Solutions Tour 2014 5 March 2014 | PUNE

1. Solutions Tour 2014 5 March 2014 | PUNE

2. Optimize Business Workloads with Dell PowerEdge Servers Nitin Phadnis Sr. Marketing Manager Asia Pacific & Japan

3. We give our customers “Technology has always been about enabling human potential.” - Michael Dell the power to do more

4. Transform IT into a Discovery Asset To win the race to resources, energy companies must transform their IT organizations into both an operationand innovation asset. Transform IT Into a Discovery Asset

5. Transform IT and seize the opportunity • To • x86 on Linux or Wintel • Open standards • Modernized applications • Cloud – public, private & hybrid • Scalable, modular industrialized solutions • Secure and protected • From • Mainframes / UNIX • Proprietary infrastructure and applications • Outdated and inflexible applications • Aging infrastructure • Custom architected problems • Insecure environments Mobility Social Cloud Security Big Data

6. Unlock efficiency & innovation, reduce costs Portfolio Assessment Application Re-hosting Application Re-architecture • Inventory identification • Application anddata rationalization • Modernization strategydefinition • Application assessment • Extraction of legacy knowledge • Modernization to Java • Modernization to C# • Data modernization • Preservation of existing investments • Mainframe to x86 • UNIX to Linux • Data migration and modernization Custom development Application extension Package replacement Process transformation Platform modernization Dell has re-architected 150 million lines of code across a range of industries Dell has more than1,300 mainframe re-hosting sites worldwide Dell has analyzed thousands of applications

7. The Dell Enterprise Server Solutions Portfolio Workload-optimized solutions for any size enterprise Dell Storage PowerEdge T series PowerEdge R series PowerEdge VRTX PowerEdge M series PowerEdge C series Dell Networking Affordable, entry-level tower servers Rack-optimized for improved density Integrated IT for remote & branch office Dense modular IT with central management Flexible, scale-out cloud & HPC solutions General purpose Distributed applications Traditional Shared Infrastructure Dell Software Dell Services

8. Compute solutions from office scale to Hyperscale Dell PowerEdge Servers 1IDC 2As named by PC Pro. See http://www.pcpro.co.uk/news/384025/pc-pros-top-products-of-2013-the-winners. 3Based on Sept. 2012 Dell testing comparing power consumption of PowerEdge R620 and ProLiant DL360p Gen8 at idle. 4PowerEdge M420 quarter-height server compared to half-height servers. 5Based on July 12, 2012 CRN article with Geekbench test results for the Dell PowerEdge R720 and the ProLiant DL380p Gen8. 6IDC Worldwide Quarterly Server Tracker.

9. Dell Servers:Proven Success that has led to consistent innovation leadership Industry 1st Embedded Management Industry 1st Energy Star Portfolio Industry 1st Tool-less Fan Banks Industry 1st Interactive LCD Industry 1st vFlash Storage Industry 1st Enterprise-class Application AccelerationIndustry 1st Office-optimized Converged ITIndustry 1st Fully Integrated Server, Storage, and Networking ManagementIndustry 1st Geographic View for Distributed VRTX Systems Industry 1st Fresh Air chiller-less datacenters Industry 1st Fan-less servers (DCS) Industry 1st Energy Smart Servers Industry 1st Programmable LCD Industry 1st Failsafe Virtualization Industry 1st FlexMem Bridge Industry 1st Select Network Adapter Industry 1st Dedicated Hyperscale organization Formation (DCS) 2007 2008 2009 2010 2011 2012 2013 Industry 1st Switch Independent Partitioning Industry 1st Blades ‘Platinum’ Efficiency Industry 1st GPU Support on Blades Industry 1st 1.03 PUE Data Center Industry 1st Key founder of OpenStack Foundation Industry 1st Image Watch Industry 1st Common Server Images Industry 1st Behavioral Specification Industry 1st Tool-less Chassis & Rails Industry 1st Short Depth 1U Industry 1st Switch-independent Persistent Addressing Industry 1st Express Flash PCIe SSD 12th Generation PowerEdge with 2ndGeneration Intelligent Infrastructure Industry 1st ‘Titanium’ Power Efficiency Industry 1st 100% Agent-Free Server Management Industry 1st Server QRL Industry 1st Tier 1 to optimize Hadoop

