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XVII International AIDS Conference 3-8 August 2008 | Mexico City Skills Building Session. Professional Media Coverage: Culture, Gender and Human Rights in HIV and AIDS Reporting. 6 August 2008 from 2:30 p.m. to 6:00 p.m. Venue: SBR3. Workshop Objectives.

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6 August 2008 from 2:30 p.m. to 6:00 p.m. Venue: SBR3

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XVII International AIDS Conference3-8 August 2008 | Mexico City Skills Building Session

Professional Media Coverage:Culture, Gender and Human Rights in HIV and AIDS Reporting

6 August 2008

from 2:30 p.m. to 6:00 p.m.

Venue: SBR3


Workshop Objectives

To increase awareness of what comprises culturally relevant, human rights-based and gender sensitive reporting.

To build knowledge on how to report effectively on HIV and AIDS.

To identify the importance of language in reporting on HIV and AIDS.

To build media professionals’ capacity for reporting on HIV and AIDS.


Workshop Facilitators

Mr Andrew Radolf

UNESCO Office in San Jose

Ms Mia Milan

Internews

Mr Chris Mallouris

Global Network of People Living with HIV/AIDS,

GNP+

Ms Ainhoa Jaureguibeitia

UNESCO Headquarters, Culture Sector


Perspectives on how the global media news reports on HIV and AIDS

SESSION I


Analysis


FINDINGS:

  • Coverage:

    Room for improvement concerning the scope and quality of HIV and AIDS coverage in the media.

  • Language:

    The language used to report on HIV and AIDS is still perceived to be stigmatizing – portraying people living with HIV as passive victims, or in some cases even criminalizing them.

  • Conflict of interest:

    The goals of the media and HIV activists are perceived by some to be in opposition.


RECOMMENDATIONS:

More investigative stories about social issues related to HIV and AIDS

More stories about people living with HIV and AIDS in order to give a face and a voice to the disease

Increased focus on positive livingwithin

the portrayals of people living with HIV

More specialist health reporters


Placing Concepts: Culturally Appropriate, Gender Responsive and Human Rights-Based Reporting

SESSION II


Different Definitions of Health

健康

здоровье

Salud

صحه

Health

Santé


Why Culture Matters…?

Important to understand how culture influences the discussion, prevention and treatment of illness


Why Culture Matters…?

Culture has a vital influence on health:

Determines how health-related decisions are made

It shapes definitions

of illness


Why Culture Matters…?

What are some examples of the relationship between culture and healthwhen covering HIV and AIDS?

Sex Education

Gender Roles

Community versus Individual values


Why Culture Matters…?

Culture is often portrayed as an obstacleto healthy behaviours

but in fact

Culture is usually the key to encouraging positive behaviour changes.


Culture

Politics

Gender

Economics

HIV and AIDS

epidemic

Education

Health

Law

Human

Rights

Culture

Why Culture Matters…?

Impossible to recognize every social and cultural factor impacting the epidemic


Why Culture Matters…?

BUT building a general awareness of these can make reporting more accurate, balanced and relevant to your audience.

Media

Culture

Politics

Gender

Economics

HIV and AIDS

epidemic

Education

Health

Law

Human

Rights

Culture

Media


Culture

Politics

Gender

Economics

HIV and AIDS

epidemic

Education

Health

Law

Human

Rights

Culture

Why Culture Matters…?

Need to supplement knowledge of the basic facts

about the epidemic

Challenge

for journalists

reporting on HIV and AIDS is to balance between


Gender Responsive ….?


Gender - What do we mean?

The term “Gender” is often

confused with ‘Sex’:

‘SEX’The biological and physiological characteristics that define someone as a man or woman


Gender - What do we mean?

To mark the difference in your writing, you can use ‘male’ and ‘female’ for sex categories, and ‘masculine’ and ‘feminine’ for gender categories[1].[1] World Health Organisation (WHO), “What do we mean by “sex” and “gender”?”

http://www.who.int/gender/whatisgender/en/index.html

Gender Culturally constructed roles assigned to men and women influencing what behaviours, activities and attributes are acceptable for each sex.


Gender and the Pandemic

Gender inequality is currently both fuelling and intensifying the impact of the HIV epidemic.


Gender and the Pandemic

For example,

gender norms can influence:

  • Access to education and information

  • Sexual practice and risk behaviours

  • How violence among genders is condoned


Integrating a Gender Perspective in your work

Everyone has personal opinions, biases and stereotypesthat can easily influence a person's work

Gender biases and prejudices within reporting and amongst media practitioners can seriously jeopardize the quality and accuracy of reporting.


Gender Perspective

Introducing a gender perspective into the media is important because it helps journalists and editors to understand how:

Attitudes, Prejudices, Biases,

and Socialization

come out within reporting


Gender Responsive Reporting

Gaining an understanding

of how gender is

impacting the epidemic

as a necessary

basis for reporting

on the epidemic.

Two Gender Dimensions within HIV and AIDS reporting:

Adding a gender perspective tothe

reporting process:

  • Who gets covered?

  • From what perspective?

  • What stereotypes are communicated?

  • Does the coverage reveal gender inequality that reinforces or upholds traditional values and attitudes that diminish one’s rights?


Human Rights-Based …


Human rights-based approach (HRBA)

Human rights express recognition and respect for human dignity: they are universal and belong equally to all human beings

Human rights consist of:

economic, social and cultural rights

civil and political rights


Linkages: HRBA, HIV and AIDS

  • They impact not only the physical health of individuals, but also their social identity and condition.

  • Extremely high levels of stigma and discrimination surrounding HIV and AIDS.

What is different

about

HIV and AIDS?


Linkages: HRBA, HIV and AIDS

The spread of HIV and AIDS is disproportionately high among groupsalready experiencing a lack of human rights protection, social and economic discrimination, and/or are marginalized by their legal status. [1]

United Nations Educational, Scientific, and Cultural Organization (UNESCO), “HIV/AIDS and Human Rights, Young People in Action Kit”

http://portal.unesco.org/en/ev.php-URL_ID=35997&URL_DO=DO_TOPIC&URL_SECTION=201.html, 2001.


When Human Rights are Denied:

  • Lack of access to information can lead to misinformation and risky behaviors

  • Medicines to protect the right to life and the right to health can be difficult to access and afford

  • Discrimination and denial of the right to employment is more likely to occur

  • There is often a loss of privacy, confidentiality and dignity

  • Increased likelihood that people will NOT seek counseling, testing, treatment and support


Where to go from here…?

Politics

Economics

Media

Gender

Culture

HIV and AIDS

epidemic

Education

Health

Media

Law

Human

Rights


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