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The Hispanic Market Weekly Difference

The Hispanic Market Weekly Difference. Insight. Impact. Integrity. Our mission. Our mission is to be the authority of all news related to Hispanic Marketing by educating and informing the Hispanic marketer, newcomer or seasoned professional on the power the U.S. Latino marketplace.

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The Hispanic Market Weekly Difference

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  1. The Hispanic Market Weekly Difference Insight. Impact. Integrity

  2. Our mission • Our mission is to be the authority of all news related to Hispanic Marketing by educating and informing the Hispanic marketer, newcomer or seasoned professional on the power the U.S. Latino marketplace. • Through HMW, they can stay ahead of the game and keep their finger on pulse of the latest trends and strategies to connect with Hispanics. Your Trusted Source for everything in Hispanic Marketing since 1997

  3. HMW – A complete messaging environment Monday Morning Newsletter Friday Preview Full-service Website E-Blast Phone & Tablet Daily Newsbrief Your Trusted Source for everything in Hispanic Marketing since 1997

  4. Put your message in front of… Service Industries: 18% • 10,000+ Decision Makers • Premium readers: people who actually pay for our content • Absolutely identified: we know our subscribers not only by name, but also by company, city, category and title. Corporate 34% Ad Agencies 26% Media 22% 32% of our subscribers are C-suite executives ; 91% are principals, vice presidents, directors or managers: the people who make purchasing decisions. Your Trusted Source for everything in Hispanic Marketing since 1997

  5. … who are also really engaged! "Three things I need first thing Monday morning: coffee, our corporate financial report, and HMW, the best recipe to start the week.“ Manny Machado, CEO, MGS Comm “I enjoy reading the weekly newsletter every Monday. I think HMW is the best of all Hispanic marketing media out there.” Patty Marrero SVP, Client Partnership Development at Telemundo Esther Novak, Founder & CEO of Vanguard: “Four things: 1. The wide range of information that is available 2. Thoughtful reporting 3. The availability of just reading headlines with the option to click into more specific information if interested and time permits. 4. The analysis and wrap-ups offered after events, like the upfronts” “Timely Monday morning delivery… key to start my week” Isabella Sanchez, Zubi Advertising Your Trusted Source for everything in Hispanic Marketing since 1997

  6. What our readers say about us(1) • Eight out of 10 respondents affirmed that HMW provides “the valuable content they need”. • What they like best of HMW? • Heritage  which puts events and analysis into perspective • Longevity in the marketplace • Journalistic perspective • Eight of 10 respondents indicated that they received critical industry information from HMW on a timely basis. (1) Internal readership survey 2011 Your Trusted Source for everything in Hispanic Marketing since 1997

  7. Our readers’ lifestyle • Because our readers are leaders and “C Suite” executives in a highly competitive industry… • They entertain more in expensive restaurants • Travel more than most • Stay in hotels more nights than most • Rent cars in their destinations • Dress better • Replace their computers more often • …and love their gadgets • In short, the kind of person who is one of your heaviest users Your Trusted Source for everything in Hispanic Marketing since 1997

  8. Advertising in Hispanic market weekly Your Trusted Source for everything in Hispanic Marketing since 1997

  9. Join great companies! Whether seeking to influence industry leaders and decision-makers, increase interest in their events our easing the way for their reps… our advertising partners have found that HMW is the best platform. Join us! Your Trusted Source for everything in Hispanic Marketing since 1997

  10. Editorial Calendar October 21 - The Digital Connection: Online + Social + Mobile Latinos over-index on all internet use and they are the most engaged group in a variety of online activities. Online, mobile and social media are commanding increased attention from agencies, clients, media companies and especially Hispanic consumers. What are advertisers doing to reach Latinos at every digital touchpoint available? How are media companies integrating digital technology without affecting traditional outlets? October 28 - Pharmaceutical Industry Pharmaceutical companies have long marketed their over-the-counter products to Hispanics. But where are the prescription drugs? While many pharmaceutical giants have been targeting non-Latino consumers for nearly a decade, outreach aimed at Hispanics remains minimal or even non-existent… is the long anticipated “significant growth” on the horizon? November 11 - Marketing to Kids, Teens and Tweens Hispanics account for 23 percent of children under the age of 18 in the U.S. and the number of Latino births surpassed the number of immigrants arriving stateside. From hip fashion to hip-hop, Hispanic teens are reshaping the entire nation when it comes to fads and trends. We review what clients, agencies and media are doing to target this growing audience. November 25 - Newspapers + Magazines How are Spanish language publications doing in today's economy? While newspapers continue to struggle, some Spanish-language properties are finding growth opportunities. How are Latino-focused finding success; why do some fail? How are bilingual or English-language magazines targeting Latinos doing in terms of ads and circulation? December 2 - Arriba/Abajo Recap We review the top executive moves throughout the industry. A resource our readers keep going back to throughout the year. December 16 -Year-In-Review A look back at the top stories and trends that made news during 2013. How has the market grown and have marketers evolved in their outreach to Hispanics? While some clients increased their Latino dollars others held back… and some haven’t even started targeting U.S. Latinos. Your Trusted Source for everything in Hispanic Marketing since 1997

