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Social Networking for Events Part 1 of 3: Designing a Strategy

SocialFish present Part 1 of a 3 part series on Social Networking for Events and Tradeshows. In the first of three comprehensive sessions on social networking, our experts demonstrate how to create a long-term strategy for implementing social networking into your show's marketing plan. The recording is available here: http://bit.ly/9GXswq

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Social Networking for Events Part 1 of 3: Designing a Strategy

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  1. Social Networking for Events Part 1 of 3: Designing a Strategy Social Networking for Events: Designing Your Strategy Image credit: Eboy FooBar Poster Tara Dunion, CEA Lindy Dreyer, SocialFish Maddie Grant, CAE, SocialFish

  2. Today’s Session <ul><li>Social media strategy for events </li></ul><ul><li>Strategies for building attendance </li></ul><ul><li>Social media at International CES </li></ul><ul><li>Where to start </li></ul> Today’s Session <ul><li>Social media strategy for events </li></ul><ul><li>Strategies for building attendance </li></ul><ul><li>Social media at International CES </li></ul><ul><li>Where to start </li></ul>

  3. SURVEY: What stage are you in? <ul><li>We have a strategy and it’s working great. </li></ul><ul><li>We developed a strategy, but then went no where </li></ul><ul><li>We’re using social media, but there’s not much strategy involved. </li></ul><ul><li>We’re experimenting with social media. </li></ul><ul><li>We haven’t started yet—but we want a good strategy in place first. </li></ul> SURVEY: What stage are you in? <ul><li>We have a strategy and it’s working great. </li></ul><ul><li>We developed a strategy, but then went no where </li></ul><ul><li>We’re using social media, but there’s not much strategy involved. </li></ul><ul><li>We’re experimenting with social media. </li></ul><ul><li>We haven’t started yet—but we want a good strategy in place first. </li></ul>

  4. Social Media Tools Brian Solis and JESS3

  5. Brian Solis and JESS3

  6. The more people you know, the more things you can do. Image credit: Jessica Hagy, Indexed Blog The more people you know, the more things you can do. Image credit: Jessica Hagy, Indexed Blog

  7. Visualization from MentionMap

  8. Three ways folks use social media around events Backchannel (digital note passing) Image credit: Naixn on Flickr Curating content (photos, video, blogs) Image credit: Tom Carmony on Flickr Remote participation (and anticipation) Three ways folks use social media around events Backchannel (digital note passing) Image credit: Naixn on Flickr Curating content (photos, video, blogs) Image credit: Tom Carmony on Flickr Remote participation (and anticipation)

  9. conversation collaboration collective action

  10. . Marketing Expo Conference

  11. . Marketing Expo Conference conversation collaboration collective action

  12. . Launch Something Feed & Nurture Objectives & Strategy Measure & Evaluate Listening

  13. . Author: Andy Sernovitz <ul><li>Talkers </li></ul><ul><li>Topics </li></ul><ul><li>Tools </li></ul><ul><li>Take Part </li></ul><ul><li>Track </li></ul>Strategy for building attendance and buzz

  14. . The International CES: a social media case study Presented by: Tara Dunion Sr. Director, Communications CEA/International CES

  15. . The International CES

  16. . <ul><li>What is the International CES? </li></ul><ul><li>The world’s largest consumer technology tradeshow </li></ul><ul><li>Held in Las Vegas each January </li></ul><ul><li>Some 20,000 new products launched </li></ul><ul><li>Produced by CEA </li></ul>

  17. 19. The 2009 International CES

  18. 22. The 2010 International CES

  19. 29. <ul><li>24/7/365 days of the year </li></ul><ul><li>Interactive </li></ul><ul><li>Thinks with a green mind </li></ul><ul><li>Social media conscious </li></ul><ul><li>Revenue sharing – the best direct marketing </li></ul><ul><li>Real time media/trade show updates </li></ul><ul><li>Easy to Integrate </li></ul><ul><li>Enhances the attendee experience </li></ul>Follow me is …

  20. 30. Stay on Track…Follow Yourself <ul><li>Interactive tracking </li></ul><ul><li>Know who (Exhibitors) is near by and what they are all about! </li></ul><ul><li>Easily locate your friends </li></ul><ul><li>Route to your next booth!! </li></ul>

  21. 31. The CES Social Circle

  22. 32. CES Social Circle highlights the top tweets, images and contributors

  23. 33. CES check-in locations on Foursquare

  24. 34. What’s next: Strategy & Goals for 2011 CES

  25. 35. THANK YOU! [email_address] Twitter: @taradunion

  26. 37. Lindy Dreyer SocialFish [email_address] @lindydreyer on Twitter Maddie Grant, CAE SocialFish maddie@ socialfish.org @maddiegrant on Twitter Tara Dunion Consumer Electronics Association [email_address] @taradunion on Twitter

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