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Vanessa Pacheco. Brief History. SunTrust Banks, Inc., is an American bank holding company . The largest subsidiary is SunTrust Bank. It had US$ 172.7 billion in assets as of September 30, 2009

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Brief history
Brief History

  • SunTrust Banks, Inc., is an Americanbank holding company. The largest subsidiary is SunTrust Bank.

  • It had US$172.7 billion in assets as of September 30, 2009

  • SunTrust operates approximately 1,700 bank branches across Southern states, including Alabama,Arkansas, Florida, Georgia, Maryland, Mississippi, North Carolina, South Carolina, Tennessee, Virginia,West Virginia, and Washington, D.C.


Location
Location

  • Branch Bank: Standard bricks-and-mortar banks that provide branches and ATM services in multiple locations. While these banks do offer online banking services, they are generally not capable of offering the same high rates and low costs as an online only bank.


How does the bank credit union use imaging branding to appeal to the consumer
How does the bank/credit union use imaging/branding to appeal to the consumer?

  • Commercials

  • taglines, "Live Solid. Bank Solid,"

  • Advertisements


Late fees
Late Fees appeal to the consumer?

  • $29.00 if your New Balance is less than $250.00

  • $39.00 if your New Balance is $250.00 or more.


What types of services does this bank credit union offer
What types of services does this bank/credit union offer? appeal to the consumer?

Advantage Money Market

-Monthly Fee : $15

-Minimum Balance: $100

-APY: 0.05%

Live Solids Savings Account

-Monthly Fee : $4

-Minimum Balance: $100

-APY: 0.05%


What types of services does this bank credit union offer1
What types of services does this bank/credit union offer? appeal to the consumer?

Solid Choice

-Monthly Fee : $14

-Minimum Balance: $100

-APY: 0.04%

Everyday Checking

-Monthly Fee : $7

-Minimum Balance: $100

-APY: 0%



Rewards
Rewards the reason for this being that I do not have to pay a monthly fee or APY.

  • Delta SkyMiles Check Card

  • 5,000 bonus miles after your first purchase

  • One mile for every $1 dollar you spend

  • No mileage earning cap

  • Low $55 annual fee

  • Acceptance at millions of locations worldwide

  • Safety and security with zero liability, extended warranty, purchase assurance, satisfaction guarantee and price protection benefits


Credit cards
Credit Cards the reason for this being that I do not have to pay a monthly fee or APY.


Platinum visa
Platinum Visa the reason for this being that I do not have to pay a monthly fee or APY.

  • APR is currently 9.99%-16.99%

  • Optional overdraft protection for SunTrust checking

  • Auto Rental Collision Damage Waiver

  • Travel Accident Insurance

  • Year-end Summary Statement


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