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Thank You for your sponsorship. Tippecanoe & Marketing Too Learning From Politics That Can Turbo Charge Your Brand and Bottom line. Steve Cone Chief Marketing Officer EPSILON. Are Slogans Really Important or is Steve Just Shamelessly Selling His New Book….

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Presentation Transcript
slide2
Tippecanoe & Marketing Too

Learning From Politics That Can Turbo Charge Your Brand and Bottom line.

Steve Cone

Chief Marketing Officer

EPSILON

slide7

A Company Can Be Successful Without A Powerful Tagline….It’s Just A LOT Harder. A LOT.

slide9

ONE

Pick A BIG Number…..No Bigger

slide12

TWO

Media Grazing2007

Source: American Demographics

slide15

Average Daily Time

TV 6.0 hours

Radio 2.6 hours

Internet .29 mins

Newspaper .08 mins

Movies .02 mins

slide16

Three

23/63

slide20

Four

HKM

slide25

How Can We Really Set Ourselves Apart*….

* And blow away the competition!

slide27

– Human Nature –

ME ME ME ME ME ME ME ME MINE ME ME ME OURS ME ME ME & Bobby McGee ME ME OURS ME ME MINE ME ME MEE

slide29

Five Campaign Essentials

  • Engaging Personality
  • A Powerline
  • Visual/Sound Excitement
  • Real News
  • Reason To Take Action
slide33
Slogans

Best

Remembered

slide34

1840:

Harrison vs Van Buren

slide38

1844:

Polkvs

Clay

slide72

Fresh Direct:

Our Food is Fresh.

Our Customers are Spoiled

slide75

Limping On With Life…

Coke The Coke Side of Life

Volvo Volvo for Life

Four Seasons When Life Feels Perfect

AXA Be Life Confident

Amex My Life. My Card

Visa Life Takes Visa

American Eagle Live Your Life

Cabot Vineyards Elevating Life

Utah Life Elevated

Ohio Love Your Life

Iowa Life / Changing

slide77

ONE

Create A Powerline

slide78

Guidelines

  • You Are Different. Say So.
  • Have Real Attitude
  • Be Everywhere Or You\'re Nowhere
  • Yes, It\'s An Art
slide79

Two

Be or Hire A Spokesperson

slide81

Three

Never Ever Change A Great Line

slide82

We Bring Good Things to Life

  • Come to Marlboro Country
  • Don’t Leave Home Without It
  • The Citi Never Sleeps
slide83

Four

Does Anyone Really Like ToSQUINT?

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