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YOU HAVE TO STAY AWAKE TO MAKE DREAMS COME TRUE. somi. BUDAPESTI GAZDASÁGI FŐISKOLA INTERNATIONAL MARKETING LECTURE- 5 In English 30th March 2012 – FRIDAY 0940hr –1110hr (E.F. 13-15) Miklós (Nicholas) SOÓS 0630 265 9638 [email protected] somi.

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BUDAPESTI GAZDASÁGI FŐISKOLA

INTERNATIONAL MARKETING

LECTURE- 5

In English

30th March 2012 – FRIDAY

0940hr –1110hr (E.F. 13-15)

Miklós(Nicholas)SOÓS

0630 265 9638

[email protected]

somi


LECTURE DATES - TIMES - LOCATION RE: Miklós (Nicholas) SOÓS

  • FEB. 17. 0940-1110 [E.F.13-15]

  • FEB. 24. 0940-1110 [E.F.13-15]

  • MARCH 2. 0940-1110 [E.F.13-15]

  • MARCH 9. 0940-1110 [E.F.13-15]

  • MARCH 16. VACATION

  • MARCH 23. VACATION

  • 5. MARCH 30. 0940-1110 [E.F.13-15] – re. feb.10

  • 6. APR. 6. 0940-1110 [E.F.13-15]

  • 7. APR. 13. 0940-1110 [E.F.13-15]

  • 8. APR. 20. 0940-1110 [E.F.13-15]

  • 8. APR. 27. 0940-1110 [E.F.13-15]

  • 9. MAY 4. 0940-1110 [E.F.13-15]

  • 10. MAY 11. 0940-1110 [E.F.13-15]

somi




The visual contents of lectures will be available internally on the following site:

K:\Hallgatok\ANGOL\Soós tanár úr

(available internally only)

somi


SOURCES, REFERENCES – SUGGESTED READINGS on the following site:

The course is NOT based on any specific textbook. The following are recommended.

International Marketing, Cateora, P. & Graham, J. (2005) 12th edition, McGraw-Hill

Global Marketing, Hollensen, S. (2004) 3rd edition, Prentice Hall

International Marketing Strategy, Doole, I. & Lowe, R (2004) 4th edition Thomson

International Marketing and Export Management, Albaum G, Prentice Hall London

Principles of Marketing, Kotler P et. Al, 2nd European edition, Prentice Hall E. 2003

Principles of Marketing,Jobber D, McGraw-Hill

Principles of Marketing, Brassington F, Financial Times Prentice Hall, 2000

Marketing on the Internet: Principles of online marketing, Strauss J & Raymond F, Prentice Hall,1999

Internet sites:

www.pmcinc.org/

www.tradeport.org

www.FAS.USDA.gov

somi


ASSESSMENT METHOD on the following site:

End of year written examination 60%

Two (2) ‘mini’ exams of 20 min. duration during unannounced lectures40%

somi

somi


Where we finished last week. on the following site:

somi


Social/cultural on the following site:

Language, religion, values, social organisation, material culture

Legal

Local domestic laws International law Home domestic laws

ECONOMIC

Developed economy Emerging economy Less developed econ Currency movements

S

L

E

Ecology

rainfall, temperature, seasons

Environmentalinfluences on international marketing

T

P

Technological

Satelite communctn Internet WWW The electronic superhighway

Political

Operational restrictions Discriminatory restrictions Physical actions

DOOLE & LOWE

somi

10-22


CONSIDERATION ( on the following site:examples) OF SOME SOCIAL/CULTURAL ASPECTS

Population: 2010 – 6.9 billion 2015 – 7.9 billion

Problems associated with growth

raw materials

energy

environmental

quality of life

76% of world underdeveloped - +2% annual increase

Regulation– autocratic tendencies!

