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Webmaster User Group. July 16, 2014 Session 10:00am – 11:45am. Webmaster User Group. Welcome Back!. Facilitator: Michael Chen Web Policy Coordinator. July 16, 2014. Agenda. Web Roadmap. Where We’ve Been. Where We’re At. Where We’re Going. Overview of Offerings.

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Webmaster user group

Webmaster User Group

July 16, 2014 Session

10:00am – 11:45am

Webmaster user group1

Webmaster User Group

Welcome Back!

Facilitator: Michael Chen

Web Policy Coordinator

July 16, 2014



Web roadmap

Web Roadmap

  • Where We’ve Been

  • Where We’re At

  • Where We’re Going

Overview of offerings

Overview of Offerings


David Escobar

Ca web publishing

CA Web Publishing


Alicia Johnson

Ca web publishing1

CA Web Publishing

  • URSUS Web ContentManagement System

    • Released in Winter 2009

    • Custom-built, interim solution

    • Does not meet the needs of all customers

    • Lacking modern WCMS features

Ca web publishing2

CA Web Publishing

  • Formal evaluation of WCMS products completed

  • SiteCore selected as foundation of CA Web Publishing Service

    • Highly customizable

    • Enterprise grade solution

    • Feature rich

  • Currently in Implementation Phase

Ca web publishing3

CA Web Publishing

  • Initial release will provide features equivalent to current URSUS functionality

  • PLUS…

    • Configurable approval workflow

    • Improved WYSIWYG editor for non-technical content editors

    • Site Dashboard

    • Content classification for improved SEO

    • Better management of content (scheduling & versioning)

    • Content reuse

    • Responsive design template

    • Easy integration with 3rd party applications

Ca web publishing4

CA Web Publishing

  • Future Releases will include

    • Additional social integration

    • Content personalization based on user behavior or locality

    • Advanced analytics and the ability to create marketing campaigns

    • Features based on user feedback

Ca web publishing5

CA Web Publishing

  • Advantages of CA Web Publishing Service

    • Enterprise features

    • Painless template updates

    • Scalable, redundant architecture

    • OTech provided training

    • Economy of scale

Google analytics

Google Analytics


Richard Lehman

Google analytics ga

Google Analytics (GA)

2010 – GA: New Shared Service

Google analytics ga1

Google Analytics (GA)

2011 – Urchin customers migrated to GA

Google analytics ga2

Google Analytics (GA)

2012 – CA.gov State-wide GA Dashboard

Google analytics ga3

Google Analytics (GA)

Google has extended the product

Google analytics ga4

Google Analytics (GA)

Track how users flow through your site

Google analytics ga5

Google Analytics (GA)

View visitor location by map or

city list

Google analytics ga6

Google Analytics (GA)

Watch traffic in real time!

Google analytics ga7

Google Analytics (GA)

  • 127+ State Agencies using GA

  • Exploring options for further utilization

  • Increasing “executive level” requests for GA reports – especially in the area of mobile

Google analytics ga8

Google Analytics (GA)

Note: mobile is over 30% of all traffic on State sites and is still growing!

Google analytics ga9

Google Analytics (GA)

  • Development of a standard GA embed script that addresses:

    • Your website analytics

    • State-wide analytics

    • Tracking file downloads (PDFs, etc.)

    • Filtering out last 3 digits of IP address

Google analytics ga10

Google Analytics (GA)

  • Encourage further State Agency adoption

  • Encourage more use by mobile applications

Google analytics ga11

Google Analytics (GA)

  • Future upgrade to Universal Analytics (for IoT)

  • includes physical world: field offices, business processes, meters, traffic counters, etc.


Google analytics ga12

Google Analytics (GA)

  • Future presentations on GA usage?

  • Willing to present at WUG? How about:

    • BOE: 5 dashboards

    • DIR: 2 dashboards

    • EDD: 10 dashboards

    • SCO: 8 dashboards

    • SPB: 3 dashboards

      WUG would love to hear your lessons learned!

Google analytics ga13

Google Analytics (GA)

Questions ?

