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NCAA Archive: Then & Now

NCAA Archive: Then & Now. Presented by: Nate Flannery - Director of Championships and Alliances, Digital and Social Media, NCAA Bret Wilhoite – VP of Sports Operations, T3Media July 25, 2013. State of the NCAA Archive - 2005. Over 33,000 assets that were: Wide variety of physical formats:

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NCAA Archive: Then & Now

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  1. NCAA Archive: Then & Now Presented by: Nate Flannery - Director of Championships and Alliances, Digital and Social Media, NCAA Bret Wilhoite – VP of Sports Operations, T3Media July 25, 2013

  2. State of the NCAA Archive - 2005 • Over 33,000 assets that were: • Wide variety of physical formats: • Film • 1 inch • 3 / 4 • VHS • Beta SP • Digibeta • HD Cam • Single physical copy of most assets • Older assets were poorly labeled • Climate controlled for an office, not video storage • Access limited the speed of dubbing and a UPS shipment

  3. Cost of Developing a Digital Archive was Prohibitive • NCAA received a quote for $2MM annually for digitization and storage • Still need internal staffing to support access for schools, broadcasters and internal departments • Further development of R&D capabilities were needed to effectively utilize digital archive • While critical, the digital archive couldn’t be only about preservation

  4. Digitization & Licensing • In 2005, T3Media, then known as Thought Equity, digitized the archive and developed the archive’s rights value • Significantly reduced the $2MM fee for the NCAA • Provided upside from licensing royalties • Web access to search, preview and delivery for key stakeholders • No additional R&D expense for the NCAA

  5. Digitizing Was Initially A Brute Force Exercise • Multiple digitization stations with full-time staffing • Initially Grass Valley machines, but quickly moved to Mac with Final Cut based methodology • Encoded assets at an acceptable broadcast format depending on the type of originating physical media, majority of assets at DV50 or higher • Film shipped to LA, cleaned and scanned in HD, subsequently stored in a facility rated for 500 years • Confirmation of asset metadata at a baseline of 15 facets for search/retrieval: game, schools, round, date, footage type, sport, gender, etc. • Transferred onto external hard drives & shipped to T3Media • Ingested into T3Media’s platform • Duplicate digital copy created and stored at a separate location • Access via web based search, preview & delivery for NCAA stakeholders

  6. Access Drives Demand • Digital archive and the corresponding web based access • Increased licensing of archive significantly, providing the NCAA with additional revenue • Allowed for faster development of additional content uses (i.e., DVD Store, online officiating review, Vault, etc.) • Increased needs of the schools • NCAA’s needs for content increased to the extent that Internet bandwidth became a constraint

  7. Returning the Archive • To overcome the new found constraints inherent with a digital, web based archive T3Media delivered a copy archive back to the NCAA through LTO and LTFS while leveraging the web based access for search and preview • LTFS/LTO enables the NCAA to access master-quality copies of assets in Indianapolis • Interoperability: LTFS allows disparate IT departments to collaborate on large scale tape storage infrastructures. • Accessibility: Media companies get the dual benefits of a cloud-based, DR, offsite storage solution with local access to support production and other time-sensitive use cases • Speed: No need to copy “off” one tape and onto another due to cross-enterprise file system complexity and incompatibility • Cost Savings & Efficiency: the LTFS open standards provide cost savings and operational efficiency as compared to licensing and managing proprietary archive software • Rather than having a warehouse of tapes, the NCAA has a bookcase with its digital archive

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