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Chris pelekanou

Chris pelekanou. Changing the media landscape . “TV and direct mail have held share, while out of home has boosted revenues throughout”. Source: Warc / Ad Association 2014. Excluding online (not shown), Outdoor is the best performing medium.

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Chris pelekanou

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  1. Chris pelekanou Changing the media landscape

  2. “TV and direct mail have held share, while out of home has boosted revenues throughout” Source: Warc / Ad Association 2014

  3. Excluding online (not shown), Outdoor is the best performing medium Performance of main display media (excl internet) indexed on 2002 Source: Warc

  4. 2013 only internet, TV and OOH were up – are these the media survivors?

  5. The day is dominated by exposure to OOH OOH dominates until TV takes over at 18:00 Audience (000s) Time of day (Mon-Fri) Source: TouchPoints (Base: All adults)/Clear Channel

  6. At 18 hours a week outdoor occupies 28% of media contact time

  7. Outdoor excels at brand building Source: Binet & Field 2013

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