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Digital $ignage “$ign of the times”

Digital $ignage “$ign of the times”. Bob Derryberry Western Regional Sales Manager. Who do you want to reach and why?. Point-of-purchase customer visibility Specifically target audience demographics Display informational services of your company

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Digital $ignage “$ign of the times”

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  1. Digital $ignage“$ign of the times” Bob Derryberry Western Regional Sales Manager

  2. Who do you want to reachand why? Point-of-purchase customer visibility Specifically target audience demographics Display informational services of your company Raise brand and product awareness with customers Narrowcast to a select audiences Generate $$$ ad revenue

  3. Traditional signageAd & informational services

  4. Digital Signage Applications Retail / Malls Decisionvision Hospitality/Casinos Theme Parks Museums/Aquariums Airports Cruise lines Movie Theatres / Cinemas Healthcare

  5. As consumer demographics change by store location and time of dayDigital signage give you the flexibility to target each audience individuallyat the right time, in the right place with the right message.

  6. Types of Content Slide presentations Slides/Sound/ Animation Internet info crawls over Video/Stills Combination Slides/Video Video /Audio/Crawls Video/Audio with Ad Insertion

  7. Digital SignageComponents • Advertising Sales • Content Creation & Management • Content Distribution

  8. So . . . . what's missing?

  9. Content Providers • Managed content & updates • In-house? • Outsourced? • Method for updates? • Turn-key solutions?

  10. Content Delivery Content is output via: DVD Transfer to removable media Hard drive for FTP / Mirror Satellite distribution Narrowcasting

  11. What is Narrowcasting? The transmission of audio and/or video content to a specific or series of playback devices or . . . Bulls Eye Advertising

  12. Narrowcast methods • Content transfer via DVD • Terrestrial (LAN-WAN, T-1, 802.11x) • Satellite (large amount of sites) QPSK encapsulation. Security / Encryption available • FTP / FCMP / Mirror • Live encode / decode stream

  13. Networked system example

  14. Advantages • Easy to update with timely information. • Automated / low maintenance. • Inter-active Options • Can update programming via IP, DVD and satellite methods. • Target select customers at POD

  15. Advantages Effectively inform your clientele Add customers at the point-of-purchase Raise brand and product awareness Increase your ROI by narrowcasting to select audiences Engage customers with relevant and timely programming

  16. Early adopters • Retail (Walmart - Victoria's Secret) • US Post Office - Government • Automobile manufacturers Why? • Increase your ROI by narrowcasting to select • audience • Engage customers with relevant and timely programming

  17. A/V Dealers, System IntegratorsDisplay & Hardware Manufacturers,Content Providers & Designerswill continue to grow themarket by working together

  18. Thank you!See your Sales Representative for Digital $ignage $olutions

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