YOU HAVE TO STAY AWAKE TO MAKE DREAMS COME TRUE.
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YOU HAVE TO STAY AWAKE TO MAKE DREAMS COME TRUE. somi. BUDAPESTI GAZDASÁGI FŐISKOLA INTERNATIONAL MARKETING LECTURE- 5 In English 30th March 2012 – FRIDAY 0940hr –1110hr (E.F. 13-15) Miklós (Nicholas) SOÓS 0630 265 9638 [email protected] somi.

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You have to stay awake to make dreams come true

YOU HAVE TO STAY AWAKE TO MAKE DREAMS COME TRUE.

somi


You have to stay awake to make dreams come true

BUDAPESTI GAZDASÁGI FŐISKOLA

INTERNATIONAL MARKETING

LECTURE- 5

In English

30th March 2012 – FRIDAY

0940hr –1110hr (E.F. 13-15)

Miklós(Nicholas)SOÓS

0630 265 9638

[email protected]

somi


You have to stay awake to make dreams come true

LECTURE DATES - TIMES - LOCATION RE: Miklós (Nicholas) SOÓS

  • FEB. 17.0940-1110 [E.F.13-15]

  • FEB. 24.0940-1110 [E.F.13-15]

  • MARCH 2.0940-1110 [E.F.13-15]

  • MARCH 9.0940-1110 [E.F.13-15]

  • MARCH 16. VACATION

  • MARCH 23.VACATION

  • 5. MARCH 30. 0940-1110 [E.F.13-15] – re. feb.10

  • 6. APR. 6. 0940-1110 [E.F.13-15]

  • 7. APR. 13. 0940-1110 [E.F.13-15]

  • 8. APR. 20. 0940-1110 [E.F.13-15]

  • 8. APR. 27. 0940-1110 [E.F.13-15]

  • 9. MAY 4. 0940-1110 [E.F.13-15]

  • 10. MAY 11. 0940-1110 [E.F.13-15]

somi


You have to stay awake to make dreams come true

CLASS ATTENDANCE

somi


You have to stay awake to make dreams come true

Please ensure that you personally sign the attendance sheet every time you attend a lecture.

somi


You have to stay awake to make dreams come true

The visual contents of lectures will be available internally on the following site:

K:\Hallgatok\ANGOL\Soós tanár úr

(available internally only)

somi


You have to stay awake to make dreams come true

SOURCES, REFERENCES – SUGGESTED READINGS

The course is NOT based on any specific textbook. The following are recommended.

International Marketing, Cateora, P. & Graham, J. (2005) 12th edition, McGraw-Hill

Global Marketing, Hollensen, S. (2004) 3rd edition, Prentice Hall

International Marketing Strategy, Doole, I. & Lowe, R (2004) 4th edition Thomson

International Marketing and Export Management, Albaum G, Prentice Hall London

Principles of Marketing, Kotler P et. Al, 2nd European edition, Prentice Hall E. 2003

Principles of Marketing,Jobber D, McGraw-Hill

Principles of Marketing, Brassington F, Financial Times Prentice Hall, 2000

Marketing on the Internet: Principles of online marketing, Strauss J & Raymond F, Prentice Hall,1999

Internet sites:

www.pmcinc.org/

www.tradeport.org

www.FAS.USDA.gov

somi


You have to stay awake to make dreams come true

ASSESSMENT METHOD

End of year written examination 60%

Two (2) ‘mini’ exams of 20 min. duration during unannounced lectures40%

somi

somi


You have to stay awake to make dreams come true

Where we finished last week.

somi


You have to stay awake to make dreams come true

Social/cultural

Language, religion, values, social organisation, material culture

Legal

Local domestic laws International law Home domestic laws

ECONOMIC

Developed economy Emerging economy Less developed econ Currency movements

S

L

E

Ecology

rainfall, temperature, seasons

Environmentalinfluences on international marketing

T

P

Technological

Satelite communctn Internet WWW The electronic superhighway

Political

Operational restrictions Discriminatory restrictions Physical actions

DOOLE & LOWE

somi

10-22


You have to stay awake to make dreams come true

CONSIDERATION (examples) OF SOME SOCIAL/CULTURAL ASPECTS

Population:2010 – 6.9 billion 2015 – 7.9 billion

Problems associated with growth

raw materials

energy

environmental

quality of life

76% of world underdeveloped - +2% annual increase

Regulation– autocratic tendencies!

