Marketing basics
Download
1 / 13

MARKETING BASICS - PowerPoint PPT Presentation


  • 129 Views
  • Uploaded on

MARKETING BASICS. Presented by Dr. Memo Diriker to the ORLD 618 Ph.D. Class at the University of Maryland—Eastern Shore July 15, 2006. MARKETING. The Marketing Mix. Product. Product Life Cycle New Product Development Adoption and Diffusion The Product Portfolio. Price. Core Price

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about ' MARKETING BASICS' - lynton


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Marketing basics

MARKETING BASICS

Presented by

Dr. Memo Diriker

to the

ORLD 618 Ph.D. Class

at the

University of Maryland—Eastern Shore

July 15, 2006




Product
Product

  • Product Life Cycle

  • New Product Development

  • Adoption and Diffusion

  • The Product Portfolio


Price
Price

  • Core Price

  • Transaction Support


Promotion
Promotion

  • Mass Selling

  • Personal Selling

  • Sales Promotion


Place
Place

  • Move Element

  • Store Element

  • Transaction Point

  • Order Processing


4 2 ps
4 + 2 Ps

  • Political Power

  • Public Awareness






Copies of this presentation and the handout can be found at http www orld618 info
Copies of this presentation and the handout can be found at:http://www.ORLD618.info


ad