10. PowerEdge VRTX- The new CI paradigm Services Integration Partner Integration Applications & Workloads ISV’s System Integrators Service Providers Channel Partners Consulting Services Deployment Services Support Services Customer Use Cases Federal/Military Remote/Regional/ Dev/Test EnvironmentERP/Private Cloud/HPC Retail Outlet (Small/Large) Education (K-12/College) Branch OfficesFinancial/Hospitality Healthcare Offices (Hospital/Clinics)

11. Agenda Efficient & Scalable Virtualization using Dell Servers Attain High Performance with Cost Optimization through Dell HPC Solution Dell improving Real Time Analytics on SAP HANA Convergence with Dell Active Infrastructure Dell UC&C Solutions for a Competitive advantage

12. Efficient & ScalableVirtualization using Dell Servers

13. Server virtualization is a game changer 50% 20% CAPEX4 REVENUE4 • Maximum efficiency • Consolidation ratios of 15:1 or more1 • Improve hardware utilization from 5-15 to 80 percent or more1 • Reduce energy costs by as much as 80 percent1 • Save more than $3000 annually per virtualized server2 • Simplified Operations • Reduce time to provision new servers by 50-70 percent2 • Deploy new applications 96x faster2 • Save almost $2000 in wages per deployment2 • Increase admin efficiency an average of 10 percent3 • Reduce annual management costs up to $1000 per server3 • Increased Agility • Improve service levels; enable self-provisioning • Enable dynamic scaling through resource sharing and rapid provisioning • Achieve an average return on investment of up to 229 percent5 33% OPEX4 1 VMware, “Making the Business Case for Virtualization, 2011 2 VMware.com, home/Server Consolidation 2013 3 Enterprise Management Associates, “Reducing Operational Expense (OpEx) with Virtualization and Virtual System Management, November 2009 4 VMware, VMware Journey Benchmark Report, January 2013 5 VMware, “IT Evolution: Today and Tomorrow,” August 2013

14. Where are you on the three-phase virtualization journey? • Virtualization 3.0 • Agility • Service catalog • Self-service provisioning • Automation • Virtualization 2.0 • Simplicity • Dynamic resource allocation • Power management • High availability • Automated site recovery Percent Virtualized • Virtualization 1.0 • Efficiency • P2V migration • Live migration of VMs Capacity on Demand SW Delivery, Tier-1 Apps, Disaster Recovery Workload Consolidation, Legacy OS Support, Software Dev & Test

15. Dell™’s own virtualization journeyMaximized efficiency, simplified operations, increased agility 10 to 1 production virtualization 30% server virtualization increase $200M saved in two years with virtualization 45 to 4 app deployment day reduction 30 t0 1 server consolidation 2/3 less applications 10,000 servers virtualized 6,000 servers eliminated 50% of all servers virtualized

16. Why Dell™ PowerEdge™ for virtualization? • Get more throughput with major I/O performance enhancements • Get faster results with innovative Express Flash PCIe SSDs • Accelerate HPC and VDI through integrated GPU technology • Save operational costs with Fresh Air program, energy optimizations Maximum efficiency • Manage anywhere anytime with agent-free server management • Reduce maintenance time with auto-update for replacement parts • Control cooling costs with better power monitoring and control • Microsoft® System Center and VMware® vCenter Server™ integration Simplified operations • Broad towers, racks, blades, hyper-scale product portfolio • No compromise on virtualization with maximum memory density • Tailor your network to your applications with fabric flexibility Increased agility

17. Non-stop integrated infrastructure managementElegantly simple manageability Simplified infrastructure management via the virtual machine console you use today Optional feature drill-down slide Dell management integrations for VMware vCenter Server™ Dell OpenManage Integration Suite for Microsoft System Center Server and storage lifecycle management for the most common tasks Server and storage lifecycle management for the most common tasks Additionally…. BMC, Tivoli, NetIQ, Symantec, OpenView, CA NSM and others

18. Attain High Performance with Cost Optimization through Dell HPC Solution.

19. High Performance Computing:Today’s backbone of research and product development High-Performance Computing (HPC) is now taking its place as the essential tool for scientists, academics, and cutting-edge researchers, and for organisations as well.

