Analysis of statistical trends between design and comfort at chili s restaurant
Download
1 / 24

Analysis of Statistical Trends Between Design and Comfort at Chili’s Restaurant - PowerPoint PPT Presentation


  • 99 Views
  • Uploaded on

Analysis of Statistical Trends Between Design and Comfort at Chili’s Restaurant. Asif Hussain Kristyn Starr. Intro To Brinker. Brinker International has 5 divisions of restaurants ranging from casual dining to fine dining 3.7 billion dollar company

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' Analysis of Statistical Trends Between Design and Comfort at Chili’s Restaurant' - macario-trujillo


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Analysis of statistical trends between design and comfort at chili s restaurant

Analysis of Statistical Trends Between Design and Comfort at Chili’s Restaurant

Asif Hussain

Kristyn Starr


Intro to brinker
Intro To Brinker Chili’s Restaurant

  • Brinker International has 5 divisions of restaurants ranging from casual dining to fine dining

  • 3.7 billion dollar company

  • Recognized by FORTUNE magazine as one of “America’s most admired companies”


Chili s grill bar
Chili’s Grill & Bar Chili’s Restaurant

  • Has an eclectic menu and casual friendly atmosphere

  • 49 states and 23 countries

  • Recently opened its 1000th restaurant


Task at hand
Task At Hand Chili’s Restaurant

  • Does the architecture (prototype) of Chili’s influence a guest’s comfort?

  • Find trends in data to answer question

  • Give recommendations for changes to be made at Chili’s


Data source
Data Source Chili’s Restaurant

  • Guest Satisfaction Survey (GSS)

  • Guests receive survey information on receipt

  • Chance to win $25,000

  • About 2 million cases


Gss question dimensions restaurant environment
GSS Question Dimensions Chili’s RestaurantRestaurant Environment

  • Atmosphere

  • Cleanliness

  • Comfort

  • Restrooms


Gss question dimensions staff
GSS Question Dimensions Chili’s RestaurantStaff

  • Welcomed upon arrival

  • Acknowledged quickly upon being seated

  • Attentiveness of server

  • Beverage served timely


Gss question dimensions staff1
GSS Question Dimensions Chili’s RestaurantStaff

  • Food served timely

  • Enthusiasm

  • Promptness of payment

  • Servers knowledge


Gss question dimensions compare to similar restaurant
GSS Question Dimensions Chili’s RestaurantCompare to Similar Restaurant

  • Overall

  • Atmosphere

  • Food

  • Service


Software used
Software Used Chili’s Restaurant

  • SPSS

    • Statistical analysis software

    • User friendly graphical interface

    • Compatible with Brinker software


Crosstabs
Crosstabs Chili’s Restaurant

  • Find correlation between comfort and other variables

  • The best Pearson’s r value found is 0.620 for correlation of comfort and overall experience

  • Second best Pearson’s r value is 0.605 for comfort and cleanliness

  • Due to lots of data and significance=0 this r value shows a correlation


Comfort overall experience
Comfort & Overall Experience Chili’s Restaurant


Comfort cleanliness
Comfort & Cleanliness Chili’s Restaurant


One way anova
One-Way ANOVA Chili’s Restaurant

  • Compare means of variables using prototype as factor to find significance of differences

  • Full analysis was done on 19 variables


Food served timely
Food served timely Chili’s Restaurant

5.A

SP

7.X

8.X

5.AX

6.X

8.M


Comfort
Comfort Chili’s Restaurant

SP

5.A

7.X

8.X

5.AX

6.X

8.M


Atmosphere
Atmosphere Chili’s Restaurant

SP

5.A

7.X

8.X

5.AX

6.X

8.M


Compare to similar overall
Compare to similar overall Chili’s Restaurant

SP

5.A

7.X

8.X

5.AX

6.X

8.M


Overall
Overall Chili’s Restaurant

SP

5.A

7.X

8.X

8.M

5.AX

6.X


Conclusion
Conclusion Chili’s Restaurant

  • Prototype 14 consistently scored higher than the rest

    • Changed exterior and interior

    • Newer look : Stone and perforated metal exterior accents; cook-off/ event pictures, toys and cars spotlighted inside

    • 7 stores and 4078 entries


Conclusion1
Conclusion Chili’s Restaurant

  • Prototype 11 and 7.X consistently scored low

    • 11 only has one restaurant

    • 7.X is expanded 7; once again only a few

    • 7.X may have scored low because of location and not prototype


Suggestion
Suggestion Chili’s Restaurant

  • It appears that the prototype does not affect the comfort much

  • Benchmarks may help to better separate the strong and weak prototypes

  • Look at top 2 boxes of ratings instead of means


Suggestion1
Suggestion Chili’s Restaurant

  • With minor adjustments to staff, air, and table spacing comfort levels could improve

  • More detailed questions on GSS or focus group may offer more insight


Questions? Chili’s Restaurant

Comments?


ad