UAE cosmetics market is forecast to cross $ 3 billion by 2025

1. 2015 – 2025 UAE COSMETICS MARKET FORECAST & OPPORTUNITIES www.techsciresearch.com MARKET INTELLIGENCE . CONSULTING

2. Scope of Report Product of Interest (POI): Cosmetics Market UAE cosmetics market is expected to grow at a formidable rate during the forecast period. Increasing demand from youth population, growing adoption of western culture & lifestyle and increasing number of beauty salons are supplementing UAE cosmetics market. Moreover, increasing per capita expenditure on personal appearance coupled with growth in beauty and cosmetics market are some other factors, which are expected to propel demand for cosmetics in UAE over the next few years. Market Segmentation DISTRIBUTION CHANNEL • Offline PRODUCT TYPE Skin Care • Year Range COSMETICS MARKET COSMETICS MARKET Hair Care • Supermarkets/Hyperm • Bath & Shower Products • arkets Review Period Makeup & Color Cosmetics • Exclusive Retail Stores • 2015 – 2018 Fragrances & Deodorants • Beauty Parlors/Salon • Base Year Multi Branded Retail • REGION Stores 2019 Online • Sharjah • Estimated Year Dubai • DEMOGRAPHY FY2020 Abu Dhabi • Male • Forecast Period Female • 2021 – 2025 2

3. Table of Content S. No. Contents Page No. 1. Product Overview 2. Research Methodology 3. Impact of COVID-19 on UAE Cosmetics Market 4. Executive Summary 5. Voice of Customer 6. UAE Cosmetics Market Outlook 6.1. Market Size & Forecast 6.1.1. By Value 6.2. Market Share & Forecast By Product Type (Skin Care, Hair Care, Bath & Shower Products, Makeup & Color Cosmetics, Fragrances & Deodorants) 6.2.1. 6.2.2. By Demography (Male, Female) By Distribution Channel (Offline (Supermarkets/Hypermarkets, Exclusive Retail Stores, Beauty Parlors/Salon, Multi Branded Retail Stores), Online) 6.2.3. 6.2.4. By Region 6.2.5. By Company 6.3. Market Attractiveness Index 7. UAE Skin Care Market Outlook 7.1. Market Size & Forecast 7.1.1. By Value 7.2. Market Share & Forecast 7.2.1. By Demography 7.2.2. By Distribution Channel 7.3. Pricing Analysis 8. UAE Hair Care Market Outlook 3

4. Table of Content S. No. Contents Page No. Market Size & Forecast 8.1. 8.1.1. By Value Market Share & Forecast 8.2. 8.2.1. By Demography 8.2.2. By Distribution Channel 8.3. Pricing Analysis 9. UAE Bath & Shower Products Market Outlook Market Size & Forecast 9.1. 9.1.1. By Value Market Share & Forecast 9.2. 9.2.1. By Demography 9.2.2. By Distribution Channel 9.3. Pricing Analysis 10. UAE Makeup & Color Cosmetics Market Outlook Market Size & Forecast 10.1. 10.1.1. By Value Market Share & Forecast 10.2. 10.2.1. By Demography 10.2.2. By Distribution Channel 10.3. Pricing Analysis 11. UAE Fragrances & Deodorants Market Outlook Market Size & Forecast 11.1. 11.1.1. By Value Market Share & Forecast 11.2. 4

5. Table of Content S. No. Contents Page No. 11.2.1. By Demography 11.2.2. By Distribution Channel 11.3. Pricing Analysis 12. Value Chain Analysis 13. Import & Export Analysis 14. Market Dynamics Drivers/Opportunities 14.1. Challenges/Restraints 15.2. 15. Market Trends & Developments 16. Policy & Regulatory Landscape 17. UAE Economic Profile 18. Competitive Landscape 18.1. Competition Outlook Company Profiles (Company Details, Financials (As reported), Key Market Focus, Planned Investments, Pricing of Target Products, Market Positioning, SWOT Analysis) 18.2. 19. Strategic Recommendations 20. About Us & Disclaimer 5

