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Is IP Centrex Right for Your Business?

Is IP Centrex Right for Your Business?. Presented by: Gene Chohon Director of Marketing Lucent Technologies. Business Challenge – Growth of VoIP.

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Is IP Centrex Right for Your Business?

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  1. Is IP Centrex Right for Your Business? Presented by: Gene Chohon Director of Marketing Lucent Technologies

  2. Business Challenge – Growth of VoIP “We estimate that 21% of business voice traffic will travel over packet networks by 2005, and one in five residential calls will originate from or terminate on an IP device.” -- J.P. Morgan Securities

  3. What is the Driving Force Behind VoIP? …End Users Seeking Enhanced Value • Users want access to their communications services from anywhere: • Residential or Business • Home, office, on-the-go • Mobility isn’t just wireless anymore! • Via multiple access devices • PDA, PC, telephone, mobile phone • Without having separate accounts • Single sign-on • Common contacts • Access-aware information delivery…

  4. Today’s Business EnvironmentCentrex Market • Growth of traditional Centrex service has been stagnant • Revenues continue to decline • Many customers are moving to the PBX market • Next-generation service offerings are gaining market share • Pricing will stabilize as more features and functions are added • Centrex customers are moving to IP PBX • Customers want greater control over their voice services • Prices of premises solutions declining; functionality improving • Service providers are turning to hosted IP Centrex to maintain control of their customer

  5. How can Hosted IP Centrex be Deployed? • Via a VoIP Gateway between circuit and packet network • IP Centrex • VoIP over DSL • VoIP over Cable • Preserves the operational infrastructure of the switch • Easily deployable and works with other platforms • Secure and reliable – 99999’s • Mix and match with existing Centrex with no disruption of service – NO FLASH CUT-OVER REQUIRED!

  6. WAN LAN IP Centrex General Network Diagram Web Portal VoIP-aware Firewall Class 5 IP IP Phone GR 303 V5.2 PC with Soft Phone Client IP Centrex VoIP Gateway AggregationRouter • Customer Premise • IP Phones • Endpoint G/Ws • Soft phones • Central Office • Aggregation Router • VoIP Firewall • VoIP Gateway • Web Portal

  7. IP Centrex Applications • Worldwide Centrex Services • Road Warrior Virtual Office • Telecommuting/Virtual Corporate Office • Virtual Call Centers • Disaster Recovery These are the kinds of applications that can take your business to the next level in terms of more efficient and productive communications.

  8. Value of IP Centrex to Enterprise Customers • Works seamlessly with existing Centrex – same single, unified dialing plan across all locations. • Enables a one-phone-at-a-time migration to VoIP with virtually no disruption to existing service – Again, no flash cuts! • Planned migration of individuals, departments, and entire locations can be accomplished through a phased approach within budgets or timelines. • Easier, faster, and significantly-reduced expense for moves, adds, changes (MAC) • Mobile “virtual office” environment with the same number and features everywhere • IP Centrex delivers applications that increase productivity for on-site or remote workers

  9. IP Centrex ROI Potential • Increased teleworker and road warrior productivity and efficiency • Typically 20% of the workforce are teleworkers, 10% road warriors • Reduction of disaster-recovery time • Minimize service downtime in the event of fire, flood, or trauma to facilities • Enable near-instantaneous establishment of alternate location phone service • Reduction of toll charges • Remote workers charged in-office LD rates rather than calling card or cellular rates • Supports a wide range of customer premises equipment endpoints: • IP Phones • Access Gateways • IP Soft Phones

  10. IP Centrex Customer Profile Who should consider IP Centrex? • Current Centrex customers • Customers open to enhanced hosted communication services • Enterprises with multiple locations • Enterprises with highly mobile workforces • Companies that need to unify communications across many disparate platforms • Capital-constrained customers with old PBX equipment • Companies that want to increase worker productivity

  11. IP Centrex Market Trends Market Assessment • The vertical segments forecasted to be the premier adopters of IP converged voice and data services are: • Education/Government • Finance/Banking • Retail • High-tech • The primary value propositions for these segments are: • Unify work teams and speed up vital business processes • MACs are painless, allowing rapidly re-deployed work groups • Cost savings from intra-company calling using existing data links • Unifies communications regardless of location or endpoints • Easily deployable and works with other platforms

  12. Value Chain of IP Centrex Services Telco/ASP or Enterprise Data Center • Unify Across All: • Geographic Locations • Endpoints • Access Methods • Call Control Servers Value of the Managing Provider • Newest technology available • Telco-grade service levels • Centralized IT management • No need to worry about upgrades or maintenance • Telco owns the equipment • Supports multiple open endpoints (e.g., H323-SIP-ISDN) • Quick disaster recovery • Pay only for what you use PBX Model Y Location B Location A PBX Model X PBX Model Y Location C Centrex

  13. Voice Services in the Next-Gen Environment * Source:U.S. Hosted IP Voice Forecast and Analysis, 2002-2007 (IDC Feb. 2003)

  14. Web Portals = “icing on the cake” The power of IP Centrex converged voice and data services, plus… … the value-added, feature-rich set of productivity-enhancing communication tools GUI-based Web portals = integration of computers and telephony • Portal handles calls and eases call-feature use in real time. • Viewable from anywhere! • Features include: • “Click to” functionality, i.e., dial, etc. • Instant messaging • Calendar - meeting scheduler • GUI access - voicemail and email • Presence indication

  15. Family VIPs Coworkers Customers Sales Calls Web Portal Enterprise User Applications • Untethered Mobile Communications • Personal Call Management • Converged User Desktop • Multimedia Collaboration

  16. Unifying Web Portals – Common Feature Set • Web-based control of Centrex features • Conferencing/Collaboration • Video • Speed dial • WAP (wireless access) • Secure enterprise data option • EKTS integration • High availability • AnyDial (dial any Web number) • Integration with Microsoft Outlook • In-portal soft phone – message notifications • In-portal Web-based email client • XML Web service interface • Click to dial • Click to add • Click to transfer • Call logging • Instant messaging • Presence (see availability of others) • Phone presence (see off-hook status) • Calendar • LDAP directory search • Personal address books • Address book synchronization • Find me/follow me • Wireless PDA support • VMS integration

  17. IP Centrex Summary • VoIP demand is real – convergence is here today and growing. • Enterprise customers continue to drive the growth of IP Centrex • IP Centrex enables seamless migration to IP • Mixed IP, analog, ISDN environments with seamless Centrex functionality and common dial plans are supported. • Teleworkers and road warriors have full “in-office functionality” • Provides enterprise customers with TELCO reliability and performance • Web portals enhance IP Centrex • Provide the similar feature functionality as IP PBX • Enables easy communications and access to new features • Fully hosted, no client software, and allow access from anywhere Is IP Centrex Right for Your Business ???

  18. Contact Information Gene Chohon Director of Marketing Lucent Technologies echohon@lucent.com 630-713-4750

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