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Types of Media PowerPoint PPT Presentation


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Types of Media. Media – agencies, means, or instrument used to convey message. Advantages High readership Relatively cheap Timely Easily changed. Disadvantages Wasted circulation Short life span Less appealing format. Newspaper. Advantages Know your audience Higher print quality

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Types of Media

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Types of media l.jpg

Types of Media

Media – agencies, means, or instrument used to convey message


Newspaper l.jpg

Advantages

High readership

Relatively cheap

Timely

Easily changed

Disadvantages

Wasted circulation

Short life span

Less appealing format

Newspaper


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Advantages

Know your audience

Higher print quality

Longer life span

Variety of formats

Disadvantages

More expensive

Longer deadlines

Magazine


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Advantages

Selective about receivers

Control timing

Wide variety of formats

Disadvantages

Low level of response

“junk mail”

Dated customer lists

Higher costs

Direct Mail


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Directory

  • Relatively inexpensive

  • Found in 98% of households

  • Kept

  • Can’t adjust or change until next year


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Outdoor

  • Nonstandardized

    • Used by local firms at their place or in other locations

    • Pay rent to owners

  • Standardized (posters, painted bulletins, and spectaculars)

    • Billboards

    • Placed near highly travels roads

    • Owned by an ad company


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Transit

  • Uses public transportation

  • Includes

    • Business and commuter trains

    • Taxis and buses

    • Located in railroad, bus, or airplane terminals


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Broadcast Media

  • TV

  • Radio


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Broadcast Media

People spend:

  • 10 years watching TV

  • 6 years listening to radio

    There are:

  • Approximately 10,000 radio stations

  • 11,600 Cable channels


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TV Advertising

  • Communicate with sound, action, and color

  • Prime time 8-11

  • 30 or 60 second spots

  • AdvanDisadv

    • Directed at an audiencehigh costs

    • Can be adaptedmany leave room


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Radio Advertisement

  • Reaches 96% of people over 12

  • Wide audience

  • Best during “Drive Time”

  • 15,30, or 60 second ads

  • AdvDisadv

    • Wide audiencelack visual involvement

    • Easily changedshort life span

    • mobile


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Online Advertisements

  • Small part of advertisement budget

  • Types

    • Banner

    • Pop Ups

  • AdvDisadv

    • Easily countedconsidered annoying


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Selecting Media

  • Appropriate image

  • Target audience

  • Obtain desired response


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