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ECON 339X: Agricultural Marketing

ECON 339X: Agricultural Marketing. Chad Hart Assistant Professor chart@iastate.edu 515-294-9911. John Lawrence Professor jdlaw@iastate.edu 515-294-7801. Today’s Topic. USDA Reports & A Reminder on Marketing Plans. Grain Stocks and Prospective Plantings. Source: USDA-NASS.

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ECON 339X: Agricultural Marketing

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  1. ECON 339X: Agricultural Marketing Chad Hart Assistant Professor chart@iastate.edu 515-294-9911 John Lawrence Professor jdlaw@iastate.edu 515-294-7801

  2. Today’s Topic USDA Reports & A Reminder on Marketing Plans

  3. Grain Stocks and Prospective Plantings Source: USDA-NASS

  4. Survey Approach Source: USDA-NASS

  5. Corn Stocks Source: USDA-NASS

  6. Soybean Stocks Source: USDA-NASS

  7. Intended vs. Actual Source: USDA-NASS

  8. Principal Crop Area Source: USDA-NASS

  9. Principal Crop Area Source: USDA-NASS

  10. Corn Hist. Acreage & Intentions for ‘11 Source: USDA-NASS

  11. Corn Hist. Acreage & Intentions for ‘11 Source: USDA-NASS

  12. Soy Hist. Acreage & Intentions for ‘11 Source: USDA-NASS

  13. Soy Hist. Acreage & Intentions for ‘11 Source: USDA-NASS

  14. Marketing Plan Assignment

  15. Old Crop or Existing Livestock

  16. New Crop or New Livestock

  17. Deadlines • Feeder Cattle • Ready to market 2nd week of April • Will buy 305 head 3rd week of April • Corn and Soybeans • Each crop needs $70,000 by April 15 to cover mortgage and planting costs

  18. Building a Marketing Plan 5 basic steps: • Estimate number of bushels/animals to sell • Calculate breakeven price • Project price and production scenarios • Compare pricing tools and analyze market opportunities • Develop a pricing plan

  19. Source: Ed Usset University of Minnesota, CFFM

  20. Class web site: http://www.econ.iastate.edu/~chart/Classes/econ339/Spring2011/

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