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“ ” ing Facts

“ ” ing Facts. Pinterest is the 3rd most popular social networking site in the world Over 4 million unique visitors daily Since May 2011, the number of total unique visitors has increased by 2,702.2 percent

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“ ” ing Facts

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  1. “ ”ing Facts • Pinterest is the 3rd most popular social networking site in the world • Over 4 million unique visitors daily • Since May 2011, the number of total unique visitors has increased by 2,702.2 percent • Over 80 percent of pins are actually re-pins, rather than brand new content • The average time spent on Pinterest is 15.8 minutes

  2. Demographics • 80 percent of Pinterest users are female • 50 percent of users have children • Pinterest users in the US are most likely to live in the midwestern states • 30% of users are between 25-34 years old • The average income of Pinterest users is $100,000+

  3. Getting the most from Setting up your account: • For maximum exposure, use the name of your blog rather than your own name • Always put as much information as possible in your profile about your blog • Always put the URL of your site in your profile • Connect your Pinterest account with your Facebook and Twitter pages

  4. Basics Pin: an image added to Pinterest with a link back to it’s source Repin: adding an image you find on Pinterest to your own boards Board: where you organize your pins by topic

  5. Setting Up Your Boards • Put your blog name in the title of your boards • The more boards you have, the more exposure Pinterest will give you • Name your boards creatively • Spread out your pinning across all of your boards • Boards show up in search engines, not individual pins. Make your boards as detailed as possible. • Update your boards on a regular basis

  6. Putting to Use • Every single post MUST HAVE a button • Wordpress has a plug-in that will automatically add a “Pin It” button to your posts • Pin every single post • Put your blog’s URL in each pin’s description • Keep your descriptions short, clear and precise • Use keywords in your descriptions so people can find your pin or board when they search

  7. A Picture is worth1000words • Every post needs to have a picture • Touch pictures up using free sites like PicMonkey.com or iPiccy.com • Add a watermark to your pictures • Add words to your pictures • If you have old posts with bad pictures, re-do them and re-pin them

  8. If you don’t have pictures, go to sites like Wylio.com who have free pictures for bloggers • If you don’t have a picture for your post, create a graphic image with words to describe it

  9. When to Pin • Stay active on Pinterest. Pin at different times of day to reach different audiences. • Schedule pins on Pingraphy.com • The best time to pin in the afternoon is between 2-4 p.m. • The best time to pin in the evening is between 8 p.m.-1:00 a.m. • Cater to your demographic

  10. Improving SEO with • Share unique content • Build backlinks. Search engines create page rankings by taking into account how many outside links lead people to your site. • Use specific keywords to help viewers find your pins. Using keywords frequently will increase your page rank when those words are used. • Use the “Pin It” button. The “Pin It” button allows readers to easily add your pin to their boards. • Categorize your pins • Hashtags work! Use them on every item you pin. Use hashtags and keywords in your pins to increase visibility and exposure.

  11. Growing Traffic through • Create groups with other bloggers to pin each others’ posts. Everyone has different followers! • Comment on other pins • Use giveaways, such as “Pin It to Win It” to increase engagement • Pin consistently. Don’t pin too many things at once to avoid flooding others’ feeds.

  12. What to Pin • Pin every post • Pin things from other blogs and websites so your boards aren’t only your content • Pin things you like! Your readers want to connect with you on a personal level. • Find out what people are pinning from your website by using www.pinterest.com/source/YourWebsite.com {Replace with your URL}

  13. Tracking Success • Reachli.comprovides you with analytics around each item you pin, making it easy to see the reach of all of your pins. • Repinly.comhelps you keep track of the biggest Pinterest accounts and learn why they are doing so well. • Pinfluencer.comallows you to track your competition in addition to seeing users who actively engage with your brand.

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