  11. Website – our core communication platform Our website is where our readers look for the latest news, analysis, interviews, research and other tools Your Trusted Source for everything in Hispanic Marketing since 1997

  12. Online Schedule Optimization (OSO): Hispanic Market Weekly’s new resource to let your company reach, leverage and engage our exclusive readership Step 1 – We run your advertising on an ROS basis in our site for four weeks and performance is evaluated by CTR or other metrics. Step 2 – On the second cycle, the top- performing 1/3 of the units are then moved to the top-performing cells, the bottom 1/3 of the units are discarded and your new creative is then run on our site, to be evaluated again. • This is done personally by our HMW staff • Reports are issued after the end of each period so you are always kept in the loop • We will provide an analysis of the creative units that performed the best for you

  13. Website We offer a complete selection of IAB-compliant display units to fit your communication needs. Our marketing staff will be happy to assist you in developing customized plans to achieve your goals Your Trusted Source for everything in Hispanic Marketing since 1997

  14. Newsletter PDF Our flagship publication, sent every Monday morning before 9:00 am containing all the news, analysis, research and other information which will impact our reader’s work week Your Trusted Source for everything in Hispanic Marketing since 1997

  15. Newsletter email The indispensable Hispanic Marketing business tool. Sent every Monday morning before 9:00 am containing all the news, analysis, research and other information which will impact our reader’s work week Your Trusted Source for everything in Hispanic Marketing since 1997

  16. Daily Newsbrief Every afternoon, our News Briefs delivers a recap of what made news in the industry throughout the day. When major news happens, our exclusive Breaking News alerts brings our readers the freshest information. Ratings of the most popular shows on Hispanic broadcast and cable networks are featured every Wednesday in our News Briefs. Your Trusted Source for everything in Hispanic Marketing since 1997

  17. E-Blast If something big happens, our readers want to know and our e-blast delivers the breaking news as they happen Because we don’t bombard our readers with tons of eblasts, ours are opened and read with the utmost attention Rates may vary upon frequency. One time rate $1,500 Your Trusted Source for everything in Hispanic Marketing since 1997

  18. Mobile Naturally, we offer advertising in our mobile-optimized site. Perfect for reaching our readers on-the-go and in their tablets Rates available upon request Your Trusted Source for everything in Hispanic Marketing since 1997

  19. Webinars Need a more detailed sell? Want to spend some quality time with our audience? A webinar might be the ticket. At HMW we will arrange for a turn-key webinar with our readers. Just bring your information and we’ll take care of the rest. Rates available upon request Your Trusted Source for everything in Hispanic Marketing since 1997

  20. Talent Mart • For only $250, Talent Mart offers you: • A 30-day job posting in our website • 30 days inclusion in Thursday’s TM e-mail • 30 days inclusion in the daily news briefs emails Your Trusted Source for everything in Hispanic Marketing since 1997

  21. Contact Information • Arturo Villar, Publisher • avillar@hispanicmarketweekly.com Your Trusted Source for everything in Hispanic Marketing since 1997

  22. Technical specs Your Trusted Source for everything in Hispanic Marketing since 1997

  23. Newsletter Website Format Artwork should be in full color (RGB) and submitted in one of the following formats at a resolution no lower than 300 dpi: TIFF or JPEG. Deadline All materials are due no later than 6pm EST on the Thursday prior to the Monday issue. Submitting Artwork Artwork should be delivered via email to Zelena Rivera at zrivera@hispanicmarketweekly.com. Please use a compression utility (such as WinZip or Stuffit) to compress the file. Artwork format should be in full color (RGB) and submitted by e-mail in JPEG, GIF, PNG format at a resolution no lower than 300 dpi. Submit artwork via email to Helene Coutinho at hcoutinho@hispanic marketweekly.com. Please use a compression utility (such as WinZip, WinRAR or Stuffit) to compress the file. Banners can be animated only for the website. Email banners must be a static picture. Your Trusted Source for everything in Hispanic Marketing since 1997

  24. Mobile Advertising Opportunity Banner Size: 280 x 60 Your Trusted Source for everything in Hispanic Marketing since 1997

  25. Your Trusted Source for everything in Hispanic Marketing since 1997

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