Walcouture
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WalCouture. Dimensional Wall Fashion. Artsy Backstory. WalCouture™ was introduced in the UK 10 years ago as Gallery Blocks and embarked on a soft launch in the U.S. in 2007. The company did a major brand overhaul and re-launched as Artsy Couture at PhotoPlus Expo in New York in 2010.

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WalCouture

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Walcouture

WalCouture

Dimensional Wall Fashion


Artsy backstory

Artsy Backstory

  • WalCouture™ was introduced in the UK 10 years ago as Gallery Blocks and embarked on a soft launch in the U.S. in 2007.

  • The company did a major brand overhaul and re-launched as Artsy Couture at PhotoPlus Expo in New York in 2010.

  • The excitement for Artsy Couture and its signature product, WalCouture™, was unmatched.

  • You can get a glimpse of this market buzz in the following video…


Artsy couture at photoplus expo 2010

Artsy Couture at PhotoPlus Expo 2010

Click Here to View Artsy Couture Video

If there are any problems with playing the video, right click and select Open Hyperlink


Walcouture details

WalCouture™ Details

  • WalCouture™ is unique, dimensional wall décorfeaturing photo prints that are mounted to single or multiple wooden blocks.

  • The WalCouture are completely hand crafted, customizable, ready-to-hang, and can be wiped clean with a damp cloth.

  • Many design templates are available for designer backgrounds, edging, and custom details.


Artsy the consumer market

Artsy & the Consumer Market

  • Artsy Couture was built for the consumer female/mother that is typically making purchasing decisions on photographic and décor items.

  • This product takes photographic prints to the next level and lends an affordable, custom, and exciting option for retailers.

  • The WalCouture™ product and production process are trademarked and patent pending, and we are the first to ever produce this kind of photographic product.


The team

The Team

  • We are dedicated to creating innovative, top-notch, appealing, and affordable products.

  • Our team consists of 125 employees and our executive leadership has over 10 years of experience in the photographic industry. We operate a 50,000 square foot, state-of-the-art facility in Hunt Valley, MD.


The team1

The Team

  • We are a young, savvy, innovative group who understands the nuances of both the professional photographic and retail/consumer markets.

  • As a partner, you would have a dedicated account team to service all of your needs.


Proposed walcouture branding for walgreens

Proposed WalCouture™ Branding for Walgreens

  • We propose re-branding Walcouture™ as WalCouture for Walgreens. We want to differentiate the product line between Artsy Couture and the professional photographic market, and Walgreens and the consumer market.

  • The blocks can also be stamped and branded on the back of the product as WalCouture by Walgreens.


Proposed products for walgreens

Proposed Products for Walgreens

We are able to easily expand these product offerings, but for the initial launch, we are confident in these sizes and configurations for the Walgreens market.

  • 5x7 single block

  • 8x10 single block

  • 11x14 single block

  • 10.5x10.5 backboard with a 6x6 floating block

  • 11x14 backboardwith a 5x8 floating block

  • Photo Cube


Walcouture by walgreens customer profile

WalCouture by Walgreens Customer Profile

The customer demographic of WalCouture™ parallels the customer demographic of Walgreens. We will focus on:

  • females, average age 22-44

  • brides, young mothers


Walcouture by walgreens customer profile1

WalCouture by Walgreens Customer Profile

Our focus is not only on acquiring customers of the WalCouture line, but on repeat business with this customer base. We have noticed that our female market purchases skew heavily on repeat business and product loyalty.


Walgreens placement

Walgreens Placement

  • We would like to offer WalCouture both in stores via kiosks and online with Walgreens.

  • We propose testing the product line in one market.

  • We have the capacity to expand to all Walgreens locations at any time.


Walcouture pop display

WalCouture POP Display


Marketing support

Marketing Support

We are willing to lend the following marketing financial support and development for WalCouture at Walgreens in the following mediums:

  • In-store signage

  • Point of Purchase display

  • Promotional Monies


Service schedule

Service Schedule

  • The turnaround time for WalCouture will be 3-5 days.


Next steps

Next Steps

  • Decide on SKUs for launch

  • Add WalCouture to the 2012 Walgreens product roadmap

  • Confirm prosposed volumes/launch date

  • Develop pricing/marketing strategy


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