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23 September – 24 October 2011

Premium SMS. 23 September – 24 October 2011. Premium SMS. Cumpara aplicatii premium fara card de credit din Nokia Store. Descarci aplicatii si platesti direct pe factura telefonica sau din creditul cartelei Componente: Mobile banners / CPM Web banners / CPC, CPM Traffic takeover

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23 September – 24 October 2011

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  1. Premium SMS 23 September – 24 October 2011

  2. Premium SMS • Cumpara aplicatii premium fara card de credit din Nokia Store. Descarci aplicatii si platesti direct pe factura telefonica sau din creditul cartelei • Componente: • Mobile banners / CPM • Web banners / CPC, CPM • Traffic takeover • Landing page • Showcase banner

  3. Traffic takeover nokia.ro Period: 3 October-14 October

  4. Traffic Hero teaser nokia.ro Period: 23 September -24 October Afla mai multe: CTR 20,2%

  5. Traffic landing page nokia.ro/platasms Period: 23 September -22 October

  6. Mediaplan (mobisites)

  7. Mobile banners – aplicatii promovate 300 x 75 216 x 54 aplicatie de retele sociale si content target pe telefoanele pe platforma S60 aplicatie de protectie a datelor target pe telefoane Nokia de business (gama Eseries) 320 x 50 joc de golf bannere targetate pentru telefoanele cu Symbian 3

  8. Mobile banners • Bannere mobile: • Portalul Yahoo - rata de click 0.82%, rata de conversie 18.3% (mai mica decat pe web) • Rata de conversie medie pe mobile 20.06% (mai mica decat pe web)

  9. Web banners 728 x 90 300 x 250 160 x 600

  10. Web banners • Rata de click mica (0.14%) • Rata de conversie mare (21%)

  11. Thank you! raluca.popa@wunderman.com

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