Marketing basics
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MARKETING BASICS. Presented by Dr. Memo Diriker to the ORLD 618 Ph.D. Class at the University of Maryland—Eastern Shore July 15, 2006. MARKETING. The Marketing Mix. Product. Product Life Cycle New Product Development Adoption and Diffusion The Product Portfolio. Price. Core Price

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MARKETING BASICS

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Marketing basics

MARKETING BASICS

Presented by

Dr. Memo Diriker

to the

ORLD 618 Ph.D. Class

at the

University of Maryland—Eastern Shore

July 15, 2006


Marketing

MARKETING


The marketing mix

The Marketing Mix


Product

Product

  • Product Life Cycle

  • New Product Development

  • Adoption and Diffusion

  • The Product Portfolio


Price

Price

  • Core Price

  • Transaction Support


Promotion

Promotion

  • Mass Selling

  • Personal Selling

  • Sales Promotion


Place

Place

  • Move Element

  • Store Element

  • Transaction Point

  • Order Processing


4 2 ps

4 + 2 Ps

  • Political Power

  • Public Awareness


Segmentation

Segmentation


Buyer behavior

Buyer Behavior


Planning control and evaluation

Planning, Control, and Evaluation


Market research

Market Research


Copies of this presentation and the handout can be found at http www orld618 info

Copies of this presentation and the handout can be found at:http://www.ORLD618.info


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