20. A history of collaboration, community and partnership • 201212th Gen servers double Gflops/Watt • Dell launches 12th generation servers doubling Gflops per watt from prior generation • HPCatDell.com community site reaches 9,000 visitors a month • Dell XL computing center consortium celebrate 5th year anniversary • 2008HPC for everyone • LLNL, Intel and Dell launch Project Hyperion • Michael Dell keynotes SC’08, heralding the democratization of HPC • Dell and Mellanox demonstrate world’s 1st 40Gb/s InfiniBand blade server architecture • 2010Growing to a top 3 HPC vendor • Dell extends hyperscale leadership with PowerEdge C • Dell and Terascala launch industry’s 1st Lustre appliance • Dell and CERN extend partnership • 2011Achieving #1 in departmental supercomputing • Dell achieves #1 leadership position in departmental supercomputing • Dell joins TGen and NMTRC in the fight against pediatric cancer • Dell HPC clusters power NASA Mars Rover analysis • 2009Launch of “personal supercomputer” • Dell introduces HPC Advisor online tool to simplify configuration and deployment • Dell extends engineering workstation leadership with launch of Nehalem- and Tesla-based “personal supercomputer” • 2013New superclusters are born • TACC dedicates Stampede • University of Florida unveils HiPerGator • Dell launches Active Infrastructure for HPC Life Sciences

21. Dell’s approach to high performance computing

22. Dell’s approach to high performance computing University/Academic Digital Content Creation (DCC) & Distribution Computer-Aided Engineering (CAE) • Make HPC available to all who need it • Empowering productivity • Maximizing efficiency • Collaboration • Our mission is to take every HPC job seriously, regardless of scale, size or budget. Chemical Engineering CAE (Computer-Aided Engineering) Weather Defense Economics / Financial Bio-Science Genetics & Medical Research Mechanical Design &Drafting Government Lab

23. Open Dell delivers the whole end-to-end solution Dell delivers HPC solutions with the right fit and balance to solve customer-specific challenges at any scale Collaborate with Dell’s global HPC experts to solve real-world problems Make it simpler to select, deploy, and manage clusters Solve real-world HPC challenges Choose the best blend of leading HPC technology and services that fit your requirements Client

24. Dell improvingReal Time Analytics on SAP HANA

25. 35 ZB By 2020, the digital universe will be 44 times larger than it was in 2009 61% 5-6% Of executives surveyed want more information when making a decision 83% Productivity boost realized by companies that use data-directed decision-making Of mid-market CIOs surveyed identified analytics as their top-priority investment area #1 2X Ranking of Analytics & BI in Gartner CIO survey of top technology priorities for 2012 IDC estimates that the digital universe will double every 18 months

26. What’s driving the need for high speed analytics? • Increasing volume, variety and velocity of data proliferation • Enabling decision making in real-time • Rapid distillation and filtering of data – of all types • Fast access to data driven decision making = competitive advantage

27. The new platform design – in-memory technology SAP BusinessObjects software & other applications • What is SAP HANA? • SAP HANA is a pre-configured appliance that includes in-memory database and analytics software bundled with hardware • Includes tools for data modeling, data and life cycle management, security, operations, etc., as well as OLTP database • Provides support for multiple interfaces and data sources • HANA’s capabilities • Analyze information in real-time at unprecedented speeds on large volumes of non-aggregated data. • Create flexible analytic models based on real-time and historic business data • Foundation for new category of applications (e.g., planning, simulation) to significantly outperform current applications • Minimizes data duplication • Analytics AND Transactions in one platform – supports Business Suite BICS SQL MDX SAP in-memory computing SAP ERP Replicate DELL HANA Server Third party NetWeaver BW ETL

28. Dell Solutions for SAP applications Software Platforms • Boomi for cloud integration • Quest for enhanced management Server, Storage, Networking, and Cloud for ERP, CRM, NetWeaver, Business Objects, and SAP HANA Services • Managed services • Modernization assessment, installation, and migration services • Business services to “unlock” the potential for data analytics

