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Capital Region BOCES SLS Membership Day March 10, 2011 Sara Kelly Johns skjohns@gmail - PowerPoint PPT Presentation


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Capital Region BOCES SLS Membership Day March 10, 2011 Sara Kelly Johns skjohns@gmail.com http://schoollibrarybranding.wikispaces.com. Program Administrator. Instructional Partner. Teacher. Information specialist. Leader. Who are we?. A Nation Without School Libraries. Visibility.

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Capital Region BOCES SLS Membership Day March 10, 2011 Sara Kelly Johns skjohns@gmail

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Capital Region BOCES SLS

Membership Day

March 10, 2011

Sara Kelly Johns

skjohns@gmail.com

http://schoollibrarybranding.wikispaces.com


Program Administrator

Instructional

Partner

Teacher

Information specialist

Leader

Who are we?


A Nation Without School Libraries


Visibility

Ballou High School, DC

Dr. Nancy Everhart visits outstanding school libraries all over the country to bring visibility in the press an the media to the excitement and foundation of school libraries for learning.


Dawn Sulivan,Shaker Heights, OH

Visibility Promotion + Marketing = Advocates

Action

Transformation


Action

VisibilityNancy Keane, Rundlett Middle School, Concord, NH

Action

Transformation


Visibility Nancy Keane, Rundlett Middle School, Concord, NH

Action

Transformation


Branding

VisibilityMurray Hill Middle School , Laurel, Maryland

Action

Transformation


VisibilityBuffy Hamilton, Creekview (GA) High School Library

Transformation


Branding

Visibility McKillop Elementary School, Melissa, TX

Action

Transformation


Jill Schuster, Fontana High School, CA

Goal area:ALA provides leadership in the transformation of libraries and library services in a dynamic and increasingly global digital information environment.


Transformation

Visibility

Action

Transformation


Advocacy U

Additup

Advocacy Fact Sheets

AASL Toolkits—Health and Wellness

@your library school library campaign

Frontline advocacy for school libraries

Friends of School Libraries (FOLUSA)

New York: SnapShotNY

http://schoollibrarybranding.wikispaces.com


  • What is a tagline?

  • How are they used?

  • Why?


Sample Taglines

  • Allstate Insurance –

    You’re in good hands

  • American Express –

    Don’t leave home without it

  • Burger King –

    Have it your way

  • Taco Bell –

    Think outside the bun


Where do you put it?

  • Letterhead

  • E-mail

  • Webpage

  • What else?


Write Yours

  • Keep it brief

  • Keep it focused

  • Where every kid succeeds. (This is a variant on an AASL slogan.)

  • Where the classroom meets the real world.

  • L4L – Learning 4 Life

  • We go beyond our walls.

  • Where reading becomes a way of life.


How to plan

  • Assess yourself

  • Assess your environment

  • Identify your BHAG

  • Use your program Mission and Vision

  • Set 3-4 large goals

  • Create do-able action steps

  • http://www.ala.org/ala/mgrps/divs/aasl/guidelinesandstandards/planningguide/planningguide.cfm


Sample Goal and Action Plan


Managing Time

  • Priorities

    • What’s Yours?

  • Select the right task for the time

  • To Do lists

  • Forgive yourself

Let’s do it!


Sara Kelly Johns

skjohns@gmail.com

Thank You!

http://schoollibrarybranding.wikispaces.com


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