Self, Identity, Self-esteem. Self- totality of you Physical body but also your identity, others’ perceptions, etc. Self constructed out of meaning Self-concept = individual’s beliefs about himself or herself; ideas about yourself Self-esteem = how you evaluate yourself Identity = who you are.
People tend to have all 3 motives
Which is strongest??
Sober cognitive response will recognize dubious nature of many flattering pieces of info.
Emotionally potent info. rules
Implicit Association Test – designed to address that last issue