Analysis of statistical trends between design and comfort at chili s restaurant
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Analysis of Statistical Trends Between Design and Comfort at Chili’s Restaurant. Asif Hussain Kristyn Starr. Intro To Brinker. Brinker International has 5 divisions of restaurants ranging from casual dining to fine dining 3.7 billion dollar company

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Analysis of Statistical Trends Between Design and Comfort at Chili’s Restaurant

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Analysis of statistical trends between design and comfort at chili s restaurant

Analysis of Statistical Trends Between Design and Comfort at Chili’s Restaurant

Asif Hussain

Kristyn Starr


Intro to brinker

Intro To Brinker

  • Brinker International has 5 divisions of restaurants ranging from casual dining to fine dining

  • 3.7 billion dollar company

  • Recognized by FORTUNE magazine as one of “America’s most admired companies”


Chili s grill bar

Chili’s Grill & Bar

  • Has an eclectic menu and casual friendly atmosphere

  • 49 states and 23 countries

  • Recently opened its 1000th restaurant


Task at hand

Task At Hand

  • Does the architecture (prototype) of Chili’s influence a guest’s comfort?

  • Find trends in data to answer question

  • Give recommendations for changes to be made at Chili’s


Data source

Data Source

  • Guest Satisfaction Survey (GSS)

  • Guests receive survey information on receipt

  • Chance to win $25,000

  • About 2 million cases


Gss question dimensions restaurant environment

GSS Question DimensionsRestaurant Environment

  • Atmosphere

  • Cleanliness

  • Comfort

  • Restrooms


Gss question dimensions staff

GSS Question DimensionsStaff

  • Welcomed upon arrival

  • Acknowledged quickly upon being seated

  • Attentiveness of server

  • Beverage served timely


Gss question dimensions staff1

GSS Question DimensionsStaff

  • Food served timely

  • Enthusiasm

  • Promptness of payment

  • Servers knowledge


Gss question dimensions compare to similar restaurant

GSS Question DimensionsCompare to Similar Restaurant

  • Overall

  • Atmosphere

  • Food

  • Service


Software used

Software Used

  • SPSS

    • Statistical analysis software

    • User friendly graphical interface

    • Compatible with Brinker software


Crosstabs

Crosstabs

  • Find correlation between comfort and other variables

  • The best Pearson’s r value found is 0.620 for correlation of comfort and overall experience

  • Second best Pearson’s r value is 0.605 for comfort and cleanliness

  • Due to lots of data and significance=0 this r value shows a correlation


Comfort overall experience

Comfort & Overall Experience


Comfort cleanliness

Comfort & Cleanliness


One way anova

One-Way ANOVA

  • Compare means of variables using prototype as factor to find significance of differences

  • Full analysis was done on 19 variables


Food served timely

Food served timely

5.A

SP

7.X

8.X

5.AX

6.X

8.M


Comfort

Comfort

SP

5.A

7.X

8.X

5.AX

6.X

8.M


Atmosphere

Atmosphere

SP

5.A

7.X

8.X

5.AX

6.X

8.M


Compare to similar overall

Compare to similar overall

SP

5.A

7.X

8.X

5.AX

6.X

8.M


Overall

Overall

SP

5.A

7.X

8.X

8.M

5.AX

6.X


Conclusion

Conclusion

  • Prototype 14 consistently scored higher than the rest

    • Changed exterior and interior

    • Newer look : Stone and perforated metal exterior accents; cook-off/ event pictures, toys and cars spotlighted inside

    • 7 stores and 4078 entries


Conclusion1

Conclusion

  • Prototype 11 and 7.X consistently scored low

    • 11 only has one restaurant

    • 7.X is expanded 7; once again only a few

    • 7.X may have scored low because of location and not prototype


Suggestion

Suggestion

  • It appears that the prototype does not affect the comfort much

  • Benchmarks may help to better separate the strong and weak prototypes

  • Look at top 2 boxes of ratings instead of means


Suggestion1

Suggestion

  • With minor adjustments to staff, air, and table spacing comfort levels could improve

  • More detailed questions on GSS or focus group may offer more insight


Analysis of statistical trends between design and comfort at chili s restaurant

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