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Daxiang Xu Business. Bernard Low Computer Science. Boris Logvinskiy Economics. Shu Yang Quek Computer Science. OAP: HD Radio. The Radio Problem. Minute advertising revenue growth Inefficiency in delivering ads to listeners Sound quality Decreasing time spent listening

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Boris Logvinskiy Economics

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Boris logvinskiy economics

Daxiang Xu

Business

Bernard Low

Computer Science

Boris Logvinskiy

Economics

Shu Yang Quek

Computer Science

OAP: HD Radio


Boris logvinskiy economics

The Radio Problem

  • Minute advertising revenue growth

  • Inefficiency in delivering ads to listeners

  • Sound quality

  • Decreasing time spent listening

  • Little content variety


Boris logvinskiy economics

What is HD Radio?

  • Transmit radio signals using digital technology

  • CD Quality playback for FM Stations

  • FM Quality for AM Stations

  • Multicasting

  • Allows up to 8 HD channels per current analog channel

  • Other data transmission


Market overview

Market Overview


Radio industry sales from 1998 to 2011

Radio Industry Sales from 1998 to 2011

* Sources: Radio Advertising Bureau (1998-2006); BIAfn(2007-2011)


Market needs

Market Needs

Advertisers

  • Listeners

  • Quality

  • Niche Markets

  • Wide Reach

Broadcasters

  • Increased revenue

  • Increased listenership


Boris logvinskiy economics

Business Model

  • Data Capability - On the screen of the receiver, it can display 3 lines of texts:

  • Multicasting - one radio station can power several sub radio channels simultaneously.

  • Revenue comes in the form of sponsored hours, sponsored station


Boris logvinskiy economics

Potential Future Revenue

  • In the next 18 to 24 months, HD radio stations will have the infrastructure to generate revenue through:

    • Conditional Access Capability

      • Pay Per Listen

      • Value added service for the blind

    • Audio on demand

      • Information on demand via HD Radio receiver screen

    • Strategic Partnership with automobile manufacturers

      • BWM and Clear Channel Radio

    • Strategic Partnership with other companies

      • Apple iTunes and Ibiquity


Boris logvinskiy economics

Customers

  • Currently in the Early Adopters Stage

  • “Push” platform instead of “pull”

  • Main target in the next 3 – 5 years are new car buyers

  • Customer initial interest in HD Radio jumps to 3rd from 16th place after price is revealed

  • 4M potential new adopters per year from current partnerships

  • End Goal: Universal Adoption of HD Radio – 250M in the U.S.


Boris logvinskiy economics

Partners & Allies

Songs tagging

Automatic adopters

Navigation capabilities

Increase content


Current competitors

Current Competitors

  • Satellite Radio

  • 13.6 m subscribers in 2007

  • Internet Radio

  • Average week - 30m listeners

  • MP3 Player

  • 27m have listened to a podcast before

  • By 2010, 66m listeners to podcast


Share of market

Share of Market

2007 Competitive Media Usage Overview Update – May 23, 2007

(http://www.bridgeratings.com/press.05.23.07.CompMediaUse.htm)


Future competitors

Future Competitors

  • Internet Radio - no mobility (in-vehicle listening)

With development of wide-area

wireless internet technologies, this

may change.

  • Satellite radio can provide information on the move as well; with enough reach, advertising model might work for them as well.


Boris logvinskiy economics

Risk

Sunk Costs

Advertising

Content

Other Services

Demand

Sources

FCC

R&D


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