Team apathy
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Team Apathy. Paul O’Neill Kevin Murray Brett Holmes. Brainstorming. Musical Shoes Unique Collaboration Video Game Break-up Simulator Social World of Warcraft Voltron Bulletin Board The Unicycle Built for Two Giant Pop-up Book Social Drawing Giant Umbrella

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Team Apathy

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Team apathy

Team Apathy

Paul O’Neill

Kevin Murray

Brett Holmes



  • Musical Shoes

  • Unique Collaboration Video Game

  • Break-up Simulator

  • Social World of Warcraft

  • Voltron

  • Bulletin Board

  • The Unicycle Built for Two

  • Giant Pop-up Book

  • Social Drawing

  • Giant Umbrella

  • Roman Bath-house (restroom)

  • Bumper Car Air Hockey

  • Name tags for Campus

  • Cell phone number as license plate

  • Social Music

  • Populist TV

  • Internet Orchestra/Jam Session

  • Social Coding

  • Team Monopoly

  • Inventing/Design Workshop

  • White Board Walled Classroom

  • Social Restaurant

  • ISEEYOU Websites

  • Meeting People via Texts and Interests

  • iPod/mp3 player social scheduler

Narrowing it down

Narrowing It Down

  • Reinvented Co-op Video Game

    • Chosen because of group’s collective interest in games

    • Unsatisfied with current state of collaboration in gaming

      • Wanted to place users in unique, niche player rolls to force collaboration to occur in new ways.

  • Social Bulletin Board

    • Chosen because of interesting opportunities for visual social collaboration

    • Marker-less white boards in public places allowing people to scribble messages as they pass or do more intricate drawings which encourages others to contribute/respond.

Narrowing it down1

Narrowing It Down

  • Musical Shoes

    • Chosen because of the unique blending of music and dancing.

    • Shoes with sensors and speakers that created music as you walk

      • Idea of people using choreographed dance as a medium for music creation.

  • iPod Scheduler

    • Chose because of interest in finding groups for racquetball.

      • iPod Application that would provide a “Looking for Group” functionality for activities such as racquetball, walking, shopping, etc.

Narrowing it down2

Narrowing It Down

  • Populist TV

    • Chosen because of popularity of “roulette” style online chat programs.

    • A group of random Individuals watch/chat about TV programs streamed over the internet

      • Introduces a social element to an activity that is often considered very anti-social.

Product chosen

Product Chosen

  • Musical Shoes

    • Interest in creating and testing a physical prototype

    • Great design opportunities on tangible product rather than some piece of software.

    • Redefines performative elements of music production.

Product analysis

Product Analysis

  • Combination of two existing products.

    • Midi Controller

      • Electronic music input device

      • Can have collaborative uses

        • Use is sometimes restricted to emulating classical instruments

    • Shoes

      • Not usually seen as a tool to facilitate performance (excluding tap-dancing)

      • Ubiquitous usage, yet often low focus on product after purchase.

Research methods

Research Methods

  • Focus Group

    • Create a collaborate environment to emulate the collaborative we hoped to nurture in this product.

    • Encourages Groupthink

  • Interview

    • Exact opposite as focus group; Get real thoughts of individuals pertaining to whole product and it’s design features

  • Working Prototype

    • Actually let users test and give feedback on the concept.

Research results

Research Results

  • Focus Group

    • Feedback helped develop a context in which such a product would be used and some minor tweaks to function.

  • Interview

    • Strong feedback suggesting a strong interest in club culture

  • Working Prototype

    • By far the most useful feedback

      • Helped refine features of final product.

      • Users and audience felt that the product could not be truly expressed as an abstract.

        • After seeing it in action people were more sold on the idea.

Final product

Final Product

Final product1

Final Product

Adjustable Sensor:

Front or back of Shoe

Adjustable Strap

Tread on slip cover

Design features

Design Features

  • Adjustable Strap for “one size fits most.” Could be sold in small, medium and large varieties.

    • By-product of the prototype. Ended up replacing shoe idea.

  • Adjustable Sensor

    • Front or back of Shoe, for the comfort and style of the user.

      • Front or back depending on how the user casually stands on their feet.

      • Another by-product of the prototype. Had two sensors, but one kept breaking.

      • Possibility for multiple sensors that could be adjusted for customizability.

Design features1

Design Features

  • Tread on the bottom of the cover

    • to protect sensors from breaking and people from slipping.

      • Another by-product of the physical prototype. Free hanging parts from harness broke during use.

  • Include Feedback system

    • Feedback (such as sound, light or vibration)

      • Lets people know that it’s working



  • The primary context for this product is at an electronic music venue

    • Main feature of event

    • DJ mixing in people (Tracks)

    • Encourage people to be part of the event and show off their skills.

      • People in a receptive and exploratory state of mind

        • environment/drugs/alcohol

  • Other possible contexts

    • Street performers and any other sort of musical performance.

    • Social Experiments

    • For use with children

      • Low levels on inhibition

Go team apathy


…or not.

I don’t really care.

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