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Empowering the IBM ecosystem

Empowering the IBM ecosystem. Cloud Ecosystem Governance Council. September 15, 2014. 1/2/2020. Agenda. Cloud OT discussion Unified Cloud offering for startup & academia Digital.NYC Marketplace BM onboarding process. 1st India Bluemix Win – MIET.

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Empowering the IBM ecosystem

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  1. Empowering the IBM ecosystem Cloud Ecosystem Governance Council September 15, 2014 1/2/2020

  2. Agenda • Cloud OT discussion • Unified Cloud offering for startup & academia • Digital.NYC • Marketplace BM onboarding process

  3. 1st India Bluemix Win – MIET Meerut Institute of Engineering & Technology Location: Engaged: Facts: Meerut. Uttar Pradesh, India Nilkanth Iyer / Mani Madhukar, EcoD India Meerut Institute of Engineering & Technology (MIET) is ranked 4th best Engineering College in Uttar Pradesh by MTU/GBTU. Renowned academic environment, extensive Alumni network in over 200 companies, and interface with Industry make MIET a leading educational institution. MIET holds the prestigious position of being one of the best & oldest Institutions that caters to education in the field of Engineering and Technology Enable Deal Progression Win & Grow Engage • EcoD progression activities: • Onsite lab • Bluemix workshop • 1 on 1 hands-on lab • Technical review meetings • Proposal IBM conducts software training for MIET as part of IBM Career Education Program (CEP), Software Center of Excellence and Academic Initiative • EcoD promotes Bluemix to accelerate MIET’s transition to next gen cloud computing skills • IBM CEP and EcoD collaborate and offer to help MIET build a Cloud Computing Lab for faculty and students to train on app development & deployment using Bluemix • Order closes - first India Bluemix win • Competition was AWS • MIET is now a Bluemix reference • Ongoing Bluemix growth opportunity • Leverage win for academia 1H 2014 2Q-3Q 2014 2012 3Q & beyond IBM Confidential 3

  4. Installed List: Bluemix – 139 Using Beta Services (as of May) Accounts that attended BM days or that are from our covered account list. Did not include whitespace

  5. Agenda • Cloud OT discussion

  6. Agenda • Unified Cloud offering for startup & academia

  7. Cloud Vendors are betting big on Startups Quality Control to reduce risk & ensure success Easy entry The new bar * In process, subject to change - making one unified cloud offering.

  8. A unified cloud offering will accelerate IBM’s platform adoption and leadership Academia Offering Startup Offering

  9. Unified Cloud Offering Business Case Summary - 2014 Competitive Landscape 4Q 2014 Investment • IDC predicts a consolidation of developers and apps around a small set of cloud platform winners by 2017 • Whoever captures the hearts and minds of developers over next 2 years will be the biggest winners in the industry for the next 2 decades • For startups and academia, free or discounted platform infrastructure, education, and networking are table stakes 4Q14 Investment Range High Low • 1) Infrastructure cost • Startup Offering $ 81K $ 121K • Academia Pilot $ 25K $ 31K $ 106K $ 152K 2) Opportunity (AWS only) $ 4.4M $ 8.8M High Low $1,403K $2,079K • Bluemix foregone revenue • Startup Offering $ 895K $1,444K • Academia Pilot $ 508K $ 635K Proposal (for free offering) • Implement unified IBM cloud offerings for start-ups and academia as part of IBM’s overarching GEP and Academic Initiatives; integrate BM and SLfor synergies • Competitive with market leaders • Drives platform registration and adoption • Create a signature experience • Startup Program 4Q14 Target: 1,050 members • Academia 4Q14 Pilot Target: 10 universities, 500 students • Catalyst members : 2012(~250), 2013(~1000), 2014(~1000) • Source: MD&I -- AWS annual revenue from Startups/Developers: $1.1B; assume 0.004% – 0.008% displacement

