Susan Mills Globalization Executive IBM Corporation. The Globalization Landscape Customer Inhibitors, Opportunities and Outlook. Vision: Excellence in the Total User Experience.
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The Globalization LandscapeCustomer Inhibitors, Opportunities and Outlook
Mission: To optimize business value and customer success through excellence in the total user experience as a result of continuous improvement in people, process, tools and technologies.
Globalization is a business imperative for IBM
Globalization requires focus and appropriate investment
Same value proposition for all customers worldwide
Globalization is the trend toward an integrated worldwide economy
Politics has created the opportunities....
Economics has provided the incentives...
Technology is providing the way!
eBay Germany http://www.ebay.de/
TD Canada Trust in Canada
Toyota US – in Chinese
Across languages, cultures, local business conventions
I have a GMS solution for you?
I can sell you a Unicode library
I have translation services? We support XLIFF
I would like to expand to China. What should I do?
I have TM that supports TMX
Machine translation is perfect for you
Lack of methodology and processes
IT organizations may be using the wrong development and delivery platforms
End to end globalization Assessment
Question for us
Can we guide our potential customers every step in the business process and identification of their globalization requirements and needs?
- which applications?
Understand & respond to customer needs
The G11N industry is here
Understanding the marketplace
Unicode consortium, LISA
Gather customer requirements
Building and educate the globalization community
Globalize your On Demand websitehttp://www.ibm.com/software/globalization
Support IGS on customer engagements
Support IBM Business Partners integrate G11N technologies to IBM solutions
Business Transformation and Change Management: define and implement a streamlined & integrated Localization Supply Chain across IBM
Analyze the end- to-end translation process (BCS)
Model appropriate on demand, modular, lightweight, translation services offerings (WBI)
Develop supporting tools and IT infrastructure (DITA driven)
Execute: align people and resources to build a stronger community of localization skills
Monitor: measure progress and success
Enterprise responsiveness is all about time to value and turn around time
Aligning people & resources in order to build a stronger global community of specialized localization skills
WebSphere Business Process Integration: model a set of rapid on demand, lightweight service offerings needed to develop global components
Translation Workflow Management System based on IBM’s framework of