“Taste of Soul”- Foods Innovation Kitchen. Slow Money Wisconsin Presentation By Pastor Walter Harvey Parklawn Assembly Of God Church. Business Overview and Strategy.
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Slow Money Wisconsin Presentation
Pastor Walter Harvey
Parklawn Assembly Of God Church
“ Taste of Soul” Foods Innovation Kitchen located at Parklawn Assembly of God Church in Milwaukee, Wisconsin is a for profit innovation kitchen that will develop compliant recipes and manufacture pilot-scale volumes for start-up food enterprises. The enterprise will create job opportunities for inner city residents by employing a trained staff.
These products are organic, pesticide free, locally sourced, canned fresh, and maintain a small carbon footprint
Milwaukee’s Current Fortunes
The booby prize went to the Milwaukee metro area (out of 52 metro areas).
The former beer-brewing capital ranks in the bottom
eight—or worse—in self-employment among all
three major minority groups:
Brett Nelson, Contributor
One big problem: fewer customers. The city has shed residents in each of the last six censuses. Another: “Milwaukee has had among the worst job-creation records of any big city in the U.S. for over a decade,” says Mark Levine, executive director of the Center for Economic Development at the University of Wisconsin-Milwaukee.
Bottom 6 cities
47. Detroit-Warren-Livonia, MI
48. San Diego-Carlsbad-San Marcos, CA
49. Minneapolis-St. Paul-Bloomington, MS-WI
50. Chicago-Naperville, Joliet-IL-IN-WI
51. Cleveland-Elyria-Mentor, OH
52. Milwaukee-Waukesha-West Allis, WI
The Slow Food Movement
The Farm-to-Table Movement
Food Entrepreneurs looking to outsource the preparation, packaging and labeling of private recipes
Create wealth by creating food entrepreneurs
Sources: Census Bureau, Bureau of Labor Statistics, IMPLAN and UW-Extension
The “Taste of Soul” Foods Innovation Kitchen plans to manufacture shelf stable food products for entrepreneurs who will sell on their own and through our own established accounts sell on behalf of he entrepreneurs whose products we produce.
Phase 1 – Consumer Sales
Phase 2 – Private Labeling
Phase 3 – Grocery Stores
Phase 4 – Restaurants
Existing 2400 S Q FT kitchen
facility complete with a
dishwasher, 2 stoves
2 refrigerators, 2 freezers, and
1 microwave oven in addition to
a to an on-site Parklawn Café to
test marketing products
Urban Economic Development Association (UEDA)
Larger Food Manufacturers
Landa Carson, Dr. Andrew Williams, Benjamin Engel, and Pastor Walter Harvey
Steven DeVougas – Attorney
Edward Bryant – Banker
Sunnela Jones-Ash – Accountant
Dr. Keenan Grenell - Consultant
Developed a business plan complete with financials
Identified potential funders/investors
Made second round (8 firms) of the Slow Money Competition