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Persuasion and Rhetoric

Persuasion and Rhetoric. What is Rhetoric?. Aristotle: (384-322 B.C.E) Greek Philosopher “the ability to see what is possibly persuasive in every given case” (Rapp 1). Contemporary Definitions: -Using language effectively to please or persuade -Persuasive speech or writing.

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Persuasion and Rhetoric

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  1. Persuasion and Rhetoric

  2. What is Rhetoric? • Aristotle: (384-322 B.C.E) • Greek Philosopher • “the ability to see what is possibly persuasive in every given case” (Rapp 1) Contemporary Definitions: -Using language effectively to please or persuade -Persuasive speech or writing

  3. The Three Rhetorical Appeals Ethos or Credibility Pathos or Emotion Logos or Logic • Plays on fears, desires, humors, and sympathies of the audience. • -Connects to the hearts of the audience. • -Relies on the character of the speaker as an authority. • -Basically says, “Trust me, I know what I’m talking about.” -Appeals to reason -Makes logical premises that lead to conclusions.

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