Monster beverage corp
This presentation is the property of its rightful owner.
Sponsored Links
1 / 18

Monster Beverage Corp PowerPoint PPT Presentation


  • 99 Views
  • Uploaded on
  • Presentation posted in: General

Monster Beverage Corp. Founded in 1985 Previously known as Hansen Natural Corp Changed its name to Monster Beverage Corporation in Jan 2012 Headquartered in Corona, CA Takes up 1.4% of the market Gained volume in 2012 Competitors lost volume Two reportable segments

Download Presentation

Monster Beverage Corp

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Monster beverage corp

Monster Beverage Corp

  • Founded in 1985

  • Previously known as Hansen Natural Corp

    • Changed its name to Monster Beverage Corporation in Jan 2012

  • Headquartered in Corona, CA

  • Takes up 1.4% of the market

    • Gained volume in 2012

    • Competitors lost volume

  • Two reportable segments

    • DSD took up 95.6% of sales

    • Warehouse took up 4.4% of sales


Monster beverage corp1

Monster Beverage Corp

  • Brands include:

    • Monster Energy

    • Hansen’s

    • Peace Tea

    • Worx Energy

    • Blue Sky


Comparable companies

Comparable Companies

  • 10k describes them as “alternative” beverage category

    • Combines non-carbonated RTD beverages with “new age” beverages

  • Top 3 Competitors control 88% of the market

    • The Coca-Cola Company

    • Dr. Pepper Snapple

    • PepsiCo

    • Monster Beverage


Operating expenses

Operating Expenses

Advertising & Promotional Expenses

  • From Income Statement:

  • $181.8 million of $600 million Operating Expenses comes from Advertising & Promotional Expenses


Inventory

Inventory

  • From Balance Sheet:


Monster beverage corp

PP&E

  • From Balance Sheet:


Intangibles

Intangibles

  • From Balance Sheet:


Accumulated other comprehensive loss income

Accumulated Other Comprehensive (Loss) Income

  • From Balance Sheet:


Income taxes

Income Taxes

  • From Income Statement:


Net sales

Net Sales

  • From Income Statement:


Monster balance sheet

Monster Balance Sheet


Monster bs cont

Monster BS Cont.


Monster bs cont1

Monster BS Cont.


Monster income statement

Monster Income Statement


Takeaways concerns

Takeaways & Concerns

  • Were not that many notes compared to large firms

  • However

    • Notes provided a good basis


Monster beverage corp

Questions?


Sources cited

Sources Cited

  • Photos from Google images

  • Yahoo Finance: MNST

  • http://www.beverage-digest.com/pdf/top-10_2013.pdf


  • Login