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Monster Beverage Corp. Founded in 1985 Previously known as Hansen Natural Corp Changed its name to Monster Beverage Corporation in Jan 2012 Headquartered in Corona, CA Takes up 1.4% of the market Gained volume in 2012 Competitors lost volume Two reportable segments

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Monster beverage corp
Monster Beverage Corp

  • Founded in 1985

  • Previously known as Hansen Natural Corp

    • Changed its name to Monster Beverage Corporation in Jan 2012

  • Headquartered in Corona, CA

  • Takes up 1.4% of the market

    • Gained volume in 2012

    • Competitors lost volume

  • Two reportable segments

    • DSD took up 95.6% of sales

    • Warehouse took up 4.4% of sales


Monster beverage corp1
Monster Beverage Corp

  • Brands include:

    • Monster Energy

    • Hansen’s

    • Peace Tea

    • Worx Energy

    • Blue Sky


Comparable companies
Comparable Companies

  • 10k describes them as “alternative” beverage category

    • Combines non-carbonated RTD beverages with “new age” beverages

  • Top 3 Competitors control 88% of the market

    • The Coca-Cola Company

    • Dr. Pepper Snapple

    • PepsiCo

    • Monster Beverage


Operating expenses
Operating Expenses

Advertising & Promotional Expenses

  • From Income Statement:

  • $181.8 million of $600 million Operating Expenses comes from Advertising & Promotional Expenses


Inventory
Inventory

  • From Balance Sheet:


PP&E

  • From Balance Sheet:


Intangibles
Intangibles

  • From Balance Sheet:


Accumulated other comprehensive loss income
Accumulated Other Comprehensive (Loss) Income

  • From Balance Sheet:


Income taxes
Income Taxes

  • From Income Statement:


Net sales
Net Sales

  • From Income Statement:






Takeaways concerns
Takeaways & Concerns

  • Were not that many notes compared to large firms

  • However

    • Notes provided a good basis



Sources cited
Sources Cited

  • Photos from Google images

  • Yahoo Finance: MNST

  • http://www.beverage-digest.com/pdf/top-10_2013.pdf


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