29. Dell PowerEdge performance for SAP applications- a new milestone for the SAP Sales and Distribution (SD) benchmark The PowerEdge R820 4 socket 2U rack server has surpassed similar Intel® Xeon® Processor E5-4600 Product Family based servers from IBM, HP, and Cisco on the SAP Sales and Distribution benchmark1. (SAPS Rating – higher is better) 70100 69630 68630 68430 1. certification #2013013 – http://www.sap.com/benchmark

30. Integrated End to End Solution for SAP HANA • Preconfigured, Preloaded solutions optimized by Dell and certified by SAP Consulting Services & Software Roadmap Consulting, implementation of HANA Solutions SAP HANA Software SUSE Linux Enterprise for SAP Dell Hardware Multiple sizes of SAP-Certified configurations Installation and Configuration Service Complete end to end implementation, standard

31. The SAP HANA solution family from DellA complete range of SAP certified configurations for analytics and transactional applications Scale-out configurations: • Multi-node • Scalable and highly available • Easy, non-disruptive expandability • Compellent fibre channel SAN for enterprise class features • Built to be mission critical Grow from 1TB to 8TB - without disruption – in .5TB increments Scalable Highly Available 256GB Expandable to 512GB 512GB 128GGB 4 x Intel E7 785GBFlash 2TB storage 2-4 x Intel E7 785GB Flash 1-2TB storage 2 x Intel E7 785GB Flash 1TB storage 8TB HA 1TB HA Single server configurations: • Self contained: XS/S+/Medium configs • SSD and SAS internal storage • SAP HANA and SAP HANA Virtualized • 1TB support for SAP Business Suite 1TB Business Suite 4 x Intel E7 1.2TB Flash 9.6TB storage

32. Dell Solutions for SAP HANADelivering real results powered by practical innovation • PowerEdge R910 node provides consistent experience for every configuration • No Rip and Replace as the system grows • Improves TCO Easy Scalability • High availability at 1TB+ provides business critical performance where it’s needed • Dell Compellent SAN leverages fibre channel and Fluid Data Architecture for scale-out Enterprise Class Availability • Designed across all configurations to grow and change as system use changes • Uniquely positioned todayto support SAP’s stated plans for expanding HANA’s usage Modular Growth • One source for all solution components and engineering • End to end solution support with services and consulting expertise with SAP practices Single Point of Contact

33. Dell solutions for SAP HANA Virtualized - leveraging enhanced flexibility and density for in-memory power • SAP HANA Virtualized with VMware vSphere 5.1 offers customers: • Reduced TCO for non-production environments • Virtual provisioning on demand • Faster time to value for development and QA projects • Fewer servers – up to 6 x 64GB SAP HANA instances on a single server • Currently available on single server configurations only • Not for use in production environments – non-production only • Overhead requirements are 128GB RAM on a 512GB system, yielding 384GB of usable VM space • VMs must be sized from 64GB to 384GB SAP HANA VMs VMware vSphere 5.1 512GB RAM

34. Collaboration through Convergence with Dell Solutions

35. Unified communications & collaboration (UC&C) solutions for competitive advantage

36. The changing workplace Communications and collaboration • 70% ofbusinesses are using or investigating cloud computing solutions • 168M emails aresent every 60 seconds • Telecommuters will increase to 27M • by 2015 • 51%of a workers’ days is spent receiving and managing information 27M+ 2015 … Infrastructure 2011 22.8M • Digital content will grow to 8ZB by 2015, with • unstructured data growing 80% People 2010 18.5M Telecommuters • 1.3B mobile workers = >37% of all workers by 2015 15.1M 2009 Millennials will make up 36%of the workforceby 2014 Information Social Source: IDC & smartplanet

37. UC&C solutions can help transform organizations Create a high-performance team for competitive advantage Respond Innovate Simple, Immersive Communications UC&C Solutions Agile, Efficient, High Quality IT Service Delivery Effective Collaboration Reduce Costs and Risks

38. Open Dell delivers the whole solution Microsoft SharePoint Anytime, anywhere information sharing & collaboration through communities Microsoft Exchange Email, calendar and contacts on the PC, phone and web Unified Experience For End Users • Microsoft Lync • Voice, IM, audio, video & web conferencing • in richer, contextual format End-to-end IT solution For IT Managers Intelligent infrastructure End-user mobility and connected experience Flexible services Software that simplifies IT and mitigates risk Data Center Client