Education – e.g in USA whilst 36% with higher degree about 15% illiterate

Demography: - e.g. in USA currently 50% households = couples --- this is rapidly declining …. Ramifications?????

somi

11-22


You have to stay awake to make dreams come true

Social/cultural

Language, religion, values, social organisation, material culture

Legal

Local domestic laws International law Home domestic laws

ECONOMIC

Developed economy Emerging economy Less developed econ Currency movements

S

L

E

Ecology

rainfall, temperature, seasons

Environmentalinfluences on international marketing

T

P

Technological

Satelite communctn Internet WWW The electronic superhighway

Political

Operational restrictions Discriminatory restrictions Physical actions

DOOLE & LOWE

somi

12-22


You have to stay awake to make dreams come true

Legal

Local domestic laws, International law, Home domestic laws, property rights, marketing laws

CONSIDERATION (EXAMPLES) OF SOME LEGAL ASPECTS

EU directives

product responsibility

safety legislation

advertising

packaging

a web of direct legal requirements

Local domestic laws

domestic law

international laws

Contracts

Trademarks

patents

somi

13-22


You have to stay awake to make dreams come true

Social/cultural

Language, religion, values, social organisation, material culture

Legal

Local domestic laws International law Home domestic laws

ECONOMIC

Developed economy Emerging economy Less developed econ Currency movements

S

L

E

Ecology

rainfall, temperature, seasons

Environmentalinfluences on international marketing

T

P

Technological

Satelite communctn Internet WWW The electronic superhighway

Political

Operational restrictions Discriminatory restrictions Physical actions

DOOLE & LOWE

somi

14-22


You have to stay awake to make dreams come true

Economic

Developed economy, Emerging economy, Less developed econ, Currency movements, inflation, protectionism, technology, GDP

CONSIDERATION (examples) OF SOME ECONOMIC ASPECTS

Macro economy

GDP

inflation

consumer income

foreign exchange

Unemployment

gross

net

discretional

  • 75% of the world population poor

  • NAFTA(Nrth Amer.Free Trade Agreemnt) + EU + Japan world trade 80%

  • Emerging economies- China, India, Mexico, Eastern-European countries

  • privatisation, reforms, high economic growth

  • high inflation

  • high lvel of international debts

somi

15-22


You have to stay awake to make dreams come true

Social/cultural

Language, religion, values, social organisation, material culture

Legal

Local domestic laws International law Home domestic laws

ECONOMIC

Developed economy Emerging economy Less developed econ Currency movements

S

L

E

Ecology

rainfall, temperature, seasons

Environmentalinfluences on international marketing

T

P

Technological

Satelite communctn Internet WWW The electronic superhighway

Political

Operational restrictions Discriminatory restrictions Physical actions

DOOLE & LOWE

somi

16-22


Political

Political

Parties, nationalism, democracy, Opertn. Restrictions, Discrm. restrictions, stability,

POLITICAL

● operational restrictions (exchange control, product requirements etc.)

● discriminatory restrictions (foreign firms, taxes, tariffs)

● physical actions (nationalisation, Wars, terror, corruption, human rights, attitudes etc.

BUSINESS

GOVERNMENT

S T A B I L I T Y

REGULATIONS

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17-22


You have to stay awake to make dreams come true

Social/cultural

Language, religion, values, social organisation, material culture

Legal

Local domestic laws International law Home domestic laws

ECONOMIC

Developed economy Emerging economy Less developed econ Currency movements

S

L

E

Ecology

rainfall, temperature, seasons

Environmentalinfluences on international marketing

T

P

Technological

Satelite communctn Internet WWW The electronic superhighway

Political

Operational restrictions Discriminatory restrictions Physical actions

DOOLE & LOWE

somi

18-22


Technological

Technological

Satelite communctn Internet WWW The electronic superhighway

TECHNOLOGICAL

ECONOMIC GROWTH

INNOVATION

high cost

RESULTING DIFFERENCES

BUT WW

internet

email

scanner

instant communication, long distance working

Direct access to: PC= 7% internet= 4%

satellite

SIGNIFICANT CHANGES

ISDN

mobile

cable

Products, services

INCREASE OPPRTUNITIES

manufacturing processes; robots, vehicles.etc..

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19-22


You have to stay awake to make dreams come true

SOME RELEVANT STATISTICS

ON AVARAGE OUT OF 1000 PEOPLE

320 European, American, Australian, Arab

576 Asian

104African

162 Chinese

81 English

1/3 Christian

68 Hindi

80% believers

50% = 7 languages

65 Spanish

1/6 Moslem

52 Russian

1/4 Hindu, Buddhist

37 Arabic

35 Bengali

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20-22


You have to stay awake to make dreams come true

SOME RELEVANT STATISTICS INCOME

ON AVARAGE OUT OF 1000 PEOPLE

USD 21 Daily per capita average income

406 low income (USD5/day)

149 high income (USD78/day)

445 middle income (USD16/day)

10 richest earning = 570 poor earning

227 live on less than USD1/ day

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21-22


You have to stay awake to make dreams come true

LIFE IS A SERIES OF MOMENTS. TO LIVE EACH ONE IS TO SUCCEED. CORTINA KENT

somi


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