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National Consumer Agency Market Research Findings: Second Hand Car Sales March 20 12 Research Conducted by. Key Findings Second Hand Car Sales Research Background and Methodology Profile of Sample. Table of Contents. Key Findings. Key Findings - I.

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National Consumer Agency Market Research Findings: Second Hand Car Sales March 20 12

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National Consumer Agency

Market Research Findings:

Second Hand Car Sales

March 2012

Research Conducted by


Key Findings

Second Hand Car Sales

Research Background and Methodology

Profile of Sample

Table of Contents


Key Findings


Key Findings - I

  • In the past 7 years 40% of consumers have purchased a second hand car, of these:

    • 35% bought from an independent garage/dealer

    • 33% bought from an authorised dealership

    • 28% purchasing from a private individual sale

    • 15-24 year olds tend to buy more from independent garages/dealers (39%) and private sales (39%)

    • 55+ age group are more likely to buy from an authorised dealer (43%)


Key Findings - II

  • Car Checks Prior to Purchase

  • 11% of purchasers did not perform any checks before buying the car.

  • 29% did not check all documentation/service history

  • 45% did not check/ask if the car was crashed

  • 46% did not have a mechanic check the car

  • 62% did not check/ask if odometer reading was genuine

  • 63% did not check if there was any outstanding finance on the car

  • 83% did not complete background checks (motorcheck.ie etc.)


  • Second Hand Car Sales


    Experience of Purchasing Used Cars

    Incidence of purchasing within the Past 7 years?

    Where Purchased From?

    (Base: All aged 15-74, 1,000)

    (Base: All who purchased a used car within the past 7 years - 397)

    %

    Authorised dealership

    Yes

    No

    Independent garage/dealer

    Private individual sale

    Auction

    Other

    2 in 5 have purchased a used car within the past 7 years; of which almost 7 in 10 purchased through either a dealer or an independent garage. It was found that the younger age group 15-24 year olds tend to buy more from independent garages/dealers (39%) and private sales (39%) with the 55+ age group more likely to buy from an authorised dealer (43%).


    Checks Completed Before Purchase

    (Base: All who purchased a used car within the past 7 years - 397)

    One in ten (11%) did not perform any checks prior to purchasing a second hand car. Consumers are most likely to check documentation and service history (71%). 55% checked if the car was crashed and 54% had a mechanic check the car.

    * All other mentions 2% or less


    Research Background and Methodology


    Research Background and Methodology

    • The research was conducted by means of face-to-face interviewing with 1,000 people between the ages of 15-74.

    • To ensure that the data is nationally representative, quotas were applied on the basis of age, gender and social class.

    • Interviewing was conducted over a four week period in November 2011.

    Nov/Dec 2007

    Aug 2008

    Nov/Dec 2008

    May/June 2009

    Benchmark

    Wave 1

    Wave 2

    Wave 3

    Nov/Dec 2009

    Nov/December 2010

    May/June 2011

    June 2010

    Wave 4

    Wave 5

    Wave 6

    Wave 7

    Nov 2011

    Current Wave

    Wave 8


    Profile of Sample

    (Base: All aged 15-74 – 1,000)

    %

    %

    %

    %

    15-24

    Dublin

    Male

    ABC1

    F50+

    25-34

    Rest of Leinster

    35-44

    45-54

    Munster

    Female

    C2DE

    F50-

    55+

    Conn/

    Ulster


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