6. RESEARCH METHODOLOGY

7. Research Methodology Market Profiling Data Analysis Data Data Developing List of Respondents Formulating Questionnaire Collection Validation In-depth secondary research was conducted to determine top players in the UAE cosmetics market, overall market size and segmental market size. The data was scrutinized using MS-Excel, statistical tools and internal proprietary database to obtain qualitative and quantitative insights about the UAE cosmetics market. Data obtained as a result of primary and secondary research was validated through rigorous triangulation. TechSci conducted interviews with industry experts and industry players for data collection and verification. In order to conduct industry experts’ interviews, TechSci formulated a detailed discussion guide. List of industry players and industry specialists was developed. Primary Research Desk Research Company Analysis ✓ ✓ Recent Developments Market Changing Aspects/Dynamics Government Policies Conclusion ✓ ✓ Market Participants Key Strengths ✓ Identifying Key Opinion Leaders Questionnaire Design In-depth Interviews Actionable Insights Data Filter & Analysis Business Solution Research & Intelligence Data Collection ✓ ✓ ✓ ✓ Primary Research Secondary Research Paid Sources LinkedIn TechSci Internal Database Company Websites Company Annual Reports White Paper Study Financial Reports Investor Presentations Regulatory Body Associations, etc. Factiva Hoovers ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ 7

8. Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of UAE cosmetics market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as increasing adoption of western culture & lifestyle and increasing number of beauty salons. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in UAE cosmetics market. Methodology Followed for Calculation of Market Size: Market Size By Value: Market size, in terms of value, for the year 2019 was calculated based on information collected through exhaustive • secondary research and primary surveys, with various key opinion leaders/stakeholders, such as cosmetics companies, channel partners, market influencers & end users, industry experts, and other industry participants. The team interviewed more than 15 – 20 cosmetics companies, 45 – 50 channel partners, 80 – 100 end users, and 15 – 20 industry experts and other • value chain stakeholders in UAE cosmetics market to obtain the overall market size from 2015 to 2019, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during 2015-2019. 8

9. Research Methodology Respondents were asked about the current and future market growth rates, market shares by type, by demography, by distribution channel, by • region, by company. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders. Methodology Followed for Calculation of Market Shares: Market shares by type, by demography, by distribution channel, by region, by company were calculated based on the responses received through • primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments of cosmetics market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers. Methodology Followed for Forecasting: TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in • SPSS/Tableau Software. Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast UAE cosmetics • market, TechSci Research used various forecast techniques such as: Moving Average ✓ Time Series Analysis ✓ Regression Analysis ✓ Econometric and Judgmental Analysis ✓ 9

10. Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data. Partial List of Companies Interviewed Key Secondary Sources ▪ Unilever Arabia Group ▪ Procter & Gamble ▪ Coty ▪ Chanel ▪ Dior ▪ Clinique ▪ Shiseido ▪ Estee Lauder ▪ LVMH ▪ World Bank ▪ TechSci Research Proprietary Database & Knowledge Repository ▪ Company Annual Reports ▪ Industry Magazines ▪ Industry Reports ▪ News Dailies ▪ Credible Paid Databases 10

11. Industry Brief According to TechSci Research report, “UAE Cosmetics Market By Type, By Demography, By Distribution Channel, By Region, Competition Forecast & Opportunities, 2025”, UAE cosmetics market is projected to cross $ 3 billion due to increasing disposable income and rising consumer consciousness about their appearance. Younger generation in the UAE is especially much more into experimenting with new cosmetic products. Also, old age consumers are generating demand for products that offer anti-wrinkle and anti-ageing benefits. Nowadays, men are becoming as much conscious about their looks as women and are constantly looking for new options and product varieties specially made for men. A growing number of women in the UAE are increasing opting for natural beauty products. The market for premium, organic, and natural products would continue to grow in the country during the forecast period due to their proven benefits and rising consumer preference towards such products. Further, products with functional claims such as sulphate free, silicone-free, and paraben-free would witness robust growth in sales over the next five years. The UAE cosmetics market is segmented based on the type, demography, distribution channel, by region, and by company. Based on type, UAE cosmetics market is segmented into Fragrances & Deodorants, Bath & Shower Products, Hair Care, Skincare, Makeup & Colour Cosmetics. In 2019, Fragrances & Deodorants category held the largest share in the UAE cosmetics market due to the high usage of luxurious fragrances by both men & women consumers. Also, prevalent culture in the UAE gives higher importance to fragrances than other cosmetics. Bath & Shower Products segment is second largest segment due to regular usage of such products, rising awareness towards hygiene, increasing usage of premium bath products and changed bathing style. Fragrances & Deodorants and Bath & Shower Products segments are anticipated to continue their dominance in the country’s cosmetics market during the forecast period. In 2019, women segment held the largest market share in the UAE cosmetics market due to availability of huge product varieties coupled with the country’s women consumers spending more on premium & luxury brands. Though the women segment is expected to continue its dominance in the country’s cosmetics market, the men segment is anticipated to witness faster growth during the forecast period. Based on the distribution channel, the market is bifurcated into two categories i.e. Online and offline. In 2019, the Offline segment dominated UAE cosmetics market due to the easy availability of a wide product range under one roof and prevalence of high-end shopping malls in the UAE. Also, consumers prefer expert guidance and product recommendation while buying cosmetics offline. Offline distribution channel would continue to dominate the market during the forecast period as well. However, the online channel is growing faster in the UAE, due to increasing home shopping trends, lack of time, busy lifestyle and availability of a wide variety of product offerings online. Also, in 2020, due to the spread of COVID-19 pandemic, online channel became a highly preferred channel by the consumers due to closure of malls and safety this buying medium offers. This trend will likely continue in the future as well due to the rising need for enhanced convenience and safety among consumers. Some of the leading cosmetics companies in UAE market Include L’Oréal, Shiseido, Unilever, Estée Lauder, Procter & Gamble, Coty, Chanel, Dior, Guerlain, Clarins and Clinique, among others. “UAE cosmetics market is expected to continue growing over the next five years with increasing consumer spending on cosmetics and rising research & development activities by leading cosmetics players. Cosmetics market in the UAE has changed a lot in the recent times and consumers, especially the younger ones, are now willing to spend more and experiment with new cosmetic products. In addition, increasing internet penetration and rising trend of fashion blogging is making people more aware about both new and existing products, while making it easier for cosmetics product manufacturers to understand the consumer requirements. ” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm. 11