Education – e.g in USA whilst 36% with higher degree about 15% illiterate

Demography: - e.g. in USA currently 50% households = couples --- this is rapidly declining …. Ramifications?????

somi

11-22


Social/cultural on the following site:

Language, religion, values, social organisation, material culture

Legal

Local domestic laws International law Home domestic laws

ECONOMIC

Developed economy Emerging economy Less developed econ Currency movements

S

L

E

Ecology

rainfall, temperature, seasons

Environmentalinfluences on international marketing

T

P

Technological

Satelite communctn Internet WWW The electronic superhighway

Political

Operational restrictions Discriminatory restrictions Physical actions

DOOLE & LOWE

somi

12-22


Legal on the following site:

Local domestic laws, International law, Home domestic laws, property rights, marketing laws

CONSIDERATION (EXAMPLES) OF SOME LEGAL ASPECTS

EU directives

product responsibility

safety legislation

advertising

packaging

a web of direct legal requirements

Local domestic laws

domestic law

international laws

Contracts

Trademarks

patents

somi

13-22


Social/cultural on the following site:

Language, religion, values, social organisation, material culture

Legal

Local domestic laws International law Home domestic laws

ECONOMIC

Developed economy Emerging economy Less developed econ Currency movements

S

L

E

Ecology

rainfall, temperature, seasons

Environmentalinfluences on international marketing

T

P

Technological

Satelite communctn Internet WWW The electronic superhighway

Political

Operational restrictions Discriminatory restrictions Physical actions

DOOLE & LOWE

somi

14-22


Economic on the following site:

Developed economy, Emerging economy, Less developed econ, Currency movements, inflation, protectionism, technology, GDP

CONSIDERATION (examples) OF SOME ECONOMIC ASPECTS

Macro economy

GDP

inflation

consumer income

foreign exchange

Unemployment

gross

net

discretional

  • 75% of the world population poor

  • NAFTA(Nrth Amer.Free Trade Agreemnt) + EU + Japan world trade 80%

  • Emerging economies- China, India, Mexico, Eastern-European countries

  • privatisation, reforms, high economic growth

  • high inflation

  • high lvel of international debts

somi

15-22


Social/cultural on the following site:

Language, religion, values, social organisation, material culture

Legal

Local domestic laws International law Home domestic laws

ECONOMIC

Developed economy Emerging economy Less developed econ Currency movements

S

L

E

Ecology

rainfall, temperature, seasons

Environmentalinfluences on international marketing

T

P

Technological

Satelite communctn Internet WWW The electronic superhighway

Political

Operational restrictions Discriminatory restrictions Physical actions

DOOLE & LOWE

somi

16-22


Political

Political on the following site:

Parties, nationalism, democracy, Opertn. Restrictions, Discrm. restrictions, stability,

POLITICAL

● operational restrictions (exchange control, product requirements etc.)

● discriminatory restrictions (foreign firms, taxes, tariffs)

● physical actions (nationalisation, Wars, terror, corruption, human rights, attitudes etc.

BUSINESS

GOVERNMENT

S T A B I L I T Y

REGULATIONS

somi

17-22


Social/cultural on the following site:

Language, religion, values, social organisation, material culture

Legal

Local domestic laws International law Home domestic laws

ECONOMIC

Developed economy Emerging economy Less developed econ Currency movements

S

L

E

Ecology

rainfall, temperature, seasons

Environmentalinfluences on international marketing

T

P

Technological

Satelite communctn Internet WWW The electronic superhighway

Political

Operational restrictions Discriminatory restrictions Physical actions

DOOLE & LOWE

somi

18-22


Technological

Technological on the following site:

Satelite communctn Internet WWW The electronic superhighway

TECHNOLOGICAL

ECONOMIC GROWTH

INNOVATION

high cost

RESULTING DIFFERENCES

BUT WW

internet

email

scanner

instant communication, long distance working

Direct access to: PC= 7% internet= 4%

satellite

SIGNIFICANT CHANGES

ISDN

mobile

cable

Products, services

INCREASE OPPRTUNITIES

manufacturing processes; robots, vehicles.etc..

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19-22


SOME RELEVANT STATISTICS on the following site:

ON AVARAGE OUT OF 1000 PEOPLE

320 European, American, Australian, Arab

576 Asian

104African

162 Chinese

81 English

1/3 Christian

68 Hindi

80% believers

50% = 7 languages

65 Spanish

1/6 Moslem

52 Russian

1/4 Hindu, Buddhist

37 Arabic

35 Bengali

somi

20-22


SOME RELEVANT STATISTICS INCOME on the following site:

ON AVARAGE OUT OF 1000 PEOPLE

USD 21 Daily per capita average income

406 low income (USD5/day)

149 high income (USD78/day)

445 middle income (USD16/day)

10 richest earning = 570 poor earning

227 live on less than USD1/ day

somi

21-22



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