Networking to Reach Diverse Donors
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Networking to Reach Diverse Donors. Nicole Brown Manager, Relationship and Community Outreach Yadira Pagan Manager, Corporate & Community Relations. New York Blood Center (NYBC).

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Networking to Reach Diverse Donors

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Networking to reach diverse donors

Networking to Reach Diverse Donors

Nicole Brown

Manager, Relationship and Community Outreach

Yadira Pagan

Manager, Corporate & Community Relations

New york blood center nybc

New York Blood Center (NYBC)

New York Blood Center (NYBC) is a non-profit organization that supports approximately 200 area hospitals, providing needed blood and blood components for the 18 million people in the New York/ New Jersey metropolitan area. NYBC is also a world leader in hematology, clinical services and transfusion science, conducting both basic and applied research in these important fields. Because of this leadership position, NYBC not only develops and distributes innovative blood products and services; it also provides comprehensive training, public education and medical services for both health care professionals and the community.

The Regions of the New York Blood Center:

Brooklyn/Staten IslandBlood Services

Hudson Valley Blood Services

Long Island Blood Services

New Jersey Blood Services

New York Blood Services

Diversity in new york city population totals

Diversity in New York City- Population Totals*

*Totals based on 2000 Census

Nyc donor diversity base five boroughs

NYC Donor Diversity Base (Five Boroughs)

*Total Donors for 2008: 116,981

Building relationships in diverse communities

Building Relationships in Diverse Communities

  • Become familiar with the culture

    • Details of population (Demographics, music, language, etc)

    • Dynamics of the culture (How to make things happen)

    • History regarding blood donations


  • Display a genuine and well planned approach/ interest

  • Maintain an open line of communication

  • Be respectful of cultural differences

  • Have patience in result expectations

Networking goals for more diverse blood

Networking Goals for More Diverse Blood

  • Build TRUST within the cultural community

  • Identify the key stakeholders in the community

  • Create awareness for the need

  • Establish long-term relationships with groups

  • Establish NYBC brand recognition in the community


Latinvision networking tree

LatinVision Networking Tree

Harlem business association networking tree

Harlem Business Association Networking Tree

Increase in first time donors

Increase in First Time Donors

NYBC had an average of 16.5% first time donors per drive in 2008.

Harlem’s Children Zone (February 24, 2009):

Blood Drive Results

43 Donors Registered

32 Donations Received

18 were first time donors (56%)

10 were first time Black donors (31%)

Networking cycle

Networking Cycle

What s next

What’s Next?

  • Network on a regular basis

  • Maintain consistent follow-up

  • Be sure to follow-through

  • Measure your results

  • Realize this is an investment

    • Results can be seen immediately or long-term


Suggested networking opportunities

Suggested Networking Opportunities



  • Urban


  • Association of Hispanic Healthcare


  • Community Boards or Civic Associations

  • EOC (Economic Opportunity Council)

  • BID (Business Improvement District)

  • Latino Fraternities and Sororities

  • Black Fraternities and Sororities

  • Chamber of Commerce

    Community Health/ Disease Related

  • Sickle Cell Disease Associations

  • American Diabetes Association

  • American Heart



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