12. Sample Data - Snapshot UAE Cosmetics Market Size, By Value (USD Million), 2015–2025F 15.00 14.00 13.00 12.00 11.00 10.00 9.00 8.00 7.00 6.00 5.00 CAGR By Value YY% CAGR By Value XX% 2015 2019 2020E 2025F By Value (USD Million) UAE Cosmetics Market Share, By Product Type, By Value, 2015–2025F Skin Care Makeup & Color Cosmetics Hair Care Fragrances & Deodorants Bath & Shower Products 20% 20% 20% 20% 20% FY2025F 20% 20% 20% 20% 20% FY2024F 20% 20% 20% 20% 20% FY2023F 20% 20% 20% 20% 20% FY2022F 20% 20% 20% 20% 20% FY2021F 20% 20% 20% 20% 20% FY2020E 20% 20% 20% 20% 20% FY2019 20% 20% 20% 20% 20% FY2018 20% 20% 20% 20% 20% FY2017 20% 20% 20% 20% 20% FY2016 20% 20% 20% 20% 20% FY2015 UAE Makeup & Color Cosmetics Market Share, By Distribution Channel, By Value, 2015–2025F Offline Online 50% 50% 2025F 50% 50% 2024F 50% 50% 2023F 50% 50% 2022F 50% 50% 2021F 50% 50% 2020E 50% 50% 2019 50% 50% 2018 50% 50% 2017 50% 50% 2016 50% 50% 2015 12

13. Report Ordering Report Name: UAE COSMETICS MARKET FORECAST & OPPORTUNITIES 2015 – 2025 License Type Single User License Price $3450 Multi-User License Custom Research License $4450 $8450 To View Sample OR Purchase Report 13

14. About Us & Disclaimer TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the market. Related Reports India Cosmetics Market By Type (Skin care, Hair Care, Bath & Shower products, Makeup & Color Cosmetics, Fragrances & Deodorants), By Demography (Men, Women), By Distribution Channel (Offline (Supermarkets/Hypermarkets, Exclusive Retail Stores, Beauty Parlors/Salon, Multi Branded Retail Stores), Online), By Region, Forecast & Opportunities, 2025 • United States Cosmetics Market By Type (Skin care, Hair Care, Bath & Shower products, Makeup & Color Cosmetics, Fragrances & Deodorants), By Demography (Men, Women), By Distribution Channel (Offline (Supermarkets/Hypermarkets, Exclusive Retail Stores, Beauty Parlors/Salon, Multi Branded Retail Stores), Online), By Region, Forecast & Opportunities, 2025 • TechSci Research – North America 708 Third Avenue, Manhattan, New York, United States Tel: +1- 646- 360- 1656 Email: sales@techsciresearch.com www.techsciresearch.com TechSci Research – Europe 54, Old brook, Bretton, Peterborough, United Kingdom Email: sales@techsciresearch.com www.techsciresearch.com TechSci Research – Asia-Pacific B – 44, Sector – 57, Noida, National Capital Region, U.P. - India Tel: +91-120-4523900 Email: sales@techsciresearch.com www.techsciresearch.com Disclaimer The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and firsthand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.