their local district seasonal rainfall
Website, climatedogs, e-newsletters, face to face sessions
Carbon & Farming………
“The 5 action areas” for farm carbon & emissions:
Site has climate dog animations, seasonal climate newsletters, carbon toolkits, case studies of farmers taking action , webinars series etc…….