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The Affluent Society 16-2

The Affluent Society 16-2. The Growth of Suburbia. Bill Levitt Levittown, NY Affordable, single family homes in the suburbs 2-3 bedrooms, 2 bathrooms, back and front yard Many people felt the suburbs would provide a better life for their children. The Baby Boom.

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The Affluent Society 16-2

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  1. The Affluent Society 16-2

  2. The Growth of Suburbia • Bill Levitt • Levittown, NY • Affordable, single family homes in the suburbs • 2-3 bedrooms, 2 bathrooms, back and front yard • Many people felt the suburbs would provide a better life for their children

  3. The Baby Boom • More than 65 million children were born between 1945-1961 • GI benefits • Home prices • TV and advertising pushing family life

  4. Changing Workplace • White collar jobs increased • Blue collar jobs decreased • Consumerism dominates the work place • Franchises, corporations, business growths tremendously • Conformity also dominates the work place and society

  5. Scientific Advances • The transistor radio • In 1946 the first computers are used to calculate data • Jet airliners • Plastics, lightweight metals, jet engine, affordable travel for the masses

  6. The New Mass Media • The rise of TV • I Love Lucy, The Ed Sullivan Show, The Lone Ranger, Dragnet • Hollywood lost viewers due to the TV • Radio began to feature more music, news, weather, and sports • Car radios!

  7. Rock ‘n’ Roll • Born from Rhythm and Blues music, originally known as black music • Elvis Presley becomes the “King of Rock ‘N’ Roll” • Created a new group in society known as ‘teenagers’ • United by their music, creates the first generation gap

  8. The Beat Movement • Counter culture • Did not want to ‘fit in’ to the conformist mentality of the 1950s • Did not support the pop culture movements • Most well known for writing (poetry), and art • Jack Kerouac- On the Road

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