Understanding Business Strategy. Part 3: Strategy Chapter 8: Competing Across Borders. First Understand Globalization. Besides information technology, the other major environmental context impacting organizational behavior is globalization.
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Understanding Business Strategy
Part 3: Strategy
Chapter 8: Competing Across Borders
Besides information technology, the other major environmental context impacting organizational behavior is globalization.
Today, well-known U.S.-based multinational corporations have more than half their assets overseas.
With trends toward similar clothes, entertainment, material possessions, and recognition that English is the international business language, people around the world still think and behave in different ways.
The starting point of how the globalization environment affects and is affected by organizational behavior is culture.
Heaven is where…
The police are British,
The cooks are French,
The mechanics are German,
The lovers are Italian and
it’s all organized by the Swiss
Hell is where…
The police are German,
The cooks are British,
The mechanics are French,
The lovers are Swiss and
it’s all organized by the Italians
Perceptions of . . .
Liability of foreignness
Does this still apply?
Would we say there are basic assumptions about business that transcend culture?