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Thank You for your sponsorship. Tippecanoe & Marketing Too Learning From Politics That Can Turbo Charge Your Brand and Bottom line. Steve Cone Chief Marketing Officer EPSILON. Are Slogans Really Important or is Steve Just Shamelessly Selling His New Book….

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Tippecanoe & Marketing Too

Learning From Politics That Can Turbo Charge Your Brand and Bottom line.

Steve Cone

Chief Marketing Officer

EPSILON





A Company Can Be Successful Without A Powerful Tagline…. Election.It’s Just A LOT Harder. A LOT.


4 Election.Major Challenges


ONE Election.

Pick A BIG Number…..No Bigger


40 Billion Election.


6/60 Election.


TWO Election.

Media Grazing2007

Source: American Demographics



Average Daily Time Election.

TV 6.0 hours

Radio 2.6 hours

Internet .29 mins

Newspaper .08 mins

Movies .02 mins


Three Election.

23/63


Four Election.

HKM


How Can We Really Set Ourselves Apart*…. Election.

* And blow away the competition!


Human Nature Election.


– Human Nature – Election.

ME ME ME ME ME ME ME ME MINE ME ME ME OURS ME ME ME & Bobby McGee ME ME OURS ME ME MINE ME ME MEE


Think, Like You Election.are Running a Political Campaign…


Five Campaign Essentials Election.

  • Engaging Personality

  • A Powerline

  • Visual/Sound Excitement

  • Real News

  • Reason To Take Action


Most Powerful Device Ever Invented Election.To Build Brand Awareness



Slogans Election.

Best

Remembered


1840: Election.

Harrison vs Van Buren


Tippecanoe Election.&Tyler Too


E.C. Booze Election.


1844: Election.

Polkvs

Clay


54 40 Election.orFight


The Three Election.DumbestSlogans


Who Election.isJamesPolk?


For President of the Election.People


The Election.Experienced Candidate


The Election.Nastiest


Blaine, Blaine, Election.James G. Blaine.The Continental LiarFrom The State ofMaine


Ma, Ma Where’s Election.My Pa?


OOPs Election.



Cox Election.&Cocktails


In Your Election.Heart You Know He’s Right



Personality Election.





Since Election. Reagan…


Blah Election. Blah Blah Blah Blah Blah


So, Have Election.A Personality and Attitude


Coke Election.HadIt…




Fresh Direct: Election.

Our Food is Fresh.

Our Customers are Spoiled


Don’t Election.SpoilYour Marketing Program


Limping On With Life… Election.

Coke The Coke Side of Life

Volvo Volvo for Life

Four Seasons When Life Feels Perfect

AXA Be Life Confident

Amex My Life. My Card

Visa Life Takes Visa

American Eagle Live Your Life

Cabot Vineyards Elevating Life

Utah Life Elevated

Ohio Love Your Life

Iowa Life / Changing


Four Election.To Do’s


ONE Election.

Create A Powerline


Guidelines Election.

  • You Are Different. Say So.

  • Have Real Attitude

  • Be Everywhere Or You're Nowhere

  • Yes, It's An Art


Two Election.

Be or Hire A Spokesperson


Three Election.

Never Ever Change A Great Line



Four Election.

Does Anyone Really Like ToSQUINT?


Political Election.Slogans Are LARGEand your’s aren’t


Be The Election.Winning Candidate Who Customers “Elect” Every Day in Every Way


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