10 minute break

10 Minute break




Barbara Haven



  • Legislation

  • Section 508 of Rehabilitation Act of 1973

  • CA Govt. Code § 11135

  • 2010 - 21st Century Communications and Video Accessibility Act (CVAA)



  • Standards

  • 1997 - W3C Web Accessibility Initiative (WAI)

  • 1999 WCAG 1.0



  • We’re in Good Shape…

  • WCAG 1.0 transitions to WCAG 2.0

  • 2010 - IT Policy Letter 10-10

  • 2011 - IT Accessibility Resource Guide as State Information Mgmt. Manual (SIMM) 25



  • Testing and Assistive Technology

  • Better browsers and browser extensions

  • Screen Readers

  • Other Assistive Technology



  • Screen Readers Example

  • Job Access With Speech (JAWS) started in 1989 for MS-DOS

  • WebAIM Survey of Screen Readers, most used in 2012



  • Screen Reader DEMO http://youtu.be/2PMuBQ7LyOw?t=5m16s

    Excerpt to be shown (less than 2 minutes)



  • Greater understandings of  people with disabilities

  • Improved assistive technology and testing

  • Litigation trending up

  • Section 508 Refresh Standards



  • Section 508 refresh and WCAG 2.0, which the state will legally follow when adopted soon

State template

State Template


Richard Lehman

State template1

State Template

  • 2000 HTML tables design - Ex: sdrc.ca.gov

  • 2007 Fluid Design (our first CSS based design) – Ex: oal.ca.gov

  • 2010 Large Banner, Fixed Design – Ex: dmv.ca.gov

  • 2013 A Responsive Design - Ex: ca.gov

State template2

State Template

State template3

State Template

  • Mobile is over 30% of State Web traffic

  • Pew Research Internet Project:

    • 90% American Adults have cell phone

    • 58% a Smartphone (83% age 18-29)

    • 32% an e-reader, 42% a tablet

  • Siri, Google Now, MS Cortana, etc.

State template4

State Template

  • Siri, Google Now, MS Cortana, etc.




  • Glasses

  • Rings

  • Ear buds

  • Cars

  • Robots

  • Etc.

  • Do State websites provide answers here?

State template5

State Template

A search result is NOT an “answer”. It is not specific and therefore the answer also cannot be “spoken”.

You must go to the page and read until you hopefully find the answer.

State template6

State Template

Here’s an answer that is “spoken”. But who actually provided the answer?

Note: I could not find any “spoken” answers from State websites!

State template7

State Template

So what websites provide exact answers to Siri, Google Now, and Cortana?

Semantically designed sites do!

State template mobile

State Template – Mobile!

1. Mobile Demands a “Re-Architecting” of the State Template:

  • Schema.org – schemas recognized by search providers. Example template elements:

    • NewsArticle, Event, Map, AboutPage, ContactPage, ProfilePage, Person, JobPosting, GovernmentOrganization, GovernmentOffice, GovernmentPermit, GovernmentService, ServiceChannel, PostalAddress, OpeningHoursSpecification, etc.

State template mobile1

State Template – Mobile!

Note: a quality content management system (CMS) can further augment the new State Template with even more specific “business language” oriented semantics:

  • Technical Reference:

    • Linked Data in HTML, RDFa – rdfa.info

State template mobile2

State Template – Mobile!

2. Semantic Design Aspects (look & feel & layout):

  • Bootstrap – industry “mobile first” framework for faster and easier web development. (getbootstrap.com) The “scaffolding” elements of the site. Ex:

    • Dropdown-menu, button, checkbox, radio, navbar, container, breadcrumb, pagination, label, badge, page-header, thumbnail, alert, progress-bar, media, list-group, panel, viewport, blockquote, table-responsive, form, etc.

State template mobile3

State Template – Mobile!

3. Minimize Future State Site Migration Efforts!

  • Because of a template with a stable, semantically designed architecture

State template mobile4

State Template – Mobile!

4. A New Responsive Menu (Ex: Maine.gov)

State template mobile5

State Template – Mobile!

New “Semantically” Designed State Template

  • Anticipated delivery to State Webmasters:

    6 months

Webmaster user group

Questions ?

Thank you

Thank you!



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