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National Consumer Agency Market Research Findings: Second Hand Car Sales March 20 12 PowerPoint PPT Presentation


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National Consumer Agency Market Research Findings: Second Hand Car Sales March 20 12 Research Conducted by. Key Findings Second Hand Car Sales Research Background and Methodology Profile of Sample. Table of Contents. Key Findings. Key Findings - I.

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National Consumer Agency Market Research Findings: Second Hand Car Sales March 20 12

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National consumer agency market research findings second hand car sales march 20 12

National Consumer Agency

Market Research Findings:

Second Hand Car Sales

March 2012

Research Conducted by


Table of contents

Key Findings

Second Hand Car Sales

Research Background and Methodology

Profile of Sample

Table of Contents


Key findings

Key Findings


Key findings i

Key Findings - I

  • In the past 7 years 40% of consumers have purchased a second hand car, of these:

    • 35% bought from an independent garage/dealer

    • 33% bought from an authorised dealership

    • 28% purchasing from a private individual sale

    • 15-24 year olds tend to buy more from independent garages/dealers (39%) and private sales (39%)

    • 55+ age group are more likely to buy from an authorised dealer (43%)


Key findings ii

Key Findings - II

  • Car Checks Prior to Purchase

  • 11% of purchasers did not perform any checks before buying the car.

  • 29% did not check all documentation/service history

  • 45% did not check/ask if the car was crashed

  • 46% did not have a mechanic check the car

  • 62% did not check/ask if odometer reading was genuine

  • 63% did not check if there was any outstanding finance on the car

  • 83% did not complete background checks (motorcheck.ie etc.)


  • Second hand car sales

    Second Hand Car Sales


    Experience of purchasing used cars

    Experience of Purchasing Used Cars

    Incidence of purchasing within the Past 7 years?

    Where Purchased From?

    (Base: All aged 15-74, 1,000)

    (Base: All who purchased a used car within the past 7 years - 397)

    %

    Authorised dealership

    Yes

    No

    Independent garage/dealer

    Private individual sale

    Auction

    Other

    2 in 5 have purchased a used car within the past 7 years; of which almost 7 in 10 purchased through either a dealer or an independent garage. It was found that the younger age group 15-24 year olds tend to buy more from independent garages/dealers (39%) and private sales (39%) with the 55+ age group more likely to buy from an authorised dealer (43%).


    Checks completed before purchase

    Checks Completed Before Purchase

    (Base: All who purchased a used car within the past 7 years - 397)

    One in ten (11%) did not perform any checks prior to purchasing a second hand car. Consumers are most likely to check documentation and service history (71%). 55% checked if the car was crashed and 54% had a mechanic check the car.

    * All other mentions 2% or less


    Research background and methodology

    Research Background and Methodology


    Research background and methodology1

    Research Background and Methodology

    • The research was conducted by means of face-to-face interviewing with 1,000 people between the ages of 15-74.

    • To ensure that the data is nationally representative, quotas were applied on the basis of age, gender and social class.

    • Interviewing was conducted over a four week period in November 2011.

    Nov/Dec 2007

    Aug 2008

    Nov/Dec 2008

    May/June 2009

    Benchmark

    Wave 1

    Wave 2

    Wave 3

    Nov/Dec 2009

    Nov/December 2010

    May/June 2011

    June 2010

    Wave 4

    Wave 5

    Wave 6

    Wave 7

    Nov 2011

    Current Wave

    Wave 8


    Profile of sample

    Profile of Sample

    (Base: All aged 15-74 – 1,000)

    %

    %

    %

    %

    15-24

    Dublin

    Male

    ABC1

    F50+

    25-34

    Rest of Leinster

    35-44

    45-54

    Munster

    Female

    C2DE

    F50-

    55+

    Conn/

    Ulster


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