CONSUMER BEHAVIOR CHAPTER # 1 “INTRODUCTION AND OBJECTIVES”. By Aaftab Ullah. IN THIS FIRST CHAPTER, WE ARE GOING TO DISCUSS THREE MAIN AREAS,. DEFINING THE NATURE OF CONSUMER BEHAVIOR APPRECIATING WHY WE SHOULD STUDY CONSUMER BEHAVIOR DEVEOLPING A FRAMEWORK FOR STUDYING CONSUMER BEHAVIOR.
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CONSUMER BEHAVIORCHAPTER # 1“INTRODUCTION AND OBJECTIVES”
The tastes in art and manners that are favored by a social group, or All the knowledge and values shared by a society.
Behavior of Christians in USA towards Christmas is so favorable but the Hindus (subculture) living in USA will never celebrate Christmas.
The decision process and physical activity individuals engage in, when evaluating, acquiring, using or disposing of goods and services.
A person who regularly purchases products or hire services from a particular store or service provider.
E.G, you daily or say after 2 days use to fill your car at shell gas station, in this case you will be considered as customer of shell company.
Those persons who purchases for the purpose of individual or house hold consumption.
1: Significance in Daily Lives:
So it plays very basic role
in our daily lives.
product designers, etc
There were labors in different organizations of USA who were suffering from bad smell an organization produced a new soap by the name of Colgate Palmolive soap specially for them.