  10. Business Case Summary – 2015 2015 Total Startup Offering Investment 2015 Investment by Startup Offering 2015 Total Startup Offering Investment Bluemix Infrastructure $ 0.4M Program Infrastructure^$ 1.2M Total Investment $ 1.6M Target: 3,750 startups Bluemix Foregone Revenue $ 7.7M 2015 Value Startup Offering Investment Bluemix Infrastructure $ 0.1M Program Infrastructure^ $ 1.2M (Catalyst Est. Annual Program Budget is used as Comp) Total Value Offering Cost (est) $ 1.3M Foregone Revenue $ 4.6M Target: 250 startups Opportunity* -- AWS only$ 4.4M (est. range: $4.4-$8.8M*) 2015 Volume Startup Offering Investment Bluemix Infrastructure $ 0.3M Total Volume Offering Cost (est) $ 0.3M Foregone Revenue $ 3.1M Target: 3,500 startups • 2015 Startup Program Target: 3,750 members • Catalyst members : 2012(~250), 2013(~1000), 2014(~1000) • ^Catalyst Est. Annual Program Budget is used as Comp • *Source: MD&I -- AWS annual revenue from Startups/Developers: $1.1B; assume 0.004% – 0.008% displacement

  11. One Cloud Offer in 4Q will be essential part of signature experience Phase 1 – 2H14 Today Phase 2 – 1H15 • IBM Unified Cloud Offer • --Signature cloud experience • Cloud Program Gaps • --Bluemix (BM), SoftLayer (SL)  Enhanced Cloud Offerings --Target 4Q launch: Startup Program (1,200 startups); AI WW University Pilot (10 schools; 500 students) IBM Academic Initiative Program All Growth Initiatives Academic Offering Gap (BM, SL) e.g. BD&A, Mobile… Cloud Scholar SL + BM IBM GEP Startup Program Volume Startup Offering Gap (BM, SL) All Growth Initiatives Cloud (Volume/Value) e.g. BD&A, Mobile… Catalyst Accelerator (Value) Startup Offering SL + BM SL SL only

  12. Agenda • Digital.NYC

  13. Digital.NYC Launch • October 1 • Dumbo Heights, Brooklyn, October 1, 11:30 AM Eastern • Premiere Digital NYC site launched on IBM Bluemix. • Focus to reach 50K Developers • 15K new Bluemix registrations • 1M+ visits to Digital.NYC site • 1000 new start-up applicants • 10 follow-on events Featuring: News, Resources, Workspaces, Events

  14. Promotion of Digital.NYC – Advertising & Press • Awareness • Generate Awareness of IBM with the NYC entrepreneur, startup and digital community • Live Press Conference with the Mayor Bill de Blasio • Featuring live Q &A and Demonstrations • Op Ads, By-lines & Blogs: pending withForbes, NY Daily News, NY Times • Advertising in NYC • Bus & cab wrappers, • Street sign flags & banners.

  15. Featured Resource – Bluemix Registration Links to BM Registration

  16. IBM Resource and Solution Offering Page IBM Global Entrepreneur - URL will be for a digital.nyc IBM GEP page IBM Bluemix IBM SoftLayer Raising the game - The 2014 IBM Business Tech Trends Study Watson Analytics Beta IBM Big Data Hub IBM Mobile Enterprise IBM DevOps Solutions for startups IBM Services for SaaS marketing solutions IBM Social Business for startups IBM Security IBM Cloud MarketPlace IBM Academic Initiative IBM Developerworks 18

  17. Agenda • Marketplace BM onboarding process

  18. Changes to 3rd Party IBM Bluemix™ Process for Marketplace Concern Process time to get to a “go/no go” decision for partner submissions Resolution 1 • The go/no go screening by the Bluemix team has been removed with the new Bluemix strategy. (9/9/2014) The new process shifts the screening to the partners via new, simplified selection criteria. • The Bluemix team will become involved with partners during the Bluemix technical onboarding process Updates from the BM team on catalog gaps to 3rd party recruiters when help required to close gaps

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