1 / 6

A Brief Overview of

A Brief Overview of. Rhetoric. Rhetoric can be used as both analytic and productive art Analytic → Analysis Heuristic → Production. Definitions. Aristotle: Rhetoric is “the faculty of discovering in any particular case all of the available means of persuasion.”

Download Presentation

A Brief Overview of

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. A Brief Overview of

  2. Rhetoric Rhetoric can be used asboth analytic and productive art Analytic → Analysis Heuristic → Production

  3. Definitions Aristotle: Rhetoric is “the faculty of discovering in any particular case all of the available means of persuasion.” Cicero:  “Rhetoric is one great art comprised of five lesser arts: invention, arrangement, style, memory, and delivery."  Rhetoric is "speech designed to persuade.” Quintilian:  “Rhetoric is the art of speaking well" or "...a good person speaking well.”

  4. Definitions Kenneth Burke: "The most characteristic concern of rhetoric [is] the manipulation of men's beliefs for political ends....the basic function of rhetoric [is] the use of words by human agents to form attitudes or to induce actions in other human agents.“ Lloyd Bitzer: "...rhetoric is a mode of altering reality, not by the direct application of energy to objects, but by the creation of discourse which changes reality through the mediation of thought and action.“ Gerard A. Hauser: "Rhetoric is communication that attempts to coordinate social action. For this reason, rhetorical communication is explicitly pragmatic. Its goal is to influence human choices on specific matters that require immediate attention."

  5. Characteristics of rhetorical discourse • Planned • Adapted to an audience • Shaped by human motives • Responsive to a situation • Persuasion-seeking • Concerned with contingent issues

  6. Social functions of the art of rhetoric • Rhetoric tests ideas • Rhetoric assists advocacy • Rhetoric distributes power • Rhetoric discovers facts • Rhetoric shapes knowledge • Rhetoric builds community

More Related