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Capital Region BOCES SLS Membership Day March 10, 2011 Sara Kelly Johns [email protected]

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Capital Region BOCES SLS Membership Day March 10, 2011 Sara Kelly Johns [email protected] http://schoollibrarybranding.wikispaces.com. Program Administrator. Instructional Partner. Teacher. Information specialist. Leader. Who are we?. A Nation Without School Libraries. Visibility.

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slide1

Capital Region BOCES SLS

Membership Day

March 10, 2011

Sara Kelly Johns

[email protected]

http://schoollibrarybranding.wikispaces.com

slide2

Program Administrator

Instructional

Partner

Teacher

Information specialist

Leader

Who are we?

slide4

Visibility

Ballou High School, DC

Dr. Nancy Everhart visits outstanding school libraries all over the country to bring visibility in the press an the media to the excitement and foundation of school libraries for learning.

slide14

Dawn Sulivan,Shaker Heights, OH

Visibility Promotion + Marketing = Advocates

Action

Transformation

slide15

Action

Visibility Nancy Keane, Rundlett Middle School, Concord, NH

Action

Transformation

slide16
Visibility Nancy Keane, Rundlett Middle School, Concord, NH

Action

Transformation

slide17

Branding

Visibility Murray Hill Middle School , Laurel, Maryland

Action

Transformation

slide19

Branding

Visibility McKillop Elementary School, Melissa, TX

Action

Transformation

slide20

Jill Schuster, Fontana High School, CA

Goal area:ALA provides leadership in the transformation of libraries and library services in a dynamic and increasingly global digital information environment.

slide21

Transformation

Visibility

Action

Transformation

slide22

Advocacy U

Additup

Advocacy Fact Sheets

AASL Toolkits—Health and Wellness

@your library school library campaign

Frontline advocacy for school libraries

Friends of School Libraries (FOLUSA)

New York: SnapShotNY

http://schoollibrarybranding.wikispaces.com

slide23

What is a tagline?

  • How are they used?
  • Why?
slide24

Sample Taglines

  • Allstate Insurance –

You’re in good hands

  • American Express –

Don’t leave home without it

  • Burger King –

Have it your way

  • Taco Bell –

Think outside the bun

slide25

Where do you put it?

  • Letterhead
  • E-mail
  • Webpage
  • What else?
slide26

Write Yours

  • Keep it brief
  • Keep it focused
  • Where every kid succeeds. (This is a variant on an AASL slogan.)
  • Where the classroom meets the real world.
  • L4L – Learning 4 Life
  • We go beyond our walls.
  • Where reading becomes a way of life.
slide27

How to plan

  • Assess yourself
  • Assess your environment
  • Identify your BHAG
  • Use your program Mission and Vision
  • Set 3-4 large goals
  • Create do-able action steps
  • http://www.ala.org/ala/mgrps/divs/aasl/guidelinesandstandards/planningguide/planningguide.cfm
slide29

Managing Time

  • Priorities
    • What’s Yours?
  • Select the right task for the time
  • To Do lists
  • Forgive yourself

Let’s do it!

slide30

Sara Kelly Johns

[email protected]

Thank You!

http://schoollibrarybranding.wikispaces.com

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