39. Dell Enterprise Communications and Collaboration SolutionsFor Microsoft Exchange, Lync and SharePoint Flexible & modular integration StorageEqualLogic & Compellentfor ExchangeEqualLogic plug-ins for SharePointHyper-V & Microsoft app integration IT management: Systems, security, identity, performance migration, optimization NetworkForce10PowerConnectSonicWall, F5 End-userWin8 & Delltouchscreenlaptops Reference Architectures PowerEdge ServersFlexible configurations, racks, blades, converged Solution designs App-aware building blocks & integrated systems management App tools & services Dell IT Consulting and partner services

40. Dell Engineering guidance Best PracticesDesign & Implementation Guides Design Models Reference Architectures • Implementing Microsoft Exchange, Lync and SharePoint 2013 on Dell Active System 800with Hyper-V • Exchange, Lync and SharePoint 2013 on Dell Active System 800 with Hyper-V UC&C Combined Design • Implementing Microsoft Exchange, Lync and SharePoint 2010 on Dell Active System with VMware vSphere™ • Exchange, Lync and SharePoint 2010 on Dell Active System 800 with VMware vSphere • Exchange 2013 on PowerEdge VRTX • 21 example configurations – Exchange 2010 • Small and Branch Office Model • Simple Distributed Model • - Agile Consolidated Model • Implementing Microsoft Exchange Server 2010 on Dell Active System 800v • Introduction to Microsoft Exchange Server Sizing Microsoft® Exchange 2010/2013 • Implementing Microsoft Lync Server 2010 on Dell Active System 800 with VMware • A Sizing Study of Microsoft Lync Server 2010 and its Back End SQL Database 7 example configurations Microsoft Lync® 2010 • Implementing Microsoft SharePoint Server 2010 on Dell Active System 800 • Implementing Microsoft SharePoint Server 2010 on Dell vStart 5 example configurations Microsoft SharePoint ® 2010

41. Blade Datacenter Workload Examples

42. Dell delivering workload-driven architectures that simplifies IT Point Solutions I/O semi-intensive workloads Specific workloads Virtual Environments Optimized for virtualized environment Plugins with OS to optimize Best Practices Small Datacenters Small Datacenters Contained Package Traditional Workloads Datacenter-in-a-box Specific Workloads Oracle/SAP/SQL Server Web Farms Scratch Space Virtual Workloads VMware Citrix Hyper-V Multi-application workspace Exchange, Lync SharePoint File, print, web Specific Solutions Small Datacenter Traditional IT Virtualization

43. Dell Converged Blade Data Center (CBDC) with Microsoft An entire enterprise-class data center idealfor delivering mission-critical Microsoft workloads Microsoft Exchange Microsoft Sharepoint Microsoft SQL Microsoft Lync Microsoft .NET Force10 MXLEnd-to-end 10GbE unified fabric, 40 GbE backbone, & full DCB compliance Microsoft System Center Microsoft Windows Server 2012 HyperV Dell Integrated Management EqualLogic PS-M41102 redundant arrays & controllers with 10GbE links and 50TB of 10K SAS drives PowerEdge M420 8 virtualized compute nodes with up to 1.5TB of RAM and 128 processor cores

44. Consolidated infrastructure for physical workloads An entire enterprise-class data center delivered with the simplicity, efficiency, and agility of blade infrastructure App App App App App Force10 MXLEnd-to-end 10GbE unified fabric, 40 GbE backbone, & full DCB compliance Dell Integrated Management PowerEdge M420 24 compute nodes with up to 4.6TB of RAM and 384 processor cores EqualLogic PS-M4110SAN with redundant arrays, controllers, 10GbE links and 25TB of 10K SAS drives

45. Why is Converged Blade Data Center important? Efficiency Boosts efficiency through industry leading density and consolidated power and cooling – all-in-one data center in a 10u form factor 1/3 the space required versus previous generation blade infrastructure Speeds deployment and performance with pre-validated infrastructure platform and single chassis architecture Speed Deploy with just 5.9% of the cables versus a comparable 1U server architecture Simplicity Simplifies infrastructure operations via bladed platform and integrated management stack Manage an entire Dell datacenter without agents 1. Dell case study: 7-Eleven; 2, Salesforce.com

46. Thank You