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« Animal Watch» Media Strategy

« Animal Watch» Media Strategy. Challenges. Awareness Pet-Shops Shelters Education of masses. Idea. « What if you were one of them ? » . Insight & Strategy. Social media is building its hypes on negativity. How to use this? « reverse psychology ». After 4th of October.

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« Animal Watch» Media Strategy

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  1. « Animal Watch» Media Strategy

  2. Challenges • Awareness • Pet-Shops • Shelters • Education of masses

  3. Idea « What if you were one of them ? »

  4. Insight & Strategy Social media is building its hypes on negativity. How to use this? « reverse psychology »

  5. After 4th of October Mid September-4th of October Boost awareness through generating conversations and engagement by using reverse psychology. Create an emotional bond

  6. Mid September-4th of October «Sokaga At» (Kick «IT» Out) Facebook app or only status updates and Tweets. «..... sokağa atıyorum çünkü ....» («I kick somebody out; because .....») Unfriending Facebook friends to make them feel «worthless» • Çocuğumu sokağa attım çünkü beni artık eğlendirmiyordu. • Ev arkadaşımı sokağa attım çünkü yemeğini yerken sağa sola döküyordu. • Annemi sokağa attım çünkü horluyordu. How will be the sentences like?

  7. After 4th of October • «What if you were one of them, would you give a 2nd chance to humanbeing?» • Re-friend the poeple they unfriended. • Sharing photos on social media via using «#2ndchance» and drawing attention

  8. Conclusion Letting people to feel «unworthy» in terms of the idea of « what if you were one of them» Awareness boost for the 2nd phase • Photos with «#2nd chance» on social media • Directing to the shelters for adopting pets • Think twice before kicking them out!

  